<\/p>\n
Deddy Bears, the collectible sensation from Innov8 Creative Academy and 2025 Toy of the Year winner at Toy Fair<\/a>, is creeping into global entertainment. The brand\u2019s expansion includes digital-first shorts, scripted television, and a live-action VFX feature led by award-winning creator Chris Dicker.<\/p>\n <\/span><\/p>\n <\/p>\n Since its debut as a line of creepy-cute collectibles<\/a>, Deddy Bears has grown into a fan-driven phenomenon with millions of units sold across nearly 60,000 retail<\/a> doors, multiple sold-out waves, and a rapidly expanding global community. Each character features a quirky personality, a devoted backstory, and its signature \u201cautopsy\u201d \u2014 a playful peek into what makes them tick.<\/p>\n <\/span><\/p>\n <\/p>\n \u201cThese characters may look spooky on the outside, but each one has a wildly endearing personality and rich internal lore,\u201d says Gavin Lawler<\/a>, co-founder of Deddy Bears and Innov8<\/a> Creative Academy<\/a>. \u201cFrom the beginning, we knew their stories could go far beyond the toy aisle. Now, with Chris onboard, we\u2019re excited to bring the world of Deddy Bears<\/a> to screens everywhere.\u201d<\/p>\n <\/span><\/p>\n <\/p>\n The rollout will begin with digital-first storytelling to engage the brand\u2019s online community, followed by premium TV projects for streamers and broadcasters, and a theatrical feature to introduce Deddy Bears to worldwide audiences. Dicker has developed projects with Netflix<\/a>, Disney<\/a>, and DreamWorks<\/a>; he is known for building original IP across television, film, and games, and is helming Spin Master Entertainment\u2019s first original animated feature.\u00a0<\/p>\n <\/span><\/p>\n <\/p>\n \u201cDeddy Bears has already proven itself as a phenomenon in the collectibles space, and the natural next step is to expand that success through storytelling,\u201d says Dicker<\/a>. \u201cTogether with the team, our goal is to create premium content that will engage audiences worldwide and establish Deddy Bears as an evergreen brand for years to come.\u201d<\/p>\n <\/span><\/p>\n <\/p>\n Distributed by License 2 Play<\/a> and sold in more than 50 countries, the brand has secured more than 20 licenses<\/a>. Deddy Bears was also among the first properties to join Roblox<\/a>\u2019s AMP program, with in-game codes for fans and an official Roblox<\/a> badge featured on all packaging.<\/p>\n <\/span><\/p>\n