{"id":1992755,"date":"2025-09-02T13:32:01","date_gmt":"2025-09-02T13:32:01","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=1992755"},"modified":"2025-09-02T13:32:01","modified_gmt":"2025-09-02T13:32:01","slug":"sports-is-the-29-billion-juggernaut-driving-entertainment","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/sports-is-the-29-billion-juggernaut-driving-entertainment\/","title":{"rendered":"Sports Is the $29 Billion Juggernaut Driving Entertainment"},"content":{"rendered":"

<\/p>\n

This is the first in a series from TheWrap<\/a> exploring how sports is transforming the entertainment business.<\/p>\n

\u201cGod knows, you\u2019ll hear the word \u2018sports\u2019 10,000 times this week,\u201d Mark Marshall<\/a>, chairman of NBCUniversal<\/a> global advertising and partnerships, said at the studio\u2019s upfront in May, kicking off a week in which that figure might have been exaggerated, but not by much.<\/p>\n

As linear TV clings to relevance and media and tech-run streaming services seek to cement their bond with subscribers, sports is having \u201ca moment\u201d in the industry, as Marshall<\/a> noted, fueling explosive growth for sports rights, gobbling up primetime real estate and raising questions about whether this is a…<\/p>\n<\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source www.imdb.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

This is the first in a series from TheWrap exploring how sports is transforming the entertainment business. \u201cGod knows, you\u2019ll hear the word \u2018sports\u2019 10,000 times this week,\u201d Mark Marshall, chairman of NBCUniversal global advertising and partnerships, said at the studio\u2019s upfront in May, kicking off a week in which that figure might have been […]<\/p>\n","protected":false},"author":2,"featured_media":1992756,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[25538,31714,21751,22556,21993,22860,21912,21738,24141,22205,21913],"class_list":["post-1992755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-actors","tag-actresses","tag-celebrities","tag-directors","tag-films","tag-hollywood","tag-movies","tag-news","tag-stars","tag-television","tag-tv"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/09\/Sports-Is-the-29-Billion-Juggernaut-Driving-Entertainment.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1992755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=1992755"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1992755\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/1992756"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=1992755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=1992755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=1992755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}