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Dodgers P\/DH Shohei Ohtani\u2019s global attraction<\/a> has Japanese entertainment companies using Dodger Stadium \u201cas a platform to popularize their star attractions,\u201d according to Bill Shaikin of the L.A. TIMES. Shaikin: \u201cIf you\u2019re a Japanese company wanting to get the word out in America about your product, you\u2019re in good company at Dodger Stadium.\u201d Dodgers President Stan Kasten said there is \u201cnot a business sector that hasn\u2019t weighed in with us.\u201d He added, \u201cIf you\u2019re a brand looking for attention, where else would you go?\u201d Japanese fiction character Ultraman showed up to Dodger Stadium to \u201crevive his popularity\u201d in the U.S. With four Japanese character appearances at Dodger Stadium this season, the Dodgers have \u201cmade more than\u201d the $2M they pay Ohtani in salary this year. As the entertainment companies reach customers in the U.S., the Dodgers reach fans in Japan, where they have \u201cleveraged Ohtani to become\u202fthe dominant major league team.\u201d When Tokyo\u2019s Cover Corp. opened an L.A. office last year, they \u201cbrought their star animated character –\u202fGawr Gura\u202f– to Dodger Stadium.\u201d The Dodgers sold 8,000 tickets as part of the Cover promotion, \u201cwith 80% of those fans visiting Dodger Stadium for the first time\u201d (L.A. TIMES, 8\/28<\/i><\/a>).<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.sportsbusinessjournal.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Dodgers P\/DH Shohei Ohtani\u2019s global attraction has Japanese entertainment companies using Dodger Stadium \u201cas a platform to popularize their star attractions,\u201d according to Bill Shaikin of the L.A. TIMES. Shaikin: \u201cIf you\u2019re a Japanese company wanting to get the word out in America about your product, you\u2019re in good company at Dodger Stadium.\u201d Dodgers President […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[22221,350579,25866],"class_list":["post-1986698","post","type-post","status-publish","format-standard","hentry","category-entertainment","tag-culture","tag-deals","tag-mlb"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1986698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=1986698"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1986698\/revisions"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=1986698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=1986698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=1986698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}