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Your favorite alternative merch store welcomes a new anthem! Canadian rapper and international star <\/span>bbno$<\/b><\/a> released his latest single \u201chot topic\u201d just a week after announcing his self-titled album, set to debut on Oct. 17.\u00a0<\/span><\/p>\n In true bbno$ fashion, \u201chot topic\u201d is a humorous track riddled with groovy beats, innuendos, and pop culture references atop what he coins as \u201coxymoronic rap\u201d with an interesting twist on 70s\/disco influence. He mentions well-known icons in <\/span>Britney Spear<\/a>s<\/a>\u2019 \u201cToxic,\u201d <\/span>Talking Heads\u2019 \u201cPsycho Killer,\u201d English producer <\/span>Fred Again<\/a>, and President <\/span>Barack Obama\u2019s signature \u201cYes We Can\u201d slogan.\u00a0<\/span><\/p>\n The vibe of the song contrasts with the visuals of the music video, and would likely have never played in the fashion store of the same name at its inception in the 90s (In 2025, one can only hope).<\/span><\/p>\n bbno$ is known for whimsical and nonsensical music videos, intended to give viewers a laugh. The world-renowned \u201cIt boy\u201d dons an all-black outfit with goth makeup, joined by other Hot Topic regulars as they dance through the streets of the city. He escapes his dad\u2019s disapproval in favor of the <\/span>cybergoth dance party<\/span><\/a> of his dreams before he is finally embraced by his style. This video is heartwarming\u2026 in an unusual, emo sort of way.<\/span><\/p>\n One of the most unexpected crossovers was the appearance of content creator and gaming YouTuber <\/span>JSchlatt <\/b>(and his mutton chops), who played the rapper\u2019s father in the music video, despite being about five years younger than bbno$. The pair embark on a journey of self-discovery, as the father embraces the edgy person that his son really is meant to be.\u00a0<\/span><\/p>\n The music video features several prevalent online personalities, including <\/span>Haeven Ennen, <\/b>Seth Haslip, <\/b>Zander Small, <\/b>and<\/span> Anthony Po,<\/b> among others as bbno$ sings, <\/span>\u201cGet my merch up in these stores, can\u2019t help it, I\u2019m a hot topic.\u201d<\/span><\/p>\n