American Eagle<\/a> is thrilled with the results of its \u201cSydney Sweeney has great jeans\u201d marketing campaign \u2014 which became part of the national political conversation \u2014 and says it\u2019s planning to do more with the actor later this year.<\/p>\nThe company said Sweeney\u2019s jeans collaboration sold out within a week with some items selling out within a day. Sweeney \u201cis a winner, and in just six weeks, the campaign has generated unprecedented new customer acquisition,\u201d CMO Craig Brommers told analysts on the earnings call.<\/p>\n
In after-hours trading Wednesday, American Eagle stock was up nearly 25%.<\/p>\n
However, while the company beat Wall Street expectations for the second quarter ended Aug. 2, 2025, American Eagle\u2019s total net revenue of $1.28 billion for the period was down 1% compared with last year and total comparable sales also decreased 1%. Operating profit was $103 million, an increase of 2% versus the year-earlier period, while diluted earnings per share came in at 45 cents,…<\/p>\n<\/div>\n
\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.imdb.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Clothing retailer American Eagle is thrilled with the results of its \u201cSydney Sweeney has great jeans\u201d marketing campaign \u2014 which became part of the national political conversation \u2014 and says it\u2019s planning to do more with the actor later this year. The company said Sweeney\u2019s jeans collaboration sold out within a week with some items […]<\/p>\n","protected":false},"author":2,"featured_media":1995670,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[25538,31714,21751,22556,21993,22860,21912,21738,24141,22205,21913],"class_list":["post-1995669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-actors","tag-actresses","tag-celebrities","tag-directors","tag-films","tag-hollywood","tag-movies","tag-news","tag-stars","tag-television","tag-tv"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/09\/American-Eagle-Credits-Controversial-Sydney-Sweeney-\u2018Great-Jeans-Campaign-With.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1995669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=1995669"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1995669\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/1995670"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=1995669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=1995669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=1995669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}