{"id":1994958,"date":"2025-09-03T16:40:13","date_gmt":"2025-09-03T16:40:13","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=1994958"},"modified":"2025-09-03T16:40:13","modified_gmt":"2025-09-03T16:40:13","slug":"arrival-artists-and-atc-live-merge-to-form-new-agency-roam","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/arrival-artists-and-atc-live-merge-to-form-new-agency-roam\/","title":{"rendered":"Arrival Artists and ATC Live Merge to Form New Agency, ROAM"},"content":{"rendered":"

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\n\tT<\/span>wo of independent music\u2019s most respected booking agencies, North America-based Arrival Artists and U.K.-based ATC Live, have merged to form ROAM, a new global booking agency with offices in London, New York, Los Angeles, Chicago, Paris and Glasgow, Scotland. The combined agency represents more than 800 artists, making it the largest independent and fifth-largest music booking agency worldwide (behind WME, CAA, Wasserman Music and UTA).\u00a0<\/p>\n

\n\tAccording to ATC Live co-founder Alex Bruford<\/strong>, ROAM will \u201cprovide a genuine alternative in the global booking agency landscape.\u201d\u00a0<\/p>\n

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\n\tBruford founded ATC Live 15 years ago with a small roster of six artists and grew it to more than 400 artists and 40 staff. When Arrival Artists first launched during the 2020 COVID-19 pandemic, the company already had a relationship with ATC Live and saw the potential for a \u201cstrategic partnership\u201d with a \u201csimilar mindset,\u201d explains Arrival co-founder Ethan Berlin<\/strong>. \u201cThis initial collaboration was rooted in a commitment to developing artists, and the shared vision for growth solidified during the pandemic,\u201d he adds.<\/p>\n

\n\tArrival co-founder Ali Hedrick<\/strong> adds that early on, the two companies had twice-weekly talks and realized they had a \u201cshared identity, a shared culture.\u201d<\/p>\n

\n\tThe business structure of ROAM is a 50\/50 ownership between the two former agencies. Hedrick says this was a deliberate choice: \u201cNeither one of us wanted to own each other. We wanted to be a true partnership.\u201d This structure allows the agency to remain partner-owned, which Berlin says offers \u201ca sense of pride in being able to run our own company that bleeds into the work that we do every day.\u201d<\/p>\n

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\n\tThe name ROAM was chosen to reflect the agency\u2019s mission, explains Bruford, noting that it \u201cgravitated towards the meaning of traveling with curiosity and purpose,\u201d while foreshadowing \u201chow we wanted to work with our artists and build road maps with them exploring opportunities and making journeys together.\u201d<\/p>\n

\n\tROAM\u2019s strategy is to offer a high-touch, artist-centric approach to global representation, where agents maintain their primary territories and \u201ccollaborate on the rest of the world\u201d to find the best opportunities for their clients. Bruford adds that the goal is to offer \u201cglobal representation to the artists who want it\u201d with \u201cagents on the ground representing artists in a global manner.\u201d\u00a0<\/p>\n

\n\t\u201cWe have a proven track record of developing artists from small venues to major stages,\u201d says Bruford, who pointed to ATC Live\u2019s taking Fontaines D.C. from the 150-capacity shows in 2018 to a 45,000-capacity sellout concert in London\u2019s Finsbury Park earlier this summer. ATC Live also booked The Lumineers in 2012 to play a small venue in the U.K.; this year, the band booked the O2 Arena for the third time.\u00a0<\/p>\n

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\n\tBruford also notes the work ATC Live has done with established artists like Nick Cave & The Bad Seeds, who joined ATC Live in 2018 as an arena headliner and saw a \u201c50% increase in ticket sales\u201d on the band\u2019s most recent tour. He emphasizes that \u201cgrowing artists from day one is such an important part of our business, but also adding value to established artists is key as well.\u201d\u00a0<\/p>\n

\n\tSarah Joy<\/strong>, who started as a coordinator at ATC Live and worked her way up to partner, says the company is \u201ckeen to champion homegrown agent talent\u201d and is putting \u201ca lot of energy into nurturing diversity across the workforce\u201d. She proudly notes that ROAM has a gender split of \u201c59% female and 41% male across its workforce,\u201d bucking the male-dominated agency business.<\/p>\n

\n\tBeyond concert and appearance booking, ROAM provides a range of services including digital marketing, brand partnerships and philanthropic activations. Both companies also jointly invested in a third-party company called Company X to serve as a branding and sponsorship division. Hedrick described having more branding opportunities at Arrival than at any other agency she\u2019s worked for, citing a two-and-a-half-year sponsorship deal between Mt. Joy and Coors that was involved in the band\u2019s sold-out Madison Square Garden show.<\/p>\n

\n\t\u201cTheir approach is incredibly artist-focused and tailored to each artist,\u201d says Joy.<\/p>\n

\n\tThe goal of combining resources into a unified company means\u00a0\u201ccreating an agency where artists can grow careers without compromise, uniting scale with agility and execution with creativity,\u201d Bruford tells Billboard<\/em>. \u00a0
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\u201cAny artist that\u2019s looking for some strong global representation but with that high-touch artist-centric approach should come and talk to us,\u201d he adds. \u00a0<\/p>\n<\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source www.billboard.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Two of independent music\u2019s most respected booking agencies, North America-based Arrival Artists and U.K.-based ATC Live, have merged to form ROAM, a new global booking agency with offices in London, New York, Los Angeles, Chicago, Paris and Glasgow, Scotland. The combined agency represents more than 800 artists, making it the largest independent and fifth-largest music […]<\/p>\n","protected":false},"author":2,"featured_media":1994959,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[361352,21932],"class_list":["post-1994958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-mergers","tag-music-news"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/09\/Arrival-Artists-and-ATC-Live-Merge-to-Form-New-Agency.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1994958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=1994958"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1994958\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/1994959"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=1994958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=1994958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=1994958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}