{"id":2005046,"date":"2025-09-08T01:06:53","date_gmt":"2025-09-08T01:06:53","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2005046"},"modified":"2025-09-08T01:06:53","modified_gmt":"2025-09-08T01:06:53","slug":"canva-signs-music-provider-otis-for-brand-campaigns-and-events","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/canva-signs-music-provider-otis-for-brand-campaigns-and-events\/","title":{"rendered":"Canva signs music provider OTIS for brand campaigns and events"},"content":{"rendered":"<p><\/p>\n<div id=\"content-main\">\n<section class=\"social-sharing-top\"> <a rel=\"nofollow\" target=\"_blank\" href=\"#\" onclick=\"window.open('https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.mediaweek.com.au%2Fcanva-signs-music-provider-otis-for-brand-campaigns-and-events%2F&amp;title=Canva+signs+on+music+provider+OTIS+for+brand+campaigns+and+events', 'linkedInShare', 'width=626,height=436'); return false;\" title=\"Share on LinkedIn\"><\/p>\n<p><span class=\"linkedin-but1\"><i class=\"fa fa-linkedin fa-2\"\/><\/span><span class=\"social-text\">Share<\/span><\/p>\n<p><\/a> <a rel=\"nofollow\" target=\"_blank\" href=\"#\" onclick=\"window.open('http:\/\/twitter.com\/share?text=Canva signs on music provider OTIS for brand campaigns and events -&amp;url=https:\/\/www.mediaweek.com.au\/canva-signs-music-provider-otis-for-brand-campaigns-and-events\/', 'twitterShare', 'width=626,height=436'); return false;\" title=\"Tweet This Post\"><\/p>\n<p><span class=\"twitter-but1\"><i class=\"fa fa-twitter fa-2\"\/><\/span><span class=\"social-text\">Tweet<\/span><\/p>\n<p><\/a> <a rel=\"nofollow\" target=\"_blank\" href=\"#\" onclick=\"window.open('http:\/\/www.facebook.com\/sharer.php?u=https:\/\/www.mediaweek.com.au\/canva-signs-music-provider-otis-for-brand-campaigns-and-events\/&amp;t=Canva signs on music provider OTIS for brand campaigns and events', 'facebookShare', 'width=626,height=436'); return false;\" title=\"Share on Facebook\"><\/p>\n<p><span class=\"fb-but1\"><i class=\"fa fa-facebook fa-2\"\/><\/span><span class=\"social-text\">Share<\/span><\/p>\n<p><\/a> <a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/www.mediaweek.com.au\/cdn-cgi\/l\/email-protection#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\"><\/p>\n<p><span class=\"email-but\"><i class=\"fa fa-envelope fa-2\"\/><\/span><span class=\"social-text\">Email<\/span><\/p>\n<p><\/a><\/section>\n<p>OTIS has been appointed as the exclusive music provider for Canva\u2019s global brand campaigns and owned events.<\/p>\n<p>The move builds on a partnership that began in June 2023, during which OTIS developed Canva\u2019s sonic identity, created music guidelines, and scored the last five brand campaigns, as well as producing audio for live events.<\/p>\n<p>The first campaign under the new agreement, <em>Put Imagination To Work<\/em>, showcases everyday work heroes whose creativity comes to life through <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.canva.com\/\">the graphic design platform\u2019s<\/a> tools, each accompanied by an original soundtrack from OTIS.<\/p>\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"Canva | Slayyy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/SfB3_tdylMs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>\u201cWe\u2019re truly grateful to have built such a meaningful relationship with so many of the talented teams at Canva,\u201d said <strong>Camille Yaptinchay<\/strong>, Executive Producer at OTIS.<\/p>\n<p>\u201cFor us, it\u2019s a dream to work with clients who bring thoughtful, inspiring briefs and also understand the importance of music and sound as fundamental to their brand.\u201d<\/p>\n<p><strong>Cat Van Der Werff<\/strong>, Executive Creative Director at Canva, said: \u201cMusic adds the emotion and energy that makes campaigns memorable, and OTIS does this brilliantly. With this partnership, people won\u2019t just see our brand, they\u2019ll feel it.\u201d<\/p>\n<p>In <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.mediaweek.com.au\/chatgpt-users-can-now-tap-into-their-canva-without-ever-leaving-canva\/\">June<\/a>, Canva took a major step in its AI strategy by launching a native integration with OpenAI\u2019s ChatGPT that allows users to tap into their Canva workspace and creative tools without leaving the chat interface.<\/p>\n<p>The integration makes Canva the first design platform to embed its capabilities directly into ChatGPT. It includes two key launches: a deep research connector for ChatGPT and the Canva Model Context Protocol (MCP) Server. Together, these tools are designed to streamline design, analysis, and content generation inside AI-native workflows.<\/p>\n<p><\/p>\n<p><strong>Credits:<\/strong><br \/>Client &amp; In-House Creative Team: Canva<br \/>Director: Traktor<br \/>Production: Stink Films<br \/>Post Production: The Editors<br \/>Music + Sound: OTIS<\/p>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.mediaweek.com.au\/subscribe-morning-report\/'\">Keep on top of the most important media, marketing, and agency news each day with the Mediaweek<i>\u00a0<\/i>Morning Report \u2013 delivered for free every morning to your inbox.<\/a><\/p>\n<aside>  <\/aside>\n<aside\/><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.mediaweek.com.au \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Share Tweet Share Email OTIS has been appointed as the exclusive music provider for Canva\u2019s global brand campaigns and owned events. The move builds on a partnership that began in June 2023, during which OTIS developed Canva\u2019s sonic identity, created music guidelines, and scored the last five brand campaigns, as well as producing audio for [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2005047,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[365506,365507,365508,365509],"class_list":["post-2005046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-camille-yaptinchay","tag-canva","tag-cat-van-der-werff","tag-otis"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/09\/Canva-signs-music-provider-OTIS-for-brand-campaigns-and-events.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2005046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2005046"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2005046\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2005047"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2005046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2005046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2005046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}