{"id":1986152,"date":"2025-08-29T07:26:49","date_gmt":"2025-08-29T07:26:49","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=1986152"},"modified":"2025-08-29T07:26:49","modified_gmt":"2025-08-29T07:26:49","slug":"universal-music-india-partners-with-maddock-films-and-its-new-label-mad-for-mussic","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/universal-music-india-partners-with-maddock-films-and-its-new-label-mad-for-mussic\/","title":{"rendered":"Universal Music India partners with Maddock Films and its new label Mad For Mussic"},"content":{"rendered":"

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Universal Music India<\/a> (UMI), a division of Universal Music Group (UMG), has entered into a strategic partnership with Maddock Films<\/a> and its newly launched music label, Mad For Mussic<\/a>, founded by filmmaker Dinesh Vijan. The agreement makes UMI the global strategic partner for the label\u2019s future soundtracks and other music-related projects.<\/p>\n

The tie-up will allow UMI to strengthen its presence in the Indian film music<\/a> market, while providing Maddock\u2019s catalogue with wider international exposure through UMG\u2019s global network.<\/p>\n

Maddock Films has built a strong position in Hindi cinema over the past two decades with films such as Stree, Bhediya and Munjya, and has placed music at the centre of its productions. Its recent release \u201cPardesiya\u201d from Param Sundari has gained traction across streaming platforms and social media.<\/p>\n

UMI has a long history in Hindi film soundtracks<\/a>, having worked on titles including Sholay, Deewar, Bombay and Devdas.<\/p>\n

Adam Granite, CEO of Africa, Middle East, and Asia at UMG, said: \u201cThis landmark partnership with Maddock Films signals a crucial step forward for our India business. Dinesh Vijan is not just a Hindi film industry veteran, he is a first-class story-teller with an unparalleled ear for music. It is a great privilege for UMI to be able to work on the studio\u2019s forthcoming slate of films, and bring even more incredible Hindi music to audiences the world over.\u201d<\/p>\n

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Vijan said music has always been central to Maddock\u2019s work. \u201cWe live and abide by the \u2018Content-first\u2019 approach. Our cinema is the cinema of real India \u2013 emanating from the smallest of towns and impacting audiences in the biggest of cities \u2013 in India and abroad. Music is \u2013 and has always been \u2013 one of the central pillars of my films. UMG is a perfect partner for our ambitions, as we step into the next growth phase of Maddock, developing some of the most sought after movie franchises and creating new genres.\u201dSanujeet Bhujabal, Managing Director, India & South Asia at UMI, said the collaboration would combine Maddock\u2019s storytelling strengths with UMG\u2019s reach. \u201cDinesh Vijan has successfully turned Maddock Films into a content powerhouse with a fearless and forward-thinking approach to storytelling. Their ability to weave tales from our rich and diverse culture, keeping music at the centre has captivated audiences of all backgrounds. The strategic alliance between the creative prowess of Maddock Films and the global reach of Universal Music Group will bring the essence of Indian culture and context to a global audience.\u201dDevraj Sanyal, Chairman & CEO of India SA and SVP Strategy for Africa, Middle East & Asia at UMI, added: \u201cThis is the perfect time and the perfect partner for us to re-enter the Indian film music space. We have enjoyed great success at UMI in making ipop and desi hiphop culturally relevant and globally resonant, and it\u2019s time for us to give that same love and respect to film music. We couldn\u2019t have hoped for a better partner than Dinesh and there is much more to come from us in this space.\u201d<\/p>\n

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\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source m.economictimes.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Universal Music India (UMI), a division of Universal Music Group (UMG), has entered into a strategic partnership with Maddock Films and its newly launched music label, Mad For Mussic, founded by filmmaker Dinesh Vijan. The agreement makes UMI the global strategic partner for the label\u2019s future soundtracks and other music-related projects. The tie-up will allow […]<\/p>\n","protected":false},"author":2,"featured_media":1986153,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[357601,357598,357599,357597,357600,356892,357596],"class_list":["post-1986152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-film-music-collaboration","tag-hindi-film-soundtracks","tag-indian-cinema","tag-indian-film-music","tag-mad-for-mussic","tag-maddock-films","tag-universal-music-india"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/08\/Universal-Music-India-partners-with-Maddock-Films-and-its-new.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1986152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=1986152"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1986152\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/1986153"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=1986152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=1986152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=1986152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}