{"id":2014664,"date":"2025-09-11T17:25:04","date_gmt":"2025-09-11T17:25:04","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2014664"},"modified":"2025-09-11T17:25:04","modified_gmt":"2025-09-11T17:25:04","slug":"robert-irwin-says-the-attention-he-got-after-his-cheeky-underwear-ad-was-strange-exclusive","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/robert-irwin-says-the-attention-he-got-after-his-cheeky-underwear-ad-was-strange-exclusive\/","title":{"rendered":"Robert Irwin Says the Attention He Got After His Cheeky Underwear Ad Was &#8216;Strange&#8217; (Exclusive)"},"content":{"rendered":"<p><\/p>\n<div data-article-body=\"true\">\n<h3 class=\"mb-4 text-lg font-bold\">NEED TO KNOW<\/h3>\n<ul class=\"mb-4\">\n<li class=\"ml-4 list-disc\">\n<div class=\"\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Robert Irwin says he didn&#8217;t expect to break the internet with his racy underwear campaign that dropped in April<\/p>\n<\/div>\n<\/li>\n<li class=\"ml-4 list-disc\">\n<div class=\"\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\">He talks about getting into shape for the ads in this week&#8217;s cover story<\/p>\n<\/div>\n<\/li>\n<li class=\"ml-4 list-disc\">\n<div class=\"\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\">While he&#8217;s admits the attention was strange, he&#8217;s glad the campaign was so popular to share his message about wildlife conservation and reach as many people as possible<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/people.com\/robert-irwin-opens-up-about-his-dad-dancing-with-the-stars-exclusive-11806392\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Robert Irwin,;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Robert Irwin,<\/a> the 21-year-old son of the late Crocodile Hunter <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/people.com\/robert-irwin-gets-emotional-watching-video-late-dad-steve-irwin-11761548\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Steve Irwin;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Steve Irwin<\/a>, knows he shocked the world when he starred in a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/people.com\/robert-irwin-knows-exactly-what-dad-steve-irwin-would-say-about-his-saucy-new-underwear-ads-11707836\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:racy ad for Bonds underwear;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">racy ad for Bonds underwear<\/a> in April. Still, he says the reaction to it was wilder than he expected.<\/p>\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><button aria-label=\"View larger image\" class=\"group absolute bottom-3 right-3 size-10 md:size-[50px] lg:inset-0 lg:size-full lg:bg-transparent\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\"><span class=\"absolute bottom-0 right-0 rounded-full bg-white p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-white\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><svg viewbox=\"0 0 22 22\" aria-hidden=\"true\" class=\"size-4 lg:size-6\" width=\"22\" height=\"22\"><path d=\"M12.372.92c0-.506.41-.916.915-.916L21 0l-.004 7.712a.917.917 0 0 1-1.832 0V3.183l-6.827 6.828-1.349-1.348 6.828-6.828h-4.529a.915.915 0 0 1-.915-.915M1.835 17.816l6.828-6.828 1.349 1.349-6.829 6.827h4.529a.915.915 0 0 1 0 1.831L0 21l.004-7.713a.916.916 0 0 1 1.831 0z\"\/><\/svg><\/span><\/button><dialog aria-label=\"Modal dialogue\" aria-modal=\"true\" class=\"fixed inset-0 z-4 size-full max-h-none max-w-none bg-white hidden\"\/><\/div><figcaption class=\"relative text-sm mt-1 pr-2.5\">\n<div style=\"max-height:none;overflow:visible\">\n<p>Bonds<\/p>\n<p> Robert Irwin wearing Bonds Australia underwear for a campaign last April<\/p><\/div>\n<\/figcaption><\/figure>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;I did <em>not<\/em> expect the reaction it got!&#8221; he tells PEOPLE. &#8220;I\u2019m not going to lie: It was a little strange. But people were also very kind. I forget that so many people have been on my journey since I was tiny \u2014 I was born on <em>Crocodile Hunter.<\/em> I\u2019m grateful to everyone who\u2019s been there from the little Bobby days, but yes, I\u2019m all grown up, and I want to start tackling bigger projects and discussing the big and important issues.&#8221;<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">In this week&#8217;s cover story, Irwin got candid about the ad, what he&#8217;s up to next <em>(<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/people.com\/dancing-with-the-stars-season-34-cast-revealed-11801444\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Dancing with the Stars,;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Dancing with the Stars,<\/a> <\/em>beginning Sept. 16 on ABC), and exactly what message he&#8217;s eager to share with fans.<\/p>\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><img alt=\"Beau Grealy Robert Irwin (and Cassie the kitty!) on the new cover of PEOPLE\" loading=\"lazy\" width=\"360\" height=\"480\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/p2heONd00X03_UioGhD7WQ--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTk0MDtjZj13ZWJw\/https:\/\/media.zenfs.com\/en\/people_218\/1386cd1cfa9ddd64a37914feb7c91a49\"\/><\/div><figcaption class=\"relative text-sm mt-1 pr-2.5\">\n<div style=\"max-height:none;overflow:visible\">\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/beaugrealy\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Beau Grealy;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Beau Grealy<\/a><\/p>\n<p> Robert Irwin (and Cassie the kitty!) on the new cover of PEOPLE<\/p><\/div>\n<\/figcaption><\/figure>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;At the end of the day, that campaign wasn\u2019t about me,&#8221; he says. &#8220;It was about wildlife.&#8221;<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">In April, Robert told PEOPLE that posing with snakes, lizards and spiders (most of which were venomous!) for the &#8220;Made for Down Under&#8221; campaign was just another day on the job.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;I mean, I&#8217;ve spent my life wrangling crocs and snakes and rescuing animals,&#8221; he said. &#8220;And so to feature a little slice of that excitement in this new campaign, mate, it has been so much fun. I mean, I&#8217;m surrounded by spiders and snakes except [this time] I&#8217;m in my undies. That&#8217;s the only difference.&#8221;<\/p>\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><img alt=\"Bonds Robert Irwin in the Bonds Australia underwear ad last April\" loading=\"lazy\" width=\"392\" height=\"480\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/4MVMJjcFolcDl5TKhljL1A--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTg2MztjZj13ZWJw\/https:\/\/media.zenfs.com\/en\/people_218\/f0f6403682f96c0dcaaceadd5418dfe8\"\/><\/div><figcaption class=\"relative text-sm mt-1 pr-2.5\">\n<div style=\"max-height:none;overflow:visible\">\n<p>Bonds<\/p>\n<p> Robert Irwin in the Bonds Australia underwear ad last April<\/p><\/div>\n<\/figcaption><\/figure>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">These days, Robert says he&#8217;s thrilled his fanbase is only growing larger, for this reason: &#8220;I feel like my whole mission of conservation is being listened to on an even larger scale,\u00a0and it\u2019s more important than ever to come together with a sense of kindness toward each other and toward the planet.&#8221;<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><strong>Never miss a story \u2014 sign up for\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/forms.dotdashmeredith.com\/people-news-inline\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:PEOPLE's free daily newsletter;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">PEOPLE&#8217;s free daily newsletter<\/a>\u00a0to stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories.<\/strong><\/p>\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><img alt=\"Bonds Robert Irwin Bonds underwear ad\" loading=\"lazy\" width=\"640\" height=\"427\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/mNxsVgHQi9YDUFYR1xaI5Q--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTY0MTtjZj13ZWJw\/https:\/\/media.zenfs.com\/en\/people_218\/9763251be64435889a5ab8ab2cbf91b6\"\/><button aria-label=\"View larger image\" class=\"group absolute bottom-3 right-3 size-10 md:size-[50px] lg:inset-0 lg:size-full lg:bg-transparent\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\"><span class=\"absolute bottom-0 right-0 rounded-full bg-white p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-white\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><svg viewbox=\"0 0 22 22\" aria-hidden=\"true\" class=\"size-4 lg:size-6\" width=\"22\" height=\"22\"><path d=\"M12.372.92c0-.506.41-.916.915-.916L21 0l-.004 7.712a.917.917 0 0 1-1.832 0V3.183l-6.827 6.828-1.349-1.348 6.828-6.828h-4.529a.915.915 0 0 1-.915-.915M1.835 17.816l6.828-6.828 1.349 1.349-6.829 6.827h4.529a.915.915 0 0 1 0 1.831L0 21l.004-7.713a.916.916 0 0 1 1.831 0z\"\/><\/svg><\/span><\/button><dialog aria-label=\"Modal dialogue\" aria-modal=\"true\" class=\"fixed inset-0 z-4 size-full max-h-none max-w-none bg-white hidden\"\/><\/div><figcaption class=\"relative text-sm mt-1 pr-2.5\">\n<div style=\"max-height:none;overflow:visible\">\n<p>Bonds<\/p>\n<p> Robert Irwin Bonds underwear ad<\/p><\/div>\n<\/figcaption><\/figure>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">When asked if he kept up the same workout regimen that got him his abs for the campaign, he says he&#8217;s still in shape, but a <em>different <\/em>kind of shape.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;There were too many sit-ups for that campaign! But I really wanted to be in the best shape mentally and physically then, because I was representing Australia, and I wanted to feel super confident,&#8221; Robert says. &#8220;For <em>Dancing With the Stars<\/em>, I&#8217;m using new muscles that you don\u2019t ordinarily use. It\u2019s true that you cannot have enough core strength for dancing. It\u2019s just another level.&#8221;<\/p>\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><img alt=\"Beau Grealy Robert Irwin on Aug. 24, 2025\" loading=\"lazy\" width=\"360\" height=\"480\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/C3qiNaqxUfrAQr8mQyPq_w--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTk0MDtjZj13ZWJw\/https:\/\/media.zenfs.com\/en\/people_218\/6abeae35fa3c0fa32a778fdd47525c5f\"\/><\/div><figcaption class=\"relative text-sm mt-1 pr-2.5\"\/><\/figure>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">He adds that he&#8217;s always been interested in keeping fit, which he&#8217;s mostly done by walking across the acres on the Australia Zoo&#8217;s wildlife reserve, where he works as a conservationist, and keeping his diet as clean and fresh as possible.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;I do feel like this whole body-image conversation has become an important thing in my repertoire to discuss,&#8221; he says.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;Once you\u2019re in the fitness world, people fall into a trap of how you have to look a certain way, but my message to young people is work on just being the best version of yourself. If you wake up in the morning and have fresh air and feel happy in your mind, boom, you\u2019re on a win.&#8221;<\/p>\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><img alt=\"Beau Grealy\" loading=\"lazy\" width=\"640\" height=\"427\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/_Xt23smFlultSQYEwCy9mw--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTY0MTtjZj13ZWJw\/https:\/\/media.zenfs.com\/en\/people_218\/4e10888afaec6f99acfa1016edc6b74b\"\/><button aria-label=\"View larger image\" class=\"group absolute bottom-3 right-3 size-10 md:size-[50px] lg:inset-0 lg:size-full lg:bg-transparent\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\"><span class=\"absolute bottom-0 right-0 rounded-full bg-white p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-white\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><svg viewbox=\"0 0 22 22\" aria-hidden=\"true\" class=\"size-4 lg:size-6\" width=\"22\" height=\"22\"><path d=\"M12.372.92c0-.506.41-.916.915-.916L21 0l-.004 7.712a.917.917 0 0 1-1.832 0V3.183l-6.827 6.828-1.349-1.348 6.828-6.828h-4.529a.915.915 0 0 1-.915-.915M1.835 17.816l6.828-6.828 1.349 1.349-6.829 6.827h4.529a.915.915 0 0 1 0 1.831L0 21l.004-7.713a.916.916 0 0 1 1.831 0z\"\/><\/svg><\/span><\/button><dialog aria-label=\"Modal dialogue\" aria-modal=\"true\" class=\"fixed inset-0 z-4 size-full max-h-none max-w-none bg-white hidden\"\/><\/div><figcaption class=\"relative text-sm mt-1 pr-2.5\"\/><\/figure>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">He may not be afraid of wild animals or posing in his underwear, but Robert admits he does get the jitters about the next adventure he&#8217;s about to tackle on <em>Dancing with the Stars<\/em>. &#8220;Look, if you think<em>\u00a0you\u2019re<\/em>\u00a0bad at dancing, multiply that by 100!&#8221; he says.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;I\u2019ve never tried it, I don\u2019t wear sequins, I\u2019m not in this world at all. So it\u2019s super new, and it\u2019s terrifying, but it\u2019s also awesome. It\u2019s an adrenaline rush. I feel like I live for adrenaline. I\u2019m not really living if I\u2019m not on the edge just a little bit,&#8221; he adds.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><em>Dancing with the Stars<\/em>\u00a0season 34 premieres Tuesday, Sept. 16, at 8 p.m. ET on ABC and simulcast on Disney+. The show streams the next day on Hulu.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Read the original article on <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/people.com\/robert-irwin-says-attention-after-underwear-ad-was-strange-exclusive-11806549\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:People;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">People<\/a><\/p>\n<\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source nz.news.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEED TO KNOW Robert Irwin says he didn&#8217;t expect to break the internet with his racy underwear campaign that dropped in April He talks about getting into shape for the ads in this week&#8217;s cover story While he&#8217;s admits the attention was strange, he&#8217;s glad the campaign was so popular to share his message about [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2014665,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[369203,41508,353608,354743,369202],"class_list":["post-2014664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-crocodile-hunter","tag-dancing-with-the-stars","tag-robert-irwin","tag-steve-irwin","tag-wildlife-conservation"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/09\/Robert-Irwin-Says-the-Attention-He-Got-After-His-Cheeky.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2014664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2014664"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2014664\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2014665"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2014664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2014664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2014664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}