{"id":1997143,"date":"2025-09-04T17:08:18","date_gmt":"2025-09-04T17:08:18","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=1997143"},"modified":"2025-09-04T17:08:18","modified_gmt":"2025-09-04T17:08:18","slug":"divo-music-launches-new-sub-label-loopd","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/divo-music-launches-new-sub-label-loopd\/","title":{"rendered":"Divo Music launches new sub-label Loopd"},"content":{"rendered":"<br><div>\n\n\t\t\n\t\t\n<p>South Indian-language record company Divo Music has launched Loopd, which it has described as its new \u201cindependent\u201d music label. We\u2019ve added the quotes to independent, because major label Warner Music India owns a majority stake in Divo.<\/p>\n\n\n\n<p>In this case, though, \u2018Independent\u2019 refers to music made outside of India\u2019s film industry. According to Divo, Loopd was created \u201cwith a vision to discover, empower, and amplify fresh talent from across the country\u201d.\u00a0<\/p>\n\n\n\n<p>The new sub-label \u201caims to be a launchpad for authentic voices and original sounds from India to the world\u201d. The backing of Warner, adds Divo Music founder and director Shahir Muneer, will aid Loopd in its \u201cgoal to blur the lines between indie credibility and mainstream success.\u201d\u00a0<\/p>\n\n\n\n\n<p>Its inaugural release was the Tamil track \u2018Nizhal\u2019 by Adhithya RK, with tunes in Malayalam (\u2018Parota and Beef\u2019by Tuhin, \u2018Hiraaya\u2019 by Samuel Paul) and Telugu (\u2018Prema\u2019 by Junaid Kumar) to follow.<\/p>\n\n\n\n<p>Notably, artists such as Adhithya RK and Pradeep Kumar, whose song \u2018Peraasaye\u2019 is also part of the initial batch of singles, are part of both the Tamil pop and playback industries.\u00a0<\/p>\n\n\n\n<p>Tamil, which is among the top five most streamed languages on Indian DSPs, has traditionally been dominated by soundtracks. However, over the last few years the success of Tamil pop and hip-hop acts like Arivu, Paal Dabba and Sai Abhyankar has paved the way for listenership for those genres.<\/p>\n\n\n\n\n<p>On the other hand, Malayalam, the consumption of which has typically been more balanced between music from and outside of movies, is one of the fastest-growing languages on platforms such as Spotify.<\/p>\n\n\n\n<p>The arrival of Loopd follows Divo\u2019s recent partnership with M Entertainments in Sri Lanka, a deal struck \u201cto amplify the reach of each other\u2019s music catalogue\u201d.\u00a0<\/p>\n<section id=\"block-35\" class=\"below-content widget widget_block\"><nav class=\"jp-relatedposts-i2 wp-block-jetpack-related-posts\" data-layout=\"grid\" aria-label=\"Related Stories\"><h3 class=\"wp-block-heading\">Related Stories<\/h3><\/nav><\/section><section id=\"block-32\" class=\"below-content widget widget_block\"><aside>\n\t\t<\/aside>\n<\/section><section id=\"block-25\" class=\"below-content widget widget_block\">\n\n<\/section>\t<\/div>\r\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\r\n<p><em> \u2018 Some details of this article were extracted from the following source musically.com \u2019 <\/em><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>South Indian-language record company Divo Music has launched Loopd, which it has described as its new \u201cindependent\u201d music label. We\u2019ve added the quotes to independent, because major label Warner Music India owns a majority stake in Divo. In this case, though, \u2018Independent\u2019 refers to music made outside of India\u2019s film industry. According to Divo, Loopd [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1997144,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[22578,345771],"class_list":["post-1997143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-india","tag-warner-music-group"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/09\/Divo-Music-launches-new-sub-label-Loopd.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1997143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=1997143"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1997143\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/1997144"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=1997143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=1997143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=1997143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}