{"id":2006122,"date":"2025-09-08T11:18:15","date_gmt":"2025-09-08T11:18:15","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2006122"},"modified":"2025-09-08T11:18:15","modified_gmt":"2025-09-08T11:18:15","slug":"south-korean-celebs-pivot-from-tv-to-youtube","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/south-korean-celebs-pivot-from-tv-to-youtube\/","title":{"rendered":"South Korean celebs pivot from TV to YouTube"},"content":{"rendered":"<p><\/p>\n<div><span class=\"NewsArticleHeader_newsArticleTagContainer__9oA_J\"><a rel=\"nofollow\" target=\"_blank\" class=\"ArticleTag_articleTag__P1Zo7\" href=\"https:\/\/asia.nikkei.com\/business\/media-entertainment\" data-trackable=\"primary-tag\" data-dark-mode=\"false\">Media &amp; Entertainment<\/a><\/span><\/p>\n<p class=\"NewsArticleHeader_newsArticleHeaderSubtitle__ZlvPp\" data-trackable=\"subhead\" data-dark-mode=\"false\">Online platform wins over fans with looser production values than traditional broadcasts<\/p>\n<\/div>\n<div>\n<div data-trackable=\"image-main\" class=\"NewsArticleHeaderImage_newsArticleHeaderImageContainer__CIe9L\" style=\"display:block\"><img decoding=\"async\" class=\"image-main img-fluid ImageNew_imageNewImageResponsive__f1VTu\" src=\"https:\/\/www.ft.com\/__origami\/service\/image\/v2\/images\/raw\/https%3A%2F%2Fcms-image-bucket-productionv3-ap-northeast-1-a7d2.s3.ap-northeast-1.amazonaws.com%2Fimages%2F4%2F3%2F7%2F0%2F49260734-3-eng-GB%2FCropped-174338726320250331%2520Youtube.png?width=780&amp;fit=cover&amp;gravity=faces&amp;dpr=2&amp;quality=medium&amp;source=nar-cms&amp;format=auto\" alt=\"20250331 Youtube.png\" width=\"780\" height=\"auto\" loading=\"eager\"\/><\/div>\n<p class=\"NewsArticleCaption_newsArticleCaption__fxo8v\" data-trackable=\"caption\" data-dark-mode=\"false\" style=\"display:block\">An episode of YouTube talk\u00a0show &#8220;Pinggyego&#8221; with actor\u00a0Lee Dong-wook that has more than 14 million views. (Screenshot from YouTube)<\/p>\n<div class=\"NewsArticle_newsArticleOuterContentContainerWrapper__unlkj\">\n<div class=\"NewsArticle_newsArticleContentContainerWrapper___X4kK\">\n<div class=\"ezrichtext-field NewsArticleBody_newsArticleBody__wMhF_\" id=\"article-body-preview\" data-article-body=\"\" data-trackable=\"bodytext\" data-atlas=\"body\">\n<div>\n<div>\n<div data-dark-mode=\"false\">\n<p data-dark-mode=\"false\" class=\"Paragraph_paragraph__2p1wC\">SEOUL &#8212; South Korean celebrities and producers are increasingly moving from terrestrial television to YouTube, leading to an elevation in production values on the platform and an alternative path to mainstream exposure. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><script>if(\"undefined\"!=typeof window&&\"undefined\"!=typeof window){[\"\/account\/newsletter-preferences\"].find((e=>window.location.pathname.includes(e)))||(!function(e,n,t,o,i,c,f){e.fbq||(i=e.fbq=function(){i.callMethod?i.callMethod.apply(i,arguments):i.queue.push(arguments)},e._fbq||(e._fbq=i),i.push=i,i.loaded=!0,i.version=\"2.0\",i.queue=[],(c=n.createElement(t)).async=!0,c.src=\"https:\/\/connect.facebook.net\/en_US\/fbevents.js\",(f=n.getElementsByTagName(t)[0]).parentNode.insertBefore(c,f))}(window,document,\"script\"),fbq(\"init\",window.clientEnv.NEXT_PUBLIC_FACEBOOK_PIXEL_ID),fbq(\"track\",\"PageView\"))}<\/script><script src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&amp;version=v16.0\" async=\"\" defer=\"\" crossorigin=\"anonymous\"><\/script><\/p>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source asia.nikkei.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Media &amp; Entertainment Online platform wins over fans with looser production values than traditional broadcasts An episode of YouTube talk\u00a0show &#8220;Pinggyego&#8221; with actor\u00a0Lee Dong-wook that has more than 14 million views. (Screenshot from YouTube) SEOUL &#8212; South Korean celebrities and producers are increasingly moving from terrestrial television to YouTube, leading to an elevation in production [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25173],"tags":[345639,350893,365858,305210,21913,23844],"class_list":["post-2006122","post","type-post","status-publish","format-standard","hentry","category-artists","tag-celebs","tag-korean","tag-pivot","tag-south","tag-tv","tag-youtube"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2006122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2006122"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2006122\/revisions"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2006122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2006122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2006122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}