FANS WEIGH IN<\/strong><\/h2>\nSome fans have taken to social media to share their thoughts on the news, with many speculating on if the timing\u00a0 has anything to do with an upcoming rebrand. The Weeknd has previously shared that he plans to retire his stage name, but continue to make music.\u00a0<\/p>\n
\u201cHe mentioned twice already that new album, new tour, new everything. This is about generational wealth + scaling up, not cashing out,\u201d one fan said on X. \u201cHe\u2019s doing it to guarantee generational wealth + creative freedom. Most artists sell their catalog and lose control. He\u2019s leveraging his instead. That\u2019s why Abel will walk into his new era with an empire, not just an album.\u201d<\/p>\n
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\u201cWhat is he raising 1B for? And what\u2019s the stuff at the end about him retiring his name but still making music? So he\u2019s just cashing out this \u201cbrand\u201d of Abel?\u201d another question on Reddit.\u00a0<\/p>\n
\u201cI wonder realistically what his catalog is worth over a period of time. How much wealth can he\/will he generate from the weeknd, and is it over a billion? If he retires the weeknd as a moniker, and begins a new project, this is kinda interesting.\u201d<\/p>\n<\/p><\/div>\n
\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source nowtoronto.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"The Weeknd is apparently trying to secure $1 billion in financing by leveraging his music, and fans think that it may have something to do with a rebrand.\u00a0 The \u201cBlinding Lights\u201d singer is having discussions about raising a whopping $1 billion of financing backed by some of his music rights, according to insiders and reported […]<\/p>\n","protected":false},"author":2,"featured_media":1986002,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25173],"tags":[306354,357540,357541],"class_list":["post-1986001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artists","tag-the-weeknd","tag-the-weeknd-last-album","tag-toronto-music"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/08\/\u2018What-is-he-raising-it-for-Fans-speculate-why-The.webp.webp","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1986001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=1986001"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1986001\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/1986002"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=1986001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=1986001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=1986001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}