Officials voice hopes for support, but warn against government overreach in private sector<\/p>\n<\/div>\n
![\"J.Y.](\"https:\/\/wimg.heraldcorp.com\/news\/cms\/2025\/09\/10\/news-p.v1.20250910.a22ac81f3d0d4704bb173955296138b0_P1.jpg\")
South Korea\u2019s entertainment industry has largely welcomed the appointment of singer-songwriter and JYP Entertainment founder Park Jin-young, also known as J.Y. Park, as co-chair of the newly established Presidential Commission on Pop-Culture Exchange, alongside Culture Minister Chae Hwi-young.<\/p>\n
The committee, directly under President Lee Jae Myung, is part of Lee’s pledge to make Korea one of the world\u2019s top five cultural powerhouses. It will serve as a platform for public-private cooperation to expand the global reach of music, film, television and games.<\/p>\n
Industry officials say it is too early to predict the committee\u2019s specific impact, given that it is the first of its kind. Still, many expressed optimism that it could energize the cultural sector, provided the government acts as a supporter rather than a driver of private industry initiatives.<\/p>\n
Executives in the K-pop industry especially welcomed Park\u2019s appointment, citing his decades of experience as a producer, performer and company leader.<\/p>\n
\u201cPark Jin-young has long been at the forefront of discovering and nurturing K-pop artists. Having someone still active in the field take on this role gives us high expectations,\u201d an official from a major K-pop agency told The Korea Herald on Wednesday. \u201cWe also hope he can offer meaningful policy suggestions based on his on-the-ground experience.\u201d<\/p>\n
At the same time, industry voices warned against excessive state involvement.<\/p>\n
\u201cK-pop didn\u2019t grow because of government intervention, but through trial and error in the private sector. If the committee focuses on creating a favorable environment rather than leading with policies, it can be truly beneficial,\u201d the official added.<\/p>\n
Another K-pop executive struck a more cautious tone, noting the committee\u2019s direction remains unclear.<\/p>\n
\u201cIt\u2019s not something to view negatively, but it\u2019s still too early to assess. The fact that the government is showing such interest in popular culture is encouraging, as long as support does not turn into interference,\u201d the executive said.<\/p>\n
In the film sector \u2014 which has faced mounting challenges in recent years \u2014 reactions were similarly positive. One executive at a leading entertainment company said the creation of the presidential committee reflects the government\u2019s recognition of K-content\u2019s growing global influence.<\/p>\n
\u201cHaving an industry leader rather than an academic figure take on this role could bring practical, content-driven leadership,\u201d the official said. \u201cInside the industry, people see this as fresh and bold, aligned with the administration\u2019s pragmatic approach.\u201d<\/p>\n
A local multiplex official added that budgetary support is already raising hopes.<\/p>\n
\u201cPolicies such as cinema vouchers act as a catalyst for revitalizing the film industry. We expect this administration\u2019s cultural focus to positively influence the entire sector,\u201d the multiplex official said.<\/p>\n
Reactions in the streaming and gaming industries were more reserved. Netflix and Tving, top streaming platforms in Korea, declined to comment. Local game publisher Nexon and Riot Games Korea, the Korean branch of American game company Riot Games, also withheld their positions.<\/p>\n
Still, the inclusion of gaming within the committee\u2019s legal framework has sparked speculation that developers, directors and planners could eventually be recognized as \u201cpopular culture artists\u201d eligible for institutional support.<\/p>\n
Park addressed his new governmental role Tuesday through a social media post. Acknowledging both excitement and apprehension, he promised to “ensure effective institutional support” and increase opportunities for younger artists.<\/p>\n
\u201cTaking on a government position is daunting for someone in the entertainment industry, but I believe K-pop now faces a once-in-a-lifetime opportunity that we must seize.\u201d<\/p>\n
jaaykim@heraldcorp.com
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yoonseo.3348@heraldcorp.com
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moonkihoon@heraldcorp.com\n<\/div>\n
\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.koreaherald.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Officials voice hopes for support, but warn against government overreach in private sector J.Y. Park performs during his 30th debut anniversary concert “Still JYP” at Tokyo Dome City Hall in February. (JYP Entertainment) South Korea\u2019s entertainment industry has largely welcomed the appointment of singer-songwriter and JYP Entertainment founder Park Jin-young, also known as J.Y. Park, […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[367718,48271,367721,367719,367720],"class_list":["post-2010933","post","type-post","status-publish","format-standard","hentry","category-entertainment","tag-j-y-park","tag-jyp-entertainment","tag-lee-jae-myung","tag-park-jin-young","tag-presidential-commission-on-pop-culture-exchange"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2010933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2010933"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2010933\/revisions"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2010933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2010933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2010933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}