{"id":1998236,"date":"2025-09-05T02:23:42","date_gmt":"2025-09-05T02:23:42","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=1998236"},"modified":"2025-09-05T02:23:42","modified_gmt":"2025-09-05T02:23:42","slug":"the-wuthering-heights-trailer-proves-what-trailers-should-actually-accomplish","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/the-wuthering-heights-trailer-proves-what-trailers-should-actually-accomplish\/","title":{"rendered":"The Wuthering Heights Trailer Proves What Trailers Should Actually Accomplish"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"relative mb-6 aisummary_shadowPulse__HDPrM\">\n<div class=\"box-content rounded-[14px] bg-gradient-to-b from-[#c938e3] to-[#4941fb] p-0.5\" style=\"max-height:5rem\">\n<div class=\"rounded-xl bg-[#fcfbfb] dark:bg-inkwell px-5\">\n<div class=\"relative flex justify-between py-5 text-base font-semibold\">\n<div class=\"flex items-center\"><button aria-label=\"Visually show the key takeways description\" class=\"group z-2\" data-ylk=\"elm:card;itc:1;sec:ai-summary;slk:key-takeaways;\"><span class=\"group relative text-left transition-all duration-1000 ease-in-out\"><svg class=\"absolute size-0\" aria-hidden=\"true\" focusable=\"false\"><lineargradient id=\"svg-ai-icon-gradient\" x1=\"12.5\" x2=\"12.5\" y1=\"2.5\" y2=\"21.5\" gradientunits=\"userSpaceOnUse\"><stop stop-color=\"#3941FD\"\/><stop offset=\"1\" stop-color=\"#D136E0\"\/><\/lineargradient><\/svg><svg viewbox=\"0 0 24 24\" aria-hidden=\"true\" class=\"mr-1\" fill=\"url(#svg-ai-icon-gradient)\" height=\"24\" width=\"24\"><path fill-rule=\"evenodd\" d=\"M21.5 6.5a6.77 6.77 0 0 1-4-4 6.77 6.77 0 0 1-4 4 6.77 6.77 0 0 1 4 4 6.77 6.77 0 0 1 4-4M3.5 14A12.69 12.69 0 0 0 11 6.5a12.69 12.69 0 0 0 7.5 7.5 12.69 12.69 0 0 0-7.5 7.5A12.7 12.7 0 0 0 3.5 14m7.5 3.638A14.5 14.5 0 0 0 7.362 14 14.5 14.5 0 0 0 11 10.362 14.5 14.5 0 0 0 14.638 14 14.5 14.5 0 0 0 11 17.638\" clip-rule=\"evenodd\"\/><\/svg><span class=\"sr-only !absolute !w-[310px] max-w-[80vw] translate-y-full rounded-lg bg-white text-sm font-normal opacity-0 shadow-elevation-3 transition-opacity ease-in-out group-hover:not-sr-only group-hover:block group-hover:p-4 group-hover:opacity-100 group-hover:delay-300 group-focus-visible:not-sr-only group-focus-visible:block group-focus-visible:p-4 group-focus-visible:opacity-100 dark:border dark:border-charcoal dark:bg-inkwell dark:shadow-dark-elevation-3\" id=\"_R_5cmadd2lcapbsnpfcddb_\" style=\"bottom:-2px\">Yahoo is using AI to generate takeaways from this article. This means the info may not always match what&#8217;s in the article. Reporting mistakes helps us improve the experience.<\/span><\/span><\/button><span class=\"aisummary_textShimmer__8Tdxq\">Generate Key Takeaways<\/span><\/div>\n<p><button aria-label=\"Expand Key Takeaways\" aria-expanded=\"false\" aria-controls=\"_R_madd2lcapbsnpfcddbH1_\" class=\"stretched-box text-batcave hover:text-grape-jelly focus:text-grape-jelly dark:text-bob dark:hover:text-thanos dark:focus:text-thanos\" id=\"_R_madd2lcapbsnpfcddb_\" data-ylk=\"elm:expand;itc:1;sec:ai-summary;slk:key-takeaways;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 12 13\" aria-hidden=\"true\" class=\"fill-current\" height=\"24\" width=\"24\"><path d=\"M6 6.897 3.547 4.443a.5.5 0 0 0-.699.002.493.493 0 0 0-.001.699L6 8.298l3.155-3.155a.497.497 0 0 0-.001-.7.493.493 0 0 0-.7 0z\"\/><\/svg><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"\" data-article-body=\"true\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><em>Wuthering Heights<\/em> is one of those novels that has never grabbed my attention. It\u2019s certainly celebrated and seems like a compelling story, but there hasn\u2019t been a strong enough sell to get someone like me to take the plunge. Granted, I\u2019m not the audience a story like that is directly aiming at, but I always want to leave myself open to fiction that isn\u2019t expressly in my wheelhouse.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Which is why I\u2019m so delighted by the first trailer for Emerald Fennell\u2019s <em>Wuthering Heights<\/em>. Before I saw the trailer, I wasn\u2019t even keeping this movie on my radar. But after watching the <em>Wuthering Heights<\/em> trailer, I\u2019m not only excited to see what the finished movie will be, but I\u2019m reminded of the job trailers are actually supposed to perform.<\/p>\n<h3 class=\"mb-4 text-lg font-bold\"><strong>Make Your Movie Stand Out<\/strong><\/h3>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">A trailer is rarely a true representation of the finished film these days. Trailers are their own art form at this point and <em>Wuthering Heights<\/em> took advantage of this to craft an advertisement that felt distinct. The above trailer is a well-crafted piece on its own that solidifies a particular voice for the material. In a sea of expected rhythms and beats with trailers, the <em>Wuthering Heights<\/em> trailer manages to stick out.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">That is a gargantuan success in a world drowning from an ocean of attempts to grab your attention. In order to make a seemingly stuffy, old story feel vibrant and fresh, the <em>Wuthering Heights<\/em> trailer infused itself with music video style and steam. I can\u2019t speak to whatever the finished movie will be at this point, but this deserves recognition for actually selling me on seeing a movie I had zero interest in.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">You know, what trailers are actually supposed to accomplish as opposed to what they mostly function as today.<\/p>\n<h3 class=\"mb-4 text-lg font-bold\"><strong>Trailers Aren\u2019t Doing Their Job<\/strong><\/h3>\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><button aria-label=\"View larger image\" class=\"group absolute bottom-3 right-3 size-10 md:size-[50px] lg:inset-0 lg:size-full lg:bg-transparent\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\"><span class=\"absolute bottom-0 right-0 rounded-full bg-white p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-white\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><svg viewbox=\"0 0 22 22\" aria-hidden=\"true\" class=\"size-4 lg:size-6\" width=\"22\" height=\"22\"><path d=\"M12.372.92c0-.506.41-.916.915-.916L21 0l-.004 7.712a.917.917 0 0 1-1.832 0V3.183l-6.827 6.828-1.349-1.348 6.828-6.828h-4.529a.915.915 0 0 1-.915-.915M1.835 17.816l6.828-6.828 1.349 1.349-6.829 6.827h4.529a.915.915 0 0 1 0 1.831L0 21l.004-7.713a.916.916 0 0 1 1.831 0z\"\/><\/svg><\/span><\/button><dialog aria-label=\"Modal Dialog\" aria-modal=\"true\" class=\"fixed inset-0 z-4 size-full max-h-none max-w-none bg-white hidden\"\/><\/div>\n<\/figure>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">I\u2019m not here to pick apart the <em>Wuthering Heights<\/em> trailer because that isn\u2019t what a trailer is supposed to encourage in the viewer. We live in a culture now where a trailer is less an attempt at selling a movie and more its own vulturistic ecosystem. Movie studios know how to take advantage of and exploit modern movie culture when it comes to trailers. You think they aren\u2019t maximizing their marketing so a bunch of unimaginative <a rel=\"nofollow\" target=\"_blank\" class=\"link \" href=\"https:\/\/www.youtube.com\/@GiantFreakinRobot\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:YouTube;elm:context_link;itc:0;sec:content-canvas\">YouTube<\/a> content mills can farm thumbnails for engagement? That seems to be the real function of trailers these days.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Before we had all the information in the world available at our fingertips, trailers had to be an enormous way to alert people to a movie\u2019s very existence. They had to do so much heavy lifting in regards to informing people. Now, you\u2019ll see intrusive ads and marketing for nearly any major movie as soon as you open your eyes in the morning. Trailers are less of a way to get people knowledgeable about a movie than they are their own little marketing project that succeeds or fails on its own merits. It\u2019s less about selling the movie and more about being a successful trailer.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Which is why I want to celebrate the <em>Wuthering Heights<\/em> trailer. It certainly abides by modern trailer success metrics but it does so by cutting through the noise and presenting something unique in the landscape. It made me want to see a movie that I didn\u2019t know or care about before. That\u2019s all a trailer really should be striving to get right. It\u2019d be nice to see more of them remember that.<\/p>\n<\/div>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yahoo is using AI to generate takeaways from this article. This means the info may not always match what&#8217;s in the article. Reporting mistakes helps us improve the experience.Generate Key Takeaways Wuthering Heights is one of those novels that has never grabbed my attention. It\u2019s certainly celebrated and seems like a compelling story, but there [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1998237,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[340957],"class_list":["post-1998236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-wuthering-heights"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/09\/The-Wuthering-Heights-Trailer-Proves-What-Trailers-Should-Actually-Accomplish.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1998236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=1998236"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1998236\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/1998237"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=1998236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=1998236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=1998236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}