{"id":2013540,"date":"2025-09-11T06:50:03","date_gmt":"2025-09-11T06:50:03","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2013540"},"modified":"2025-09-11T06:50:03","modified_gmt":"2025-09-11T06:50:03","slug":"asia-pacific-content-spend-hits-16-billion-as-streaming-overtakes-pay-tv-for-first-time-research-finds","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/asia-pacific-content-spend-hits-16-billion-as-streaming-overtakes-pay-tv-for-first-time-research-finds\/","title":{"rendered":"Asia-Pacific Content Spend Hits $16 Billion as Streaming Overtakes Pay-tv for First Time, Research Finds"},"content":{"rendered":"<p><\/p>\n<div role=\"presentation\">Streaming platforms will overtake traditional pay-tv as the largest source of content investment in Asia-Pacific in 2025, marking a historic first for the region\u2019s video industry, according to Media Partners Asia\u2019s newly released Asia Video Content Dynamics 2025 report.<\/p>\n<p>The study, which tracks content investment, consumption and production across India, Indonesia, Korea, Malaysia, the Philippines, Thailand and Vietnam, forecasts that total content spend will slip 2% this year to $15.8 billion. While TV outlays weaken amid advertising softness, streaming will emerge as the single largest vertical with a projected $5 billion in spend, overtaking pay-tv for the first time.<\/p>\n<p>In 2024, video content investment&#8230;<\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.imdb.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Streaming platforms will overtake traditional pay-tv as the largest source of content investment in Asia-Pacific in 2025, marking a historic first for the region\u2019s video industry, according to Media Partners Asia\u2019s newly released Asia Video Content Dynamics 2025 report. The study, which tracks content investment, consumption and production across India, Indonesia, Korea, Malaysia, the Philippines, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2013541,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[25538,31714,21751,22556,21993,22860,21912,21738,24141,22205,21913],"class_list":["post-2013540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-actors","tag-actresses","tag-celebrities","tag-directors","tag-films","tag-hollywood","tag-movies","tag-news","tag-stars","tag-television","tag-tv"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/09\/Asia-Pacific-Content-Spend-Hits-16-Billion-as-Streaming-Overtakes-Pay-tv.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2013540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2013540"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2013540\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2013541"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2013540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2013540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2013540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}