<\/p>\n
LOS ANGELES, Sept. 02, 2025 (GLOBE NEWSWIRE) — You\u2019ve met ninjas, you\u2019ve met zombies, now meet Ninjombie\u2122. MGA Entertainment<\/u><\/a> (MGA), a global leader in children’s entertainment, is thrilled to introduce Ninjombie\u2122<\/strong>, a bold new brand that fuses toys, digital play, and content into one irreverent boys action franchise.<\/p>\n Through the power of Prime Slime, legendary warriors have been reborn into mighty fighting machines. Set forth to defend their clans, these undead martial arts masters engage in limb-flying, slime-squirting battles like the world has never seen before.<\/p>\n Ninjombie made its debut in May 2025 on Roblox with\u00a0Reborn as Swordsman<\/em>, quickly followed by the launch of the Ninjombie YouTube Channel<\/a> featuring weekly episodes every Friday. Today, the toy line officially hits shelves at Target, with Walmart and Amazon to follow October 1, backed by a content pipeline designed to fuel fandom across platforms.<\/p>\n \u201cInspired by comics, over-the-top action movies, and the kind of battle chaos kids can\u2019t get enough of, Ninjombie isn\u2019t just an action figure, it\u2019s a full-on sensory experience,\u201d said Isaac Larian, Founder and CEO, MGA Entertainment. \u201cThis new, innovative brand is\u00a0set to disrupt the action aisle and ignite imaginations with slime, humor, and mayhem.\u201d<\/p>\n The new line includes:<\/p>\n Ninjombie is poised to be the next big thing in the action figure category and a must-have toy for boys this season. With slime, mash-up play, Roblox, and YouTube storytelling, Ninjombie taps into the biggest trends in kid culture.\u00a0The line emphasizes tactile, replayable fun, imaginative customization, and disruptive design aimed squarely at reigniting the boys action category.<\/p>\n Ninjombie action figures and vehicle are available now at Target and October 1 at Walmart, Amazon and The MGA Shop<\/a>.<\/p>\n About MGA Entertainment<\/strong> Contact:\u00a0 Photos accompanying this announcement are available at <\/p>\n https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/4c2d6217-ff00-4799-b117-d6b129e41991<\/a><\/p>\n\n
MGA Entertainment<\/u><\/strong><\/a> is on a mission to inspire imagination and creativity through innovative toys, entertainment, and experiences that transform play into limitless possibilities. As the largest privately held toy and entertainment company in the U.S., MGA is a global leader in designing and delivering world-class consumer products that spark wonder and drive play forward. Headquartered in Los Angeles with offices worldwide, MGA\u2019s portfolio spans a dynamic range of original and licensed brands \u2014 from toys, dolls, games, and electronics to fashion, home d\u00e9cor, and entertainment content including hit movies and TV series. The company is recognized for its bold approach to storytelling, trendsetting design, and deep commitment to quality. The award-winning MGA family includes fan-favorite brands such as\u00a0L.O.L. Surprise!\u2122<\/u><\/a>,\u00a0Little Tikes\u00ae<\/u><\/a>,\u00a0Rainbow High\u2122<\/u><\/a>,\u00a0Bratz\u00ae<\/u><\/a>,\u00a0MGA\u2019s Miniverse\u2122<\/u><\/a>,\u00a0Yummiland\u2122<\/u><\/a>, Ninjombie\u2122<\/a>, CarTuned\u2122<\/a>, Wonder Factory<\/u>\u2122<\/a>, DohKins<\/a>\u2122, BABY born\u00ae<\/a>, and\u00a0Zapf Creation\u00ae<\/u><\/a>. To learn more, visit www.mgae.com<\/u><\/a> and follow MGA on LinkedIn<\/u><\/a>, TikTok<\/u><\/a>, Instagram<\/a> and Facebook<\/u><\/a>.<\/p>\n
Amanda Magalski<\/strong>
FINN Partners on behalf of MGA Entertainment
mga@finnpartners.com<\/u><\/a><\/p>\n