{"id":2011051,"date":"2025-09-10T08:40:10","date_gmt":"2025-09-10T08:40:10","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2011051"},"modified":"2025-09-10T08:40:10","modified_gmt":"2025-09-10T08:40:10","slug":"fat-joe-says-jay-z-and-50-cent-beef-cost-him-jordan-and-reebok-sneaker-deals","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/fat-joe-says-jay-z-and-50-cent-beef-cost-him-jordan-and-reebok-sneaker-deals\/","title":{"rendered":"Fat Joe Says Jay-Z and 50 Cent Beef Cost Him Jordan and Reebok Sneaker Deals"},"content":{"rendered":"<p><\/p>\n<div data-article-body=\"true\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><a rel=\"nofollow\" target=\"_blank\" class=\"link \" href=\"https:\/\/www.complex.com\/tag\/fat-joe\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Fat Joe;elm:context_link;itc:0;sec:content-canvas\">Fat Joe<\/a> revealed that two of his sneaker deals fell through due to high-profile rap beefs.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">In a new episode of Sneaker Shopping with Complex\u2019s Joe La Puma, the rapper\u00a0 discussed his failed Jordan and Reebok deals.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cI was the first rapper with a Jordan sneaker. Not only that, designed by Michael Jordan,\u201d he said, recalling that the model was either going to be a Jordan 3 or 4.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">However, Jordan passed on working with Joey Crack following a <a rel=\"nofollow\" target=\"_blank\" class=\"link \" href=\"https:\/\/www.complex.com\/music\/a\/mack\/fat-joe-speaks-on-50-cent-tension-at-mtv-vmas-that-ended-up-costing-him-20-million\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:tense moment at the 2005 MTV VMAs;elm:context_link;itc:0;sec:content-canvas\">tense moment at the 2005 MTV VMAs<\/a> involving <a rel=\"nofollow\" target=\"_blank\" class=\"link \" href=\"https:\/\/www.complex.com\/tag\/50-cent\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:50 Cent;elm:context_link;itc:0;sec:content-canvas\">50 Cent<\/a>. Joe remembered receiving a phone call from an executive at the brand. \u201c\u2018Yo, Big Joe, you know, I&#8217;m not with controversy. Maybe we look at this in the future,\u2019\u201d the exec told him.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.complex.com\/shop?utm_source=yahoo&amp;utm_medium=syndication&amp;utm_campaign=shop2025\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:COMPLEX SHOP: Shop the brands you love, anytime and anywhere. Uncover what's next. Buy. Collect. Obsess.;elm:context_link;itc:0;sec:content-canvas\" class=\"link \"><b>COMPLEX SHOP:<\/b> Shop the brands you love, anytime and anywhere. Uncover what&#8217;s next. Buy. Collect. Obsess.<\/a><\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Around that time, his Reebok deal also fell through due to his feud with <a rel=\"nofollow\" target=\"_blank\" class=\"link \" href=\"https:\/\/www.complex.com\/tag\/jay-z\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Jay-Z;elm:context_link;itc:0;sec:content-canvas\">Jay-Z<\/a>.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cReebok had approached me and was like, \u2018Yo, we want to do a sneaker with you for millions,\u2019\u201d Joe said. \u201cI caught the squeeze play cuz Hov was over there and 50 Cent.\u201d<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">He said at some point, the head of Reebok called him to renege on the sneaker. \u201cHe said, \u2018Yo, I ain&#8217;t know you not cool with Hov.\u2019\u201d<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cThey shut it down. They was just like, \u2018Yo, we won&#8217;t do business with you if you give this guy a sneaker.\u2019 That&#8217;s part of the karma. It&#8217;s part of the ins and outs. I&#8217;ve done it to other guys. It came back to me.\u201d<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">At the time of the 2005 VMAs, Joe and Fif were already at odds and brought their feud to the awards show. 50 made multiple attempts to get a rise out of Joe, including waving at Joe from the cheap seats while he presented awards, 50 wandering on stage during commercial breaks, and 50 yelling at Joe while the show was live.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Joe eventually broke, saying on stage, \u201c\u2018I feel safe with all the police protection courtesy of G-Unit.\u2019\u201d His barb led 50 to call him a \u201cpussy\u201d on stage.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Joe and Jay-Z were also beefing in 2004. While it\u2019s unclear what exactly ignited their feud, one <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/hiphopdx.com\/news\/fat-joe-jay-z-beef-reebok-deal\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:reason;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">reason<\/a> many point to is mounting tensions on the basketball court. That year, at the \u200b\u200bNew York City\u2019s Entertainment Basketball Classic at Harlem\u2019s Rucker Park, Jay\u2019s team forfeited to Joe\u2019s when they didn\u2019t show up to the championship game. The moment prompted Joe to take a shot at Hov on the 2004 single, \u201cLean Back.\u201d<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cI don\u2019t wanna speak about the Rucker \/ Not even Pee Wee Kirkland could imagine this \/ My n***a didn\u2019t have to play to win the championship,\u201d Joe raps.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Joe eventually squashed his beef with both rappers. He and Fif began their reconciliation <a rel=\"nofollow\" target=\"_blank\" class=\"link \" href=\"https:\/\/www.complex.com\/music\/a\/fnr-tigg\/fat-joe-recalls-squashing-beef-with-50-cent-after-chris-lighty-death\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:following the 2012 death;elm:context_link;itc:0;sec:content-canvas\">following the 2012 death<\/a> of their mutual friend, Chris Lighty. Then, a few years later in 2016, Joe and Jay <a rel=\"nofollow\" target=\"_blank\" class=\"link \" href=\"https:\/\/www.complex.com\/music\/a\/angel-diaz\/jay-z-fat-joe-squash-beef-all-the-way-up\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:deaded their issues;elm:context_link;itc:0;sec:content-canvas\">deaded their issues<\/a> when the pair posed for a picture at Beyonc\u00e9\u2019s Formation tour, followed by Jay hopping on a remix of Joe and Remy Ma\u2019s classic, \u201cAll the Way Up.\u201d<\/p>\n<h3 class=\"mb-4 text-lg font-bold\">Related News<\/h3>\n<p><a rel=\"nofollow\" target=\"_blank\" data-ylk=\"ct:story;elm:img;itc:0;\" class=\"stretched-box\" href=\"https:\/\/www.complex.com\/music\/a\/fnr-tigg\/fat-joe-recalls-squashing-beef-with-50-cent-after-chris-lighty-death\" rel=\"noopener noreferrer nofollow\" target=\"_blank\"><\/p>\n<div class=\"relative\"><img alt=\"Fat Joe attends Tidal X: The Rock the Vote Benefit Concert\" loading=\"lazy\" width=\"625\" height=\"352\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/tOESIPPz13ntj7YOwaK33w--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MTtjZj13ZWJw\/https:\/\/media.zenfs.com\/en\/complex_131\/c2ee795dec81d4ab2b26870e373b3415\"\/><\/div>\n<p><\/a><\/p>\n<p><span>Fat Joe Recalls Squashing Beef With 50 Cent After Chris Lighty\u2019s Death<\/span><\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">,<\/p>\n<p><a rel=\"nofollow\" target=\"_blank\" data-ylk=\"ct:story;elm:img;itc:0;\" class=\"stretched-box\" href=\"https:\/\/www.complex.com\/music\/a\/mack\/fat-joe-speaks-on-50-cent-tension-at-mtv-vmas-that-ended-up-costing-him-20-million\" rel=\"noopener noreferrer nofollow\" target=\"_blank\"><\/p>\n<div class=\"relative\"><img alt=\"Curtis \" loading=\"lazy\" width=\"625\" height=\"352\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/CHD9dZIb0w8nXIC5lxg84g--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MTtjZj13ZWJw\/https:\/\/media.zenfs.com\/en\/complex_131\/29049c5e649746abf93dcc9881eb2b2e\"\/><\/div>\n<p><\/a><\/p>\n<p><span>Fat Joe Speaks on 50 Cent Tension at VMA\u2019s That Ended Up Costing Him $20 Million<\/span><\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">,<\/p>\n<p><a rel=\"nofollow\" target=\"_blank\" data-ylk=\"ct:story;elm:img;itc:0;\" class=\"stretched-box\" href=\"https:\/\/www.complex.com\/music\/a\/fnr-tigg\/fat-joe-says-jail-end-beefs-jay-z-50-cent\" rel=\"noopener noreferrer nofollow\" target=\"_blank\"><\/p>\n<div class=\"relative\"><img alt=\"Fat Joe attends Savage X Fenty Show\" loading=\"lazy\" width=\"625\" height=\"352\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/aXg.CCQwM6Vdr01_x6fRsA--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MTtjZj13ZWJw\/https:\/\/media.zenfs.com\/en\/complex_131\/c4f6c507cccd4b75721e82421c782eaa\"\/><\/div>\n<p><\/a><\/p>\n<p><span>Fat Joe Says Going to Jail Helped Him End Beefs With JAY-Z and 50 Cent<\/span><\/p>\n<h2 class=\"mb-4 text-xl font-bold md:text-2xl\"><b>Related News<\/b><\/h2>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><b><i><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.yahoo.com\/entertainment\/music\/articles\/dua-lipa-brings-chaka-khan-223030479.html\" data-ylk=\"slk:Dua Lipa Brings Out Chaka Khan at U.S. Tour Kickoff;elm:context_link;itc:0;sec:content-canvas;outcm:mb_qualified_link;_E:mb_qualified_link;ct:story;\" class=\"link  yahoo-link\">Dua Lipa Brings Out Chaka Khan at U.S. Tour Kickoff<\/a><\/i><\/b><\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><b><i><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.yahoo.com\/entertainment\/music\/articles\/angie-stones-children-sue-truck-143744130.html\" data-ylk=\"slk:Angie Stone's Children Sue Truck Company for R&amp;B Singer's Highway Crash Death;elm:context_link;itc:0;sec:content-canvas;outcm:mb_qualified_link;_E:mb_qualified_link;ct:story;\" class=\"link  yahoo-link\">Angie Stone&#8217;s Children Sue Truck Company for R&amp;B Singer&#8217;s Highway Crash Death<\/a><\/i><\/b><\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.complex.com\/shop?utm_source=yahoo&amp;utm_medium=syndication&amp;utm_campaign=shop2025\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:COMPLEX SHOP: Shop the brands you love, anytime and anywhere. Uncover what's next. Buy. Collect. Obsess.;elm:context_link;itc:0;sec:content-canvas\" class=\"link \"><b>COMPLEX SHOP:<\/b> Shop the brands you love, anytime and anywhere. Uncover what&#8217;s next. Buy. Collect. Obsess.<\/a><\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.complex.com\/newsletters?utm_source=yahoo&amp;utm_medium=referral&amp;utm_campaign=newsletter_cta5\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Making Culture Pop. Find the latest entertainment news and the best in music, pop culture, sneakers, style and original shows.;elm:context_link;itc:0;sec:content-canvas\" class=\"link \"><b>Making Culture Pop.<\/b> Find the latest entertainment news and the best in music, pop culture, sneakers, style and original shows.<\/a><\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fat Joe revealed that two of his sneaker deals fell through due to high-profile rap beefs. In a new episode of Sneaker Shopping with Complex\u2019s Joe La Puma, the rapper\u00a0 discussed his failed Jordan and Reebok deals. \u201cI was the first rapper with a Jordan sneaker. Not only that, designed by Michael Jordan,\u201d he said, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2011052,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25173],"tags":[306809,367756,342613,367755,311141,316026,367726],"class_list":["post-2011051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artists","tag-50-cent","tag-big-joe","tag-fat-joe","tag-joe-la-puma","tag-jordan","tag-michael-jordan","tag-reebok"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/09\/Fat-Joe-Says-Jay-Z-and-50-Cent-Beef-Cost-Him.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2011051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2011051"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2011051\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2011052"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2011051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2011051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2011051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}