{"id":2007004,"date":"2025-09-08T18:43:48","date_gmt":"2025-09-08T18:43:48","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2007004"},"modified":"2025-09-08T18:43:48","modified_gmt":"2025-09-08T18:43:48","slug":"tiktok-bags-an-ed-sheeran-livestream-for-his-new-album-play","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/tiktok-bags-an-ed-sheeran-livestream-for-his-new-album-play\/","title":{"rendered":"TikTok bags an Ed Sheeran livestream for his new album \u2018Play\u2019"},"content":{"rendered":"<br><div id=\"post-249232\">\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t\n<p>The promo juggernaut for Ed Sheeran\u2019s new album \u2018Play\u2019 is up and rolling, with TikTok set to play its part. <\/p>\n\n<p>Sheeran will be livestreaming a performance on TikTok on 13 September, the day after the album comes out. Fans in New York, where the performance will be broadcast from,\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/@edsheeran\/video\/7546605498599066902\" target=\"_blank\" rel=\"noreferrer noopener\">will be able to win tickets to attend<\/a>, while others will be able to watch on Sheeran and TikTok\u2019s profiles. <\/p>\n\n<p>TikTok is also launching an in-app hub for \u2018Play\u2019 on release-day, including a challenge driven by its \u2018Add to Music App\u2019 feature. If fans can collectively rack up more than 100k saves of \u2018Play\u2019 tracks to their streaming services, an exclusive video will be unlocked. <\/p>\n<aside>\t\t\t\n\t\t<\/aside>\n\n<p>Sheeran has 18.1 million followers on TikTok, and this month won\u2019t be his first TikTok Live rodeo. In 2021 he\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/musically.com\/2021\/06\/30\/ed-sheerans-euro-2020-tiktok-show-attracted-5-5m-viewers\/\" target=\"_blank\" rel=\"noreferrer noopener\">livestreamed a performance on the app<\/a>, attracting 5.5 million viewers over the live broadcast and its two replays. He will surely trounce that figure this time round.<\/p>\n<section id=\"block-35\" class=\"below-content widget widget_block\"><nav class=\"jp-relatedposts-i2 wp-block-jetpack-related-posts\" data-layout=\"grid\" aria-label=\"Related Stories\"><h3 class=\"wp-block-heading\">Related Stories<\/h3><\/nav><\/section><section id=\"block-32\" class=\"below-content widget widget_block\"><aside>\n\t\t<\/aside>\n<\/section><section id=\"block-25\" class=\"below-content widget widget_block\">\n\n<\/section>\t<\/div><!-- .entry-content -->\n\n\t<!-- .entry-footer -->\n\n\t\n\t\t\t<!-- .author-bio -->\n\t\t\t\n<\/div><script async src=\"\/\/www.tiktok.com\/embed.js\"><\/script>\r\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\r\n<p><em> \u2018 Some details of this article were extracted from the following source musically.com \u2019 <\/em><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>The promo juggernaut for Ed Sheeran\u2019s new album \u2018Play\u2019 is up and rolling, with TikTok set to play its part. Sheeran will be livestreaming a performance on TikTok on 13 September, the day after the album comes out. Fans in New York, where the performance will be broadcast from,\u00a0will be able to win tickets to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2007005,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[38262,366151,117252,22488],"class_list":["post-2007004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-ed-sheeran","tag-livestreaming","tag-music-marketing","tag-tiktok"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/09\/TikTok-bags-an-Ed-Sheeran-livestream-for-his-new-album.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2007004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2007004"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2007004\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2007005"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2007004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2007004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2007004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}