<\/p>\n
A new report by the Rome Business School Nigeria has revealed that the Nigerian entertainment industry will grow to $13. 6 billion by 2028.<\/p>\n
The report described the Nigerian entertainment industry as a \u201cglobal model for export.\u201d<\/p>\n
Titled: \u2018The Entertainment Business in Nigeria: A Model for Export,\u2019 paints a vivid picture of how Nigeria\u2019s musicians, filmmakers, digital creators, fashion designers, and comedians have quietly redefined global culture \u2014 one beat, one scene, and one trend at a time.<\/p>\n
According to the report, the sector \u2014 valued at $9 billion in 2023 \u2014 is projected to grow to $13.6 billion by 2028, with a growth rate of 8.6 per cent annually.<\/p>\n
However, over 4.2 million Nigerians already work in the creative economy, and another 2.6 million jobs are expected by 2025.
Commenting on the report, Founder and Dean of Rome Business School, Prof. Anthony Ragusa, said: \u201cWhat\u2019s happening in Nigeria is extraordinary. The entertainment industry has achieved global influence without waiting for permission \u2014 with passion, innovation, and grit. It\u2019s an economy of imagination.<\/p>\n
\u201cFor decades, we waited for others to define us, now, our culture is doing the talking. This is a form of national power \u2014 soft power \u2014 and it\u2019s growing faster than oil exports ever did. Let the world take note, Nigeria\u2019s entertainment industry is not just vibrant \u2014 it\u2019s visionary. It\u2019s time we treated it that way.\u201d<\/p>\n
Also speaking, General Manager, Rome Business School Nigeria, Mr. Olakunle Asunmo, said that the report credits much of the industry\u2019s success to Nigeria\u2019s digital transformation; Streaming platforms, social media, and online collaborations have replaced traditional gatekeepers, giving young talents direct access to global audiences, even as he maintained that the journey has not been easy.<\/p>\n
He pointed out that Nollywood, producing over 2,500 films annually, now contributes N154 billion to Nigeria\u2019s GDP, saying that Afrobeats, once a niche genre, has become a global cultural currency \u2014 heard in clubs in Berlin, blaring from speakers in Brooklyn, and remixed by global pop icons.<\/p>\n
Asunmo stated: \u201cWe\u2019re not just exporting songs or movies \u2014 we\u2019re exporting pride, identity, and the heartbeat of a generation. What you hear in Afrobeats, what you see in Nollywood, is Nigeria refusing to be ignored.<\/p>\n
\u201cNigeria can export more than oil. We can export stories, culture, joy \u2014 we already are. Indeed, the world is watching \u2014 and listening. Words like \u201cwahala\u201d and \u201cna who send you?\u201d have found their way into global slang. Jollof rice is on menus in London. Lagos-inspired dance moves are trending on TikTok. It\u2019s cultural diplomacy by rhythm, fashion, and flair.<\/p>\n
\u201cThis success came despite government neglect, not because of support. Piracy, infrastructure gaps, and limited financing still threaten the future of this industry. We need policies that treat creativity as serious business.\u201d<\/p>\n
On his part, Head of Academics at Rome Business School Nigeria, Sam Igwe, said that Nigerian music is no longer local but international, inspiring, and reshaping how the world sees Africa.<\/p>\n
Igwe stated: \u201cJust imagine what could be achieved if creators had access to reliable power, tax incentives, or even working broadband. The potential is limitless \u2014 if we just clear the path.<\/p>\n
\u201cThe ripple effect of the industry is vast. From tourism and fashion to food and hospitality, Nigerian entertainment has fueled an ecosystem of entrepreneurs. Hotels fill up during movie premieres. Tailors ride the wave of fashion trends sparked by music videos. Makeup artists, sound engineers, cinematographers, podcasters, and stylists are earning livelihoods \u2014 and dreaming bigger.\u201d<\/p>\n
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\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.arise.tv \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" A new report by the Rome Business School Nigeria has revealed that the Nigerian entertainment industry will grow to $13. 6 billion by 2028. The report described the Nigerian entertainment industry as a \u201cglobal model for export.\u201d Titled: \u2018The Entertainment Business in Nigeria: A Model for Export,\u2019 paints a vivid picture of how Nigeria\u2019s musicians, […]<\/p>\n","protected":false},"author":2,"featured_media":1989768,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-1989767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/08\/Nigerian-Entertainment-Industry-Projected-To-Hit-136bn-By-2028.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1989767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=1989767"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1989767\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/1989768"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=1989767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=1989767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=1989767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}