<\/p>\n
LOS ANGELES, Sept. 08, 2025 (GLOBE NEWSWIRE) — MGA Entertainment<\/u><\/a>\u00a0(MGA), the global toy and entertainment company behind L.O.L. Surprise!\u2122, Little Tikes\u00ae<\/sup>, and MGA\u2019s Miniverse\u2122, today announced the launch of DohKins\u2122<\/strong>, the ultimate preschool play solution that keeps kids engaged, creative, and smiling while giving parents peace of mind.<\/p>\n Designed for children ages three and up, DohKins combines adorable characters, vehicles, and playsets with a unique dough that never dries, never crumbles, and always stays soft. Pleasantly scented and gluten-free, DohKins makes hands-on play safe, simple, and stress-free for families. With clever molds and accessories, kids can bring their innermost imagination to life, one doughy creation at a time.<\/p>\n \u201cDohKins gives kids as young as three a fun way to explore their creativity and tell their own stories,\u201d said Josh Hackbarth, Chief Marketing Officer, MGA Entertainment. \u201cParents can feel confident knowing this hands-on play builds skills, sparks imagination, and keeps kids engaged for hours.\u201d<\/p>\n The initial DohKins launch offers a variety of price points and play experiences, making it easy for families to find the right fit:<\/p>\n With DohKins, kids are doing more than molding dough \u2013 they\u2019re practicing fine motor skills, storytelling, and collaboration. Parents can join in the fun, or let little ones play independently, knowing they\u2019re learning while laughing. And because DohKins dough never dries, families get long-lasting value from every set.<\/p>\n The DohKins universe is being brought to life through a series on MGA\u2019s YouTube channel<\/a>, letting kids follow along with their favorite characters in light-hearted adventures, reinforcing themes of creativity, friendship, and fun. Through a combination of animated episodes, toy play episodes, and compilations, the DohKins content encourages kids and families to “Make It! Mold It! Shape It!\u201d to recreate the action at home.<\/p>\n Additionally, MGA is partnering with Moonbug Entertainment and Blippi, the popular children\u2019s entertainer, to unfold new adventures from the world of DohKins! A series of toy play episodes and shorts will feature Blippi playing and interacting with the DohKins playsets, vehicles, and characters, weaving them into playful stories that will delight preschoolers.\u00a0The episodes and related content will air in October on various Moonbug and Blippi channels.<\/p>\n DohKins is available now at all major retailers and The MGA Shop<\/a>, with the DohKins Ice Cream Castle, sold exclusively at Walmart. To learn more about the new line, visit https:\/\/dohkins.mgae.com\/<\/a>.<\/p>\n About MGA Entertainment<\/u><\/strong> Contact:\u00a0 Photos accompanying this announcement are available at: https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/b17ed0db-32bc-4ef2-a6e9-f8bee58afa89<\/a><\/p>\n https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/cad3bcb8-37f2-4296-92d3-30fdff4fb53a<\/a><\/p>\n https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/32d63426-60c1-4678-8dc4-9253745fceb4<\/a><\/p>\n https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/ddb38b1a-03a7-4fd5-933c-5bcd3ba2f24c<\/a><\/p>\n A video accompanying this announcement is available at: \n <\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.globenewswire.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" LOS ANGELES, Sept. 08, 2025 (GLOBE NEWSWIRE) — MGA Entertainment\u00a0(MGA), the global toy and entertainment company behind L.O.L. Surprise!\u2122, Little Tikes\u00ae, and MGA\u2019s Miniverse\u2122, today announced the launch of DohKins\u2122, the ultimate preschool play solution that keeps kids engaged, creative, and smiling while giving parents peace of mind. Designed for children ages three and up, […]<\/p>\n","protected":false},"author":2,"featured_media":1992593,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[161282,363742,365860,331482,365861,365859,365862],"class_list":["post-2006130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-blippi","tag-characters","tag-dough","tag-mga-entertainment","tag-playset","tag-preschool","tag-screen-free"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/09\/MGA-Entertainment-Unleashes-Ninjombie-Ninjas-Zombies.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2006130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2006130"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2006130\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/1992593"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2006130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2006130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2006130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
MGA Entertainment<\/u><\/strong><\/a>\u00a0is on a mission to inspire imagination and creativity through innovative toys, entertainment, and experiences that transform play into limitless possibilities. As the largest privately held toy and entertainment company in the U.S., MGA is a global leader in designing and delivering world-class consumer products that spark wonder and drive play forward. Headquartered in Los Angeles with offices worldwide, MGA\u2019s portfolio spans a dynamic range of original and licensed brands \u2014 from toys, dolls, games, and electronics to fashion, home d\u00e9cor, and entertainment content including hit movies and TV series. The company is recognized for its bold approach to storytelling, trendsetting design, and deep commitment to quality. The award-winning MGA family includes fan-favorite brands such as\u00a0L.O.L. Surprise!\u2122<\/u><\/a>, Little Tikes\u00ae<\/sup><\/u><\/a>,\u00a0Rainbow High\u2122<\/u><\/a>,\u00a0Bratz\u00ae<\/sup><\/u><\/a>,\u00a0MGA\u2019s Miniverse\u2122<\/u><\/a>,\u00a0Yummiland\u2122<\/u><\/a>,\u00a0CarTuned\u2122<\/u><\/a>,\u00a0Ninjombie\u2122<\/u><\/a>,\u00a0Wonder Factory<\/u>\u2122<\/a>,\u00a0DohKins<\/u>\u2122<\/a>,\u00a0BABY born\u00ae<\/sup><\/u><\/a>, and\u00a0Zapf Creation\u00ae<\/sup><\/u><\/a>.\u00a0 To learn more, visit\u00a0www.mgae.com<\/u><\/a>\u00a0and follow MGA on\u00a0LinkedIn<\/u><\/a>,\u00a0TikTok<\/u><\/a>, Instagram<\/u><\/a>\u00a0and\u00a0Facebook<\/u><\/a>.<\/p>\n
Sophie Goldberg<\/strong>
FINN Partners on behalf of MGA Entertainment
mga@finnpartners.com<\/u><\/a><\/p>\n
https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/fead3284-979b-405b-9816-fb2e99b0a998<\/a><\/p>\n
<\/a>https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/cfb23d44-9385-4f42-bed5-438abac84631<\/a><\/p>\n