{"id":1994259,"date":"2025-09-03T07:36:18","date_gmt":"2025-09-03T07:36:18","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=1994259"},"modified":"2025-09-03T07:36:18","modified_gmt":"2025-09-03T07:36:18","slug":"shah-rukh-khan-tops-tv-endorsement-visibility-with-27-hour-daily-average-tam","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/shah-rukh-khan-tops-tv-endorsement-visibility-with-27-hour-daily-average-tam\/","title":{"rendered":"Shah Rukh Khan tops TV endorsement visibility with 27-hour daily average: TAM"},"content":{"rendered":"<p><\/p>\n<div>\n<div>\n<p class=\"new_font\">In January-June 2025, 29% share of the ads\u2019 telecast on TV were endorsed by celebrities, as per a report on celebrity endorsement by TAM. Film stars contributed 74% of advertising during January-June 2025, followed by Sports Person and Television Stars, who contributed 4% and 3%, respectively. Compare to Jan-Jun&#8217;23, celebrity endorsed ads increased in January-June 2024 whereas during January-June 2025 it was decreased. <\/p>\n<\/div>\n<div>\n<p class=\"new_font\">More than 45% of the ads endorsed by celebrities fall under Top 3 sectors and more than 3\/4th of the ads fall under Top 7 sectors. Food &amp; Beverages, Personal Care\/Personal Hygiene and Household Products were top 3 sectors during Jan-June 2024-25. During Jan-June 2025, the Top 2 sectors, namely &#8216;F&amp;B&#8217; and \u2018Personal Care\/Personal Hygiene&#8217; were dominated by commercials backed by Male celebrities and Female celebrities respectively.<\/p>\n<\/div>\n<div>\n<p class=\"new_font\">6 out of Top 10 categories were from \u2018Food &amp; Beverages\u2019, \u2018Building, Industrial &amp; Land Materials\/Equipments\u2019 and \u2018Personal Care\/Personal Hygiene\u2019 sectors.<br \/>\nTop 10 categories accounted 40% share of celebrity ad volumes whereas \u2018Toilet\/Floor Cleaners\u2019 was the top category with 8% share of celebrity ad volumes in Jan-Jun&#8217;25.<\/p>\n<\/div>\n<div>\n<p class=\"new_font\">\u2018Ecom-Gaming\u2019 was the top category for which maximum celebrity from different profession endorsed brands under it followed by \u2018Building Materials\/Systems\u2019 category.<\/p>\n<\/div>\n<div>\n<p class=\"new_font\">\u2018Shahrukh Khan\u2019 was the most visible star, with an average visibility of 27 hours per day across all channels, followed by \u2018M S Dhoni\u2019 with 22 hours per day through TV sponsorships. <\/p>\n<\/div>\n<div>\n<p class=\"new_font\">In January-June 2025, 4 of the top 10 celebrities, including \u2018M S Dhoni\u2019, \u2018Shahrukh Khan\u2019, \u2018Kartik Aryan\u2019 and \u2018Ranbir Kapoor\u2019 sponsored more firms than in Jan-Jun&#8217;23. 2 out of Top 10 celebrities were from Sports profession.<\/p>\n<\/div>\n<div>\n<p class=\"new_font\">More than 40% ads were endorsed by top three celebrity couples \u2013 \u2018Deepika Padukone\/Ranveer Singh\u2019, \u2018Anushka Sharma\/Virat Kohli\u2019 and \u2018Akshay Kumar\/Twinkle Khanna\u2019 and top 2 couples had endorsed 23 and 19 brands respectively during Jan-June 2025.<\/p>\n<\/div>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.storyboard18.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In January-June 2025, 29% share of the ads\u2019 telecast on TV were endorsed by celebrities, as per a report on celebrity endorsement by TAM. Film stars contributed 74% of advertising during January-June 2025, followed by Sports Person and Television Stars, who contributed 4% and 3%, respectively. Compare to Jan-Jun&#8217;23, celebrity endorsed ads increased in January-June [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1994260,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25173],"tags":[],"class_list":["post-1994259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artists"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/09\/Shah-Rukh-Khan-tops-TV-endorsement-visibility-with-27-hour-daily.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1994259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=1994259"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1994259\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/1994260"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=1994259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=1994259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=1994259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}