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BENTONVILLE, Ark. \u2014 Walmart is giving its Walmart+ members more flexibility and value by adding Peacock to its video streaming options and introducing a new benefit, Video Streaming Choice. Beginning September 15, members can select either Paramount+ Essential or Peacock Premium\u2019s ad-supported plan at no additional cost, with the ability to switch between services every 90 days.<\/p>\n
The move builds on Walmart+\u2019s rapid growth since its 2020 launch. Originally introduced with three core benefits, the $98-per-year subscription now offers a dozen perks, including free same-day grocery and prescription delivery, free shipping with no order minimum, expanded gas discounts, and unlimited 5% cashback through the new OnePay CashRewards Credit Card.<\/p>\n
\u201cThe additional option of Peacock Premium adds even more value and more choice to our membership, without raising the price,\u201d said Deepak Maini, senior vice president of Walmart+. \u201cBy offering the ability to switch between two top-tier video streaming services, we\u2019re empowering our members to customize their entertainment experience and enjoy significant savings.\u201d<\/p>\n
The enhanced benefit positions Walmart+ as one of the few retail-driven memberships with customizable entertainment. Paramount+ offers franchises such as\u00a0NCIS: Tony & Ziva<\/em>,\u00a0Star Trek: Strange New Worlds<\/em>,\u00a0Tulsa King<\/em>, and live sports, while Peacock delivers Sunday Night Football, the upcoming NBA season, Emmy-winning reality shows like\u00a0The Traitors<\/em>, and Spanish-language content via the Telemundo Hub.<\/p>\n \u201cThis expanded partnership strengthens our collaboration across the NBCUniversal enterprise with Walmart and gives Walmart+ members seamless access to the wide variety of Peacock\u2019s entertainment offering,\u201d said Matt Schnaars, president of platform distribution and partnerships at NBCUniversal.<\/p>\n Ray Hopkins, president of U.S. distribution at Paramount, emphasized the momentum built over the past two years: \u201cOur partnership with Walmart has been a tremendous success in delivering Paramount+ as the first premium entertainment streaming service benefit for Walmart+ members. We’re thrilled to celebrate this milestone anniversary with the extension of our partnership.\u201d<\/p>\n The announcement comes as Walmart+ celebrates its fifth anniversary. With a growing roster of benefits designed to match consumer needs, the retailer says more innovations are in store.<\/p>\n<\/p><\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source massmarketretailers.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" BENTONVILLE, Ark. \u2014 Walmart is giving its Walmart+ members more flexibility and value by adding Peacock to its video streaming options and introducing a new benefit, Video Streaming Choice. Beginning September 15, members can select either Paramount+ Essential or Peacock Premium\u2019s ad-supported plan at no additional cost, with the ability to switch between services every […]<\/p>\n","protected":false},"author":2,"featured_media":1993835,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-1993834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/09\/Walmart-expands-entertainment-perks-with-Peacock-partnership.webp.webp","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1993834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=1993834"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1993834\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/1993835"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=1993834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=1993834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=1993834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}