<\/p>\n
On Air Fest, the Brooklyn-based festival that has become the leading gathering place for the podcast industry, is expanding into a year-round enterprise under the name On Air Presents, cofounder and director Scott Newman told ADWEEK.<\/p>\n
The rebrand folds in its creative agency Work x Work, relaunches the Los Angeles edition of the festival in November, and brings The Ambies-the industry’s most prominent awards show-under its banner for the first time.<\/p>\n
The shift comes amid a period of rapid transformation for podcasting, which has seen distribution swell alongside a rise in video podcasting. In 2024, the industry experienced 26.4% year-over-year growth, with the U.S. market reaching $2.43 billion, according to the Interactive Advertising Bureau.<\/p>\n
While that remains small relative to the $152 billion spent on digital video and social, On Air sees opportunity in helping podcasters and marketers extend beyond audio into video, events, and creator collaborations.<\/p>\n
“Podcasting has shifted from audio storytelling to omnichannel storytelling,” Newman said. “Our expansion is a reflection of the ways in which the industry itself is changing.”<\/p>\n
On Air Presents will now operate with two interconnected businesses: a festival division, producing events in Brooklyn, Los Angeles, and beyond; and On Air Studio, its newly rebranded creative agency.<\/p>\n
Formerly known as Work x Work, the studio has handled rebrands and campaigns for clients including Spotify, Sonos, and The New York Times. The plan is to expand its remit from white-label campaigns into collaborations with brands that want to activate inside the On Air ecosystem.<\/p>\n
On Air has seen steady financial gains and generates a seven-figure revenue, according to Newman. The business grew almost 30% year-over-year in 2025 and has a core staff of 10, with an additional 20 contributors including contractors.<\/p>\n
Sponsorship of its flagship Brooklyn festival has risen between 20% and 40% each year for the past three years, Newman said, although the company declined to share more specific financials.<\/p>\n
The audience side has grown as well. Its February event in Brooklyn this year drew 2,000 attendees-up 40% from the prior year-and hosted more than 200 performers and speakers.<\/p>\n
Podcasts taped at the event reached more than 10 million listeners and viewers, while related social content drove 500 million impressions, according to the company.<\/p>\n
The Ambies, the annual awards hosted by The Podcast Academy, will join On Air Fest in New York beginning in 2026.<\/p>\n
Previously staged as part of Podcast Movement, the Ambies bring an added layer of industry recognition to the festival.<\/p>\n
Bryan Barletta, founder of podcast agency Sounds Profitable, said the shift underscores On Air’s unique standing. Sounds Profitable merged with Podcast Movement last month.<\/p>\n
“The Ambies are the only major independent podcast award that has a live event,” Barletta said. “Combining them with On Air gives people more reason to engage with the festival. There’s nothing in experiential like what On Air has done.”<\/p>\n
The company will also bring back On Air LA in November after a one-year hiatus. The event will feature creator showcases, live tapings, and an invite-only Podcast Business Summit, co-hosted with Bloomberg.<\/p>\n
“From the earliest days, On Air was an experiment in championing boundary-pushing creatives,” Newman said. “Now that the industry has caught up, we’re broadening our scope and focusing on breaking the next creative barriers.”<\/p>\n<\/div>\n
\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" On Air Fest, the Brooklyn-based festival that has become the leading gathering place for the podcast industry, is expanding into a year-round enterprise under the name On Air Presents, cofounder and director Scott Newman told ADWEEK. The rebrand folds in its creative agency Work x Work, relaunches the Los Angeles edition of the festival in […]<\/p>\n","protected":false},"author":2,"featured_media":2011886,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[368102,368103,368101],"class_list":["post-2011885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-air-presents","tag-on-air","tag-scott-newman"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/09\/On-Air-Fest-Rebrands-as-On-Air-Presents-Expands-Into.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2011885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2011885"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2011885\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2011886"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2011885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2011885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2011885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}