<\/p>\n
Moment, a French provider of entertainment and onboard service solutions for the travel industry, has published a research study providing insights into passenger behaviour onboard aircraft and the factors that capture their engagement.<\/p>\n
It underscores the strategic role of In-Flight Entertainment services in shaping passenger experience, unlocking new revenue streams for airlines and contributing to the growth of the sector.<\/p>\n
With the European air travel market booming, 198 million travelers recorded in Q1 2024, an 11.5% increase year-on-year, airlines face mounting pressure to differentiate themselves. To capture this surging passenger flow and build loyalty, investment in innovation is essential.<\/p>\n
Substantial value can be unlocked by closely analysing passenger behaviour and expectations. Sustainable growth, in turn, can be driven by adopting a holistic approach that places the passenger at the centre of all developments.<\/p>\n
Entertainment remains a priority for passengers<\/strong><\/p>\n On medium-haul flights equipped with Wi-Fi (approx. 5 hours), passengers spend 20% of their time (an average of 58.4 minutes) on the entertainment platform, underlining the enduring importance of IFE&C in keeping customers engaged.<\/p>\n The study shows that 97% of passengers now prefer using their own devices rather than seatback screens or laptops for in-flight entertainment, highlighting the rise of the \u2018Bring Your Own Device\u2019 experience. However, more than 50% report frustration with the lack of charging outlets, a challenge airlines must address to keep up with passenger expectations.<\/p>\n , a challenge airlines must address to keep up with passenger expectations.<\/p>\n The majority of travellers continue to value entertainment programs during flights, with 35% streaming content onboard. Among the most requested types of content, Video On Demand (VOD) leads the way, preferred by 72% of travellers, outpacing games and music.<\/p>\n Within this segment, films and series dominate with 92% appreciation, with passengers showing a clear preference for blockbuster titles, which remain the top choice for in-flight entertainment. Notably, Barbie<\/em> was the most requested film on aircraft equipped with an IFE system.<\/p>\n The rise of shopping at 30,000 feet and ancillary revenues<\/strong><\/p>\n Beyond entertainment, the study highlights the growing role of onboard retail in airline strategies. Ancillary revenue generation is cited as a key priority by 26% of airline decision-makers. Currently, passengers spend an average of $90 per flight on ancillary services, a figure projected to rise to $120 by 2030.<\/p>\n This growth is fuelled by the expansion of connected cabins, with one-third of aircraft already connected in 2024 and half expected by 2030, enabling secure, real-time purchases.<\/p>\n The report notes that airline official merchandise, electronics, spirits, and perfumes top the list of best-selling onboard products. Thanks to new digital retail technologies, airlines can now also offer large or valuable items not stored onboard but shipped directly to a passenger\u2019s destination or preferred address. Personalized recommendations powered by AI and passenger data are expected to further enhance engagement and conversion.<\/p>\n With the global IFE market forecasted to double by 2030, reaching $12.37 billion and the in-flight retail market, valued at $3.5 billion in 2024, projected to surpass $5 billion by 2030, this research confirms that airlines prioritizing IFE&C innovation will be best positioned to stand out, maximizing ancillary revenue, and delivering competitive passenger experiences in the years ahead.<\/p>\n Tanguy Morel, CEO and co-founder at Moment said: \u201cPassengers today demand seamless digital experiences wherever they are, from streaming movies on their own devices to discovering personalized shopping offers in real time.\u201d<\/p>\n \u201cAs the journey must be as exciting as the destination, IFEC is no longer a secondary service but becomes a strategic driver of emotions to re-enchant the journey and airline profitability.\u201d<\/p>\n<\/p><\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source airlinergs.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Moment, a French provider of entertainment and onboard service solutions for the travel industry, has published a research study providing insights into passenger behaviour onboard aircraft and the factors that capture their engagement. It underscores the strategic role of In-Flight Entertainment services in shaping passenger experience, unlocking new revenue streams for airlines and contributing to […]<\/p>\n","protected":false},"author":2,"featured_media":2008492,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-2008491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/09\/In-flight-entertainment-and-connectivity-emerge-as-key-differentiators-for-airlines.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2008491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2008491"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2008491\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2008492"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2008491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2008491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2008491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
An expanding market opportunity<\/strong><\/p>\n