<\/p>\n
Australian music in hot demand on the global stage.\u201d That was an oft-repeated statement at the June 12 launch of Music Australia\u2019s first-of-its-kind \u201cCharting The Bass Line: An Economic Analysis Of The Australian Music Industry\u201d report.\u00a0<\/p>\n
It\u2019s a demand that transcends time zones, language and genres.<\/p>\n
Current global drawcards and festival headliners vary from the rock of AC\/DC and Tame Impala to pop\u2019s Kylie Minogue, and Troye Sivan and EDM\u2019s Dom Dolla and R\u00fcf\u00fcs Du Sol and Fisher, as well as country acts like Keith Urban and hip-hop\/R&B stars such as The Kid Laroi.<\/p>\n
Data from The Bass Line showed that the \u201cAustralian music industry generated revenues of A$8.78 billion ($5.71 billion) and contributed A$2.82 billion ($1.86 billion) in direct gross value added to the Australian economy in 2023-24,\u201d with live music performance alone contributing A$4.83 billion ($3.19 billion) in revenue and A$1.44 billion ($950 million) in direct GVA.<\/p>\n
That has stirred plans by the music industry and government to amp up music exports with greater funding and greater diversity in styles.<\/p>\n
\u201cThis evidence-based approach and \u2018The Bass Line\u2019\u2019s findings has empowered key decision makers and stakeholders across the music ecosystem to unlock the sector\u2019s full potential as a global cultural and economic powerhouse,\u201d said Esti Zilber, executive producer of export body Sounds Australia.<\/p>\n
Music Australia\u2019s latest Export Development Fund saw a spend of A$997,787.95 ($650,010) on 78 acts including First Nations music, hip hop, African Australian producers, neo-soul, migrant stories, DJ producers and heavy metal.<\/p>\n
Zilber noted, \u201cAustralian music is increasingly resonating in hypergrowth markets that have long existed but are now more accessible than ever, thanks to digital acceleration, deeper industry engagement, and a growing appetite for cross-cultural exchange.\u201d<\/p>\n
Last August, Sounds Australia took a trade delegation to Mumbai, and engaged three times in 18 months with Mexico while Southeast Asian markets also \u201cpresent increasingly viable and attractive alternatives to traditional western markets.\u201d<\/p>\n
In June 2025 alone, Sounds Australia showcased six acts at the International Indigenous Music Summit in Toronto, a record 12 at the CMA Fest in Nashville and six at the fifth AUSSIE BBQ SummerStage in NYC\u2019s Central Park. In the next months it leads a trade mission to the AXEAN Festival in Bali, Indonesia, and features at Americanafest in Nashville, Reeperbahn Festival in Germany and Amsterdam Dance Event where Australian House is again set up as a place of networking and discovery.<\/p>\n
The changed perception of Australia came from edgy programming of export-ready showcases at BIGSOUND in Brisbane and SXSW Sydney, which attracted a community of international executives looking for the next big thing.<\/p>\n
In its 24th year, BIGSOUND (Sept. 2-5) has 120 acts including folk, neo-soul, rap and indie over 18 stages, after a 40% jump in crowds last year.<\/p>\n
CEO Kris Stewart said, \u201cIt was a really strong year for the number of new collaborations and business outcomes that were initiated at BIGSOUND, and we\u2019ll see the successes of these moving forward.\u201d<\/p>\n
In its third year SXSW Sydney (Oct. 13-19) slashed prices to gigs, following 2024\u2019s 20% rise in attendance to 300,000 from 56 countries, and incorporating acts from the US, UK, New Zealand, Thailand, Taiwan and Japan.<\/p>\n
The Top 5 markets for Australian music are the U.S., the UK, Germany, Brazil and Canada, according to Spotify\u2019s inaugural Global Impact Report. New markets include the Philippines, Indonesia, Mexico and France.<\/p>\n
Brisbane singer-songwriter Hazlett now plans to tour Asia, and was \u201ccaught off guard\u201d how U.S. cities Denver and Salt Lake City were huge markets for him. \u201cWe underestimate the influence of our music globally.\u201d<\/p>\n
Filipino-Australian singer-songwriter Grentperez notes, \u201cIt\u2019s very, very cool that the rest of the world gets to experience what Australia has to offer.\u201d<\/p>\n
Dean Ormston, chief executive of music rights organisations APRA and AMCOS concludes, \u201cWith the right strategic focus and continued investment, Australia can set its sights on becoming a net exporter of music.\u201d<\/p>\n<\/p><\/div>\n
\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source news.pollstar.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Angus Young of Australian legends AC\/DC performs at Riyadh Air Metropolitano in Madrid, Spain, July 12, 2025. Photo by Mariano Regidor \/ Redferns Australian music in hot demand on the global stage.\u201d That was an oft-repeated statement at the June 12 launch of Music Australia\u2019s first-of-its-kind \u201cCharting The Bass Line: An Economic Analysis Of The […]<\/p>\n","protected":false},"author":2,"featured_media":1996974,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[],"class_list":["post-1996973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/09\/As-Aussie-Music-Diversifies-New-Export-Markets-Come-On-Board.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1996973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=1996973"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1996973\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/1996974"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=1996973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=1996973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=1996973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}