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When Jay-Z<\/a> calls, you pick up the phone. Cash Cobain<\/a> revealed on Wednesday (Sept. 10) that he received a call from Hov to straighten out the narrative regarding rumors of a new project from the rap mogul being on the horizon, which Cash pushed during his appearance on Billboard Unfiltered Live<\/a> Sept. 3.<\/p>\n \u201cWhen I was on the phone with Hov he said that he is absolutely not dropping an album,\u201d Cash wrote<\/a> to X, along with six laughing-crying emojis. \u201cthat messed me up tho.\u201d<\/p>\n More from Billboard<\/strong><\/p>\n Jay is very aware of what\u2019s being said about him in the culture, and the \u201cThis is Hov\u201d text message meme came to life for the Bronx rapper.<\/p>\n It all came about after Cash joined Billboard Unfiltered Live alongside Zeddy Will, during which he named Jay-Z as the king of New York, but teased that he heard that the Roc Nation boss was gearing up to release a new project.<\/p>\n \u201cI heard Jay-Z about to drop some s\u2014t. That\u2019s what I heard,\u201d he said at the time. \u201cThat\u2019s about to shake the world.\u201d<\/p>\n It\u2019s been eight years since Jay\u2019s last solo album, 4:44, dropped. Primarily produced by No I.D., the set debuted atop the Billboard 200<\/a> with 262,000 album units earned in the first week.<\/p>\n There has been fan speculation<\/a> about a new Jay-Z project being made somewhere in the world, as 2026 would be 30 years since his Reasonable Doubt debut, and the 55-year-old popped out at a handful of dates on wife Beyonc\u00e9\u2019s Cowboy Carter Tour.<\/p>\n Best of Billboard<\/strong><\/p>\n Sign up for Billboard’s Newsletter<\/a>. For the latest news, follow us on Facebook<\/a>, Twitter<\/a>, and Instagram<\/a>.<\/p>\n<\/div>\n