{"id":1992547,"date":"2025-09-02T10:40:01","date_gmt":"2025-09-02T10:40:01","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=1992547"},"modified":"2025-09-02T10:40:01","modified_gmt":"2025-09-02T10:40:01","slug":"sm-entertainment-teams-up-with-music-tech-startup-verses-on-ai-generated-rap-music-project","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/sm-entertainment-teams-up-with-music-tech-startup-verses-on-ai-generated-rap-music-project\/","title":{"rendered":"SM Entertainment teams up with music tech startup Verses on AI-generated rap music project"},"content":{"rendered":"

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K-pop powerhouse SM Entertainment<\/a> has partnered with South Korean music technology startup Verses Inc. to develop an artificial intelligence-powered rap generation platform.<\/p>\n

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The collaboration centers on Verses<\/b>\u2018 Rappie<\/b> application, which generates rap lyrics, vocals and accompanying videos using AI. The beta platform was launched in June.<\/p>\n

Rappie processes text input to generate lyrics, vocal performances and visual content. Users can choose from virtual stages to match the vibe of the rap song and AI-powered avatars will perform the generated music with syncing facial expressions and body movements.<\/p>\n

The platform includes real-time editing features, allowing users to modify elements within the virtual stage.<\/p>\n

The technology builds on Verses\u2019 previous work<\/a> with SM Entertainment<\/b>\u2018s girl group aespa<\/b> in developing metaverse-powered music experiences. That project, which follows the launch of aespa world on Naver Z<\/b>\u2019s metaverse platform ZEPETO<\/b>, gained recognition from Google<\/a><\/b> and Nvidia<\/b>, said Verses.<\/p>\n

The partnership with SM Entertainment will produce official song releases featuring composers and an immersive extended reality (XR) concert. SM is home to K-pop acts like aespa, RIIZE<\/b>, NCT 127<\/b> and NCT<\/b> DREAM<\/b>.<\/p>\n

For SM, the partnership with Verses comes amid its continued investment in tech-driven content creation. The company has previously experimented with virtual concerts and digital avatars for its artists. Last year, SM partnered<\/a> with South Korean mobile network operator LG<\/b> Uplus<\/b> to develop AI-powered content for its first virtual artist, Naevis<\/b>.<\/p>\n

Naevis\u00a0first appeared<\/a>\u00a0in\u00a0<\/b>aespa<\/b>\u2019s video\u00a0My, Karina<\/i><\/a>\u00a0in 2021 as part of their fictional sci-fi inspired universe. In aespa\u2019s lore, Naevis is a force that helps the members navigate between the real world and the digital dimension known as KWANGYA<\/b>.<\/p>\n

In 2022, SM and its metaverse content production house Studio KWANGYA<\/b> formed<\/a> a joint venture with Los Angeles-based virtual reality concert platform AmazeVR<\/b> to produce immersive virtual reality (VR) concerts for the metaverse.<\/p>\n

Meanwhile, in July, A2O Entertainment<\/b>, the record label founded<\/a> by SM Entertainment founder Lee Soo-man<\/b>, disclosed plans to launch<\/a> an AI-powered chatbot in August that enables conversations between fans and A20 artists.<\/p>\n\n

In the second quarter of 2025, SM reported<\/a> a 19.3% YoY<\/b><\/span> jump in consolidated revenue to 302.9 billion South Korean won<\/b> (approx. USD $218 million), driven by surging album sales and strong merchandise performance.<\/p>\n

Music Business Worldwide<\/span><\/p>\n<\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source www.musicbusinessworldwide.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

K-pop powerhouse SM Entertainment has partnered with South Korean music technology startup Verses Inc. to develop an artificial intelligence-powered rap generation platform. The collaboration centers on Verses\u2018 Rappie application, which generates rap lyrics, vocals and accompanying videos using AI. The beta platform was launched in June. Rappie processes text input to generate lyrics, vocal performances […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-1992547","post","type-post","status-publish","format-standard","hentry","category-entertainment"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1992547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=1992547"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1992547\/revisions"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=1992547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=1992547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=1992547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}