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aespa<\/a> are set to appear live in Roblox<\/i><\/a> as part of a new collaboration with digital fashion house Blueberry.<\/p>\n Blueberry is a digital fashion house that creates items that can be bought and worn within Roblox<\/i> and Snapchat. According to their website<\/a>, their clothes are \u201cfor main characters and alter egos shaping their own worlds.\u201d<\/p>\n To celebrate the release of their new K-pop range, Blueberry has teamed up with Roblox<\/i> for a dedicated space within the game. \u201cThe Blueberry Stage will create an open space for fans to chat, connect, and celebrate their love of music and style,\u201d explains a press release. The stage will be used to showcase Blueberry\u2019s latest collection, which will \u201cfeature four exclusive digital looks, inspired by aespa\u2019s new mini-album \u2018Rich Man\u2019, each designed to reflect the group\u2019s ongoing focus on their boundary-defying journey from real-life idols to avatars in a limitless virtual world.\u201d<\/p>\n aespa Fashion Week is coming soon on ROBLOX! <\/p>\n \ud83d\uddd3\ufe0f September 13 at 7 AM \u2013 September 15 at 2:59 PM https:\/\/t.co\/QOWC4Lwuxv<\/a> pic.twitter.com\/v5ON4j1Gii<\/a><\/p>\n \u2014 Jazz (@mjkmwntr) September 10, 2025<\/a><\/p>\n<\/blockquote>\n The collaboration will also feature \u201ca live show starring aespa\u201d with the band promising a \u201cspecial surprise\u201d after the show. The aespa show will begin at 7pm ET (Midnight BST) tomorrow with rewards for those that attend. To take part, head here<\/a>.<\/p>\n A virtual meet and greet is also planned, with more details to be announced soon.<\/p>\n \u201cK-pop has this incredible ability to fuse music, fashion, and community, and aespa embodies that spirit with fearless style that deeply resonates with fans,\u201d said celebrity stylist and senior Blueberry advisor Kate Young in a statement.<\/p>\n \u201cBlueberry\u2019s Fashion Stage taps into that same energy, giving aespa and their community a place to connect in real time while experimenting with fashion and self-expression. By designing both aespa\u2019s virtual looks and the interactive environment they live in, Blueberry is creating more than just outfits \u2013 it\u2019s building a dynamic space for fans to hang out, express themselves, and be part of something bigger. This is what the future of fashion looks like: moving beyond traditional runways to create genuine authentic community experiences.\u201d<\/p>\n Talking to NME<\/em> about aespa\u2019s ambitions recently<\/a>, NingNing explained: \u201cWe always have high expectations and look forward to something, but it doesn\u2019t always come true. So instead of focusing on that, we want to always deliver what\u2019s best and also try very hard and keep that positive energy within us. If we do that, we can then achieve more than expected and get what we don\u2019t even expect in the future.\u201d<\/p>\n Earlier this year, Roblox <\/i>teamed up with Lady Gaga<\/a> for a limited-time event in their fashion-based mini-game Dress To Impress<\/i><\/a>.<\/p>\n In other news, Ghost Of Y\u014dtei<\/i><\/a>\u2019s creative director has said the entire team celebrated with champagne<\/a> when Grand Theft Auto 6<\/i><\/a> was delayed.<\/p>\n<\/div>\n\n