{"id":1998828,"date":"2025-09-05T08:24:49","date_gmt":"2025-09-05T08:24:49","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=1998828"},"modified":"2025-09-05T08:24:49","modified_gmt":"2025-09-05T08:24:49","slug":"cj-enm-to-enter-indias-ott-market-via-amazons-free-streaming-platform","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/cj-enm-to-enter-indias-ott-market-via-amazons-free-streaming-platform\/","title":{"rendered":"CJ ENM to enter India’s OTT market via Amazon\u2019s free streaming platform"},"content":{"rendered":"

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CJ ENM Co., South Korea\u2019s entertainment powerhouse, is set to release its hit drama series on Amazon MX Player, an ad-based free over-the-top (OTT) platform in India, making inroads into the video streaming market of the world\u2019s most populous country.<\/p>\n

The company will begin sequentially rolling out 18 drama series, many of which have already achieved global success, on the free streaming platform, starting on Sept. 8. The releases will continue through 2026, CJ ENM said on Thursday.<\/p>\n

Leading the lineup is Lovely Runner, the TV series that created a romance buzz in 2024, set to release on Sept. 8. Other titles to follow include My Lovely Liar, Wedding Impossible, Twinkling Watermelon and Delightfully Deceitful.<\/p>\n

The content will be dubbed in Hindi, Tamil and Telugu, three of the country\u2019s most widely spoken regional languages.<\/p>\n

\u201cThe demand for global content, especially Korean dramas, has grown exponentially in India,\u201d Amogh Dusad, director and head of content at Amazon MX Player, said in a statement released by CJ ENM.<\/p>\n

\u201cThrough this partnership, we\u2019re bringing 18 premium K-dramas — including recent blockbusters — to Indian audiences on AVOD, many of them for the very first time.\u201d<\/p>\n

A teaser poster for Wedding Impossible (Screenshot captured from CJ ENM’s website)<\/figcaption><\/figure>\n

India\u2019s OTT market has been booming, fueled by low-cost subscription services and advertising-based free platforms, known as ad-supported video on demand (AVOD).<\/p>\n

CJ ENM, the producer of Oscar-winning film Paradise, is expanding its global footprint, tapping into the global popularity of K-content.<\/p>\n

The partnership between CJ ENM and Amazon marks their first official content package deal following the US e-commerce giant’s acquisition of India\u2019s local OTT platform MX Player in 2024, said CJ ENM. <\/p>\n

\u201cIt will be a key milestone in accelerating the global expansion of K-content,\u201d the Korean company added in the statement.<\/p>\n

In May, it formed a strategic partnership with Amazon Prime Video to distribute its content from popular dramas to newly produced series.<\/p>\n

Write to<\/strong> Yeonhee Kim at yhkim@hankyung.com<\/a>
\u00a0<\/p>\n

Jennifer Nicholson-Breen edited this article.<\/em>\n\t\t\t\t\t\t<\/p>\n<\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source www.kedglobal.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

CJ ENM Co., South Korea\u2019s entertainment powerhouse, is set to release its hit drama series on Amazon MX Player, an ad-based free over-the-top (OTT) platform in India, making inroads into the video streaming market of the world\u2019s most populous country. The company will begin sequentially rolling out 18 drama series, many of which have already […]<\/p>\n","protected":false},"author":2,"featured_media":1998829,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-1998828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/09\/CJ-ENM-to-enter-Indias-OTT-market-via-Amazons-free.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1998828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=1998828"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1998828\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/1998829"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=1998828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=1998828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=1998828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}