<\/p>\n
Spotify<\/a> has finally added lossless audio to its platform.<\/p>\n The new feature comes amid Spotify\u2019s ongoing efforts to develop a new \u201csuper-Premium\u201d tier, possibly branded as \u201cMusic Pro,\u201d previously reported to be launching as soon as this year<\/a>.<\/p>\n Despite reports<\/a> that the company would likely gate lossless behind a higher-priced subscription tier, the feature will be available for Premium<\/strong> subscribers starting Wednesday (September 10) in select markets.<\/p>\n The streaming company said on Wednesday that lossless listening will be gradually rolling out to more than 50<\/strong> markets through October.<\/p>\n Premium<\/strong> subscribers in Australia, Austria, Czechia, Denmark, Germany, Japan, New Zealand, the Netherlands, Portugal, Sweden, the US, and the UK have already started to get access.<\/p>\n The rollout arrives a couple of weeks after Spotify<\/a> launched a direct message<\/a> feature inside its app, which the platform said is meant to make sharing music and other content easier.<\/p>\n The direct messaging feature is available on mobile devices \u201cin select markets\u201d to both Free and Premium users, but only to those aged 16 and over, Spotify said.<\/p>\n A big question the wider music industry will be asking today is whether these new features, direct messaging and lossless audio, could one day become perks of a pricier \u2018super Premium\u2019 subscription tier.<\/p>\n Over in China, music streaming company Tencent Music Entertainment<\/a><\/strong> revealed<\/a> last month that its higher-priced SVIP membership program<\/strong>\u00a0recently surpassed<\/a> 15 million<\/strong> subscribers.<\/p>\n According to TME, Premium sound quality \u201cremains the most popular SVIP membership benefit\u201d.<\/p>\n TME SVIP subscribers pay approximately\u00a0RMB 40 (USD $5.58)<\/strong>\u00a0per month compared to the standard\u00a0RMB 8<\/strong>\u00a0(USD $1.12)<\/strong>\u00a0subscription, meaning these premium users generate five times the revenue of regular subscribers.<\/p>\n Bloomberg<\/em>\u00a0reported<\/a> in February that Spotify was considering charging up to $5.99<\/strong>\u00a0more per month on top of a Premium subscription for access to a so-called \u2018Music Pro\u2019<\/strong>\u00a0tier, which would include\u00a0various \u2018superfan<\/strong>\u2018 perks.<\/p>\n An individual Spotify Premium subscription is currently priced at $11.99<\/strong>\u00a0in the US, following the most\u00a0recent price rise<\/a> in June 2024. This would bring the combined cost of a Premium subscription plus the Music Pro<\/strong> add-on to around $18 per month.<\/strong><\/p>\n Commenting on today\u2019s launch, Gustav<\/b> Gyllenhammar<\/b>, VP Subscriptions, Spotify, said: \u201cThe wait is finally over; we\u2019re so excited lossless sound is rolling out to Premium subscribers.\u201d<\/p>\n \u201cWe\u2019ve taken time to build this feature in a way that prioritizes quality, ease of use, and clarity at every step, so you always know what\u2019s happening under the hood.\u201d<\/p>\n Gustav<\/b> Gyllenhammar<\/b>, Spotify<\/span><\/p>\n<\/blockquote>\n He added: \u201cWe\u2019ve taken time to build this feature in a way that prioritizes quality, ease of use, and clarity at every step, so you always know what\u2019s happening under the hood. With Lossless, our premium users will now have an even better listening experience.\u201d<\/p>\n As previously expected<\/a>, Spotify\u2019s audio upgrade supports streaming at up to 24-bit\/44.1 kHz FLAC quality, matching its rivals.<\/p>\n Elsewhere in the market, Apple Music<\/a> <\/b>already offers<\/a> lossless for a maximum resolution of 24-bit\/48 kHz <\/b>and Hi-Res Lossless of up to 24-bit\/192 kHz<\/b>. In May 2021, Apple Music rolled out<\/a> Lossless<\/b> Audio<\/b> and Spatial<\/b> Audio<\/b> with support for Dolby Atmos<\/b> to its service for free.<\/p>\n That same month,\u00a0Amazon<\/a><\/b>\u00a0Music<\/b> also\u00a0launched<\/a>\u00a0HD music listening options for its $9.99<\/b>-per-month Music Unlimited Service<\/b> \u201cat No Extra Cost.\u201d Amazon Music<\/a> offers<\/a> high-definition and ultra-high-definition lossless formats of up to 24-bit\/192 kHz<\/b>.<\/p>\n Spotify\u2019s latest rollout comes over four years after the company first announced plans<\/a>\u00a0for high-quality audio. At the time, the company said it was adding a Hi-Fi audio subscription option to its platform.<\/p>\n Last month, Spotify announced<\/a> subscription price hikes in numerous markets outside the US including South Asia, the Middle East, Africa, Europe, Latin America and the Asia-Pacific region.<\/p>\n In a recent\u00a0interview<\/a>\u00a0with the\u00a0Financial Times<\/em>, Spotify Co-President and Chief Business Officer\u00a0Alex Norstr\u00f6m<\/strong>\u00a0hinted at more price hikes ahead, saying price adjustments are now \u201cpart of the toolbox<\/a>\u201d at the company.<\/p>\n Norstr\u00f6m also said the company is confident it can reach\u00a01 billion paid subscribers<\/strong>, noting that around\u00a03%<\/strong>\u00a0of the world\u2019s population currently has a paid subscription, so \u201cthere\u2019s just so much more runway\u201d to grow the subscriber base.<\/p>\n The lossless feature arrives as Spotify seeks to\u00a0convert users into Premium subscribers. Spotify\u2019s paid subscriber base\u00a0grew<\/a>\u00a0to\u00a0276 million<\/strong>\u00a0in Q2 2205, up\u00a012%<\/strong> year over year<\/span>.<\/p>\n The lossless feature works across mobile, desktop, and tablet apps, plus devices supporting Spotify Connect<\/a> <\/b>from devices like Sony<\/a><\/b>, Bose<\/b>, Samsung<\/b>, and Sennheiser<\/b>. Support for Sonos<\/b> and Amazon<\/b> devices will arrive next month.<\/p>\n Music Business Worldwide<\/span><\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.musicbusinessworldwide.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Spotify has finally added lossless audio to its platform. The new feature comes amid Spotify\u2019s ongoing efforts to develop a new \u201csuper-Premium\u201d tier, possibly branded as \u201cMusic Pro,\u201d previously reported to be launching as soon as this year. Despite reports that the company would likely gate lossless behind a higher-priced subscription tier, the feature will […]<\/p>\n","protected":false},"author":2,"featured_media":2012900,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[],"class_list":["post-2012899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/09\/Spotify-is-finally-launching-lossless-but-its-not-part-scaled.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2012899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2012899"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2012899\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2012900"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2012899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2012899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2012899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n