Cardi B is having a great week. Not only was the rapper cleared of assault charges after a security guard sued her for $24 million, but she also made waves performing at a VMAs after-party. However, her best movie this week might be taking to the street (literally) to sell her new album.<\/p>\n
Cardi B is promoting her second album, Am I the Drama?. This comes six years after her first album won the\u00a0Grammy Award for Best Rap Album, making her the first solo female artist to ever take home the award.<\/p>\n
On September 6th, Cardi B<\/a> shared a video showing her promoting the new album in the best way. She decided to channel classic NYC sidewalk vendors with a throwback to selling albums.<\/p>\n “My label said I gotta get out in these streets and sell this album \ud83d\ude29,” she captioned the post.<\/p>\n In the video, the rapper can be seen on a New York sidewalk with copies of her album laid out on a black sheet, a la street vendors. She hilariously shouts out prices to folks walking by. She is also rocking a Kehlani hoodie and a rastacap while burning incense and playing Bob Marley tunes.<\/p>\n Cardi B’s fun stunt is getting a lot of attention online. She also posted the video on Instagram<\/a>, and it garnered over 2 million likes in two days. Many famous names hopped in the comments to share their support and make jokes.<\/p>\n “9.99?! I’m coppin’ TWO,” Jaleel White wrote. “lmao sick hoodie twin,” Kehlani added. “I bought forty,” Diplo joked.<\/p>\n Many of Cardi B’s fans also reacted to the video.<\/p>\n “I\u2019m so done \ud83d\ude02\ud83d\ude02\ud83d\ude02 this is probably the funniest, most entertaining album rollout in female rap history \ud83d\udd25,” a Cardi B fan account commented<\/a> on her post.<\/p>\n “I\u2019m buying her album because of this video alone,” one person shared<\/a>.<\/p>\n “Old-fashioned promo, love to see it. \ud83d\ude02, ” someone else wrote<\/a>.<\/p>\n “What\u2019s wrong with putting in that work. My girl said by any means. Who out here is hustling harder than Cardi? Let’s argue,” another fan commented<\/a>.<\/p>\n “Notice how she\u2019s actually promoting her album instead of just using AI,” another commenter pointed out.<\/p>\n While some view Cardi B’s street-selling tactic as a fun PR stunt, others think it’s a symptom of declining record sales. The music industry has been undergoing a significant transformation in recent years, particularly in terms of revenue streams. Many artists now rely more on touring, and the streaming era has changed the way people consume music.<\/p>\n “Cardi\u2019s street hustle is bold, but some might see it as a desperate move to sell an album that\u2019s already struggling. Does this overshadow the music, or is it just savvy marketing? Curious minds want to know!” one person tweeted<\/a>.<\/p>\n “For [those] who don\u2019t know this is how it was back in the day. This is not only marketing genius, but this should warrant a deeper conversation on how people don\u2019t buy or support their artist music just only stream. I couldn\u2019t wait to get my CD in the mail with the lyric book,” one fan responded<\/a> to Cardi B’s post.<\/p>\n You can learn more about Am I the Drama?, which also has a “courtroom edition” on Cardi B’s website. <\/a><\/p>\n The internet is chaotic\u2014but we\u2019ll break it down for you in one daily email. Sign up for the Daily Dot\u2019s newsletter\u00a0here<\/a>.<\/strong><\/p>\n<\/div>\nFans and celebs react to Cardi B’s album-selling method<\/h2>\n
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PR stunt or a reaction to the music industry?<\/h2>\n
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