The poll suggests that awards shows may be appealing to a new generation<\/li>\n<\/ul>\n<\/h5>\n
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The results suggest that some vitality remains in the seemingly stodgy old tuxedo-and-gown world of the\u00a0Emmys,\u00a0Grammys,\u00a0Oscars,\u00a0Tonys\u00a0and\u00a0Golden Globes, whose makers have fought to make them relevant when Americans have more entertainment and engagement choices than ever.<\/p>\n
And they come at a moment when\u00a0the Oscars\u00a0and\u00a0the Emmys\u00a0have seen a short-term uptick in viewers after cultural shifts that brought a huge long-term drop in people gathering around a television to watch an awards show together.<\/p>\n
\u201cThese days, it\u2019s more focused on the performances,\u201d said Walter Hanley, 69, who used to work in the music industry and still watches most music awards shows. \u201cBack in the \u201970s and \u201980s when I would attend regional Grammys in person, it was more about the awards \u2014 sound engineering and producers and that kind of thing.\u201d<\/p>\n
Hanley thinks the pivot has helped awards shows keep up with the times. \u201cYou have to cater to what the viewers want,\u201d he said.<\/p>\n
Some awards shows have rebounded<\/h2>\n
The Oscars, which remain the most viewed and most engaged-with awards show, are coming off\u00a0a five-year high in viewers. Nearly 20 million people watched \u201cAnora\u201d win best picture and four other top trophies in March.<\/p>\n
But that’s down from the more than 55 million who watched \u201cTitanic\u201d win 11 in 1998, when awards shows truly were the king of the world.<\/p>\n
Some, like Christine Steingraber, 64, watch most of the awards shows that air on TV. The Oscars are her favorite, but she watches the Emmys and the Grammys, too, even when she\u2019s not familiar with the shows or the artists up for awards.<\/p>\n
\u201cIt opens up another perspective as to whether I want to see that show or hear that artist,\u201d she said.<\/p>\n
The biggest awards shows \u2014 like the Oscars, the Grammys and the Emmys \u2014 have streaming partners, but they generally don’t appear there until the following day. By that point, viral moments and winners’ reactions have already been plastered online in short clips.<\/p>\n
The poll suggests that awards shows may be appealing to a new generation. People under the age of 45 are more likely to say they have watched both an awards show and clips in the past year, compared with people age 45 or older.<\/p>\n
Clips help extend awards shows\u2019 lives<\/h2>\n
Meme-able moments like\u00a0the \u201cLa-La Land\u201d fiasco\u00a0or\u00a0Will Smith\u2019s slap at the Oscars\u00a0or the hits and misses of Golden Globes monologues have shown the shows can still have life after social media took over for TV for many.<\/p>\n
The survey found that the people who watched full awards shows largely overlap with clip viewers, although people are slightly more likely to say they\u2019ve just watched clips rather than just watching shows. About 4 in 10 say they haven\u2019t watched clips or shows.<\/p>\n
Awards shows \u2014 whether they\u2019re consumed through clips or live viewing \u2013 are more popular among Black and Hispanic adults than among white adults. About 7 in 10 Black and Hispanic adults say they\u2019ve watched clips or at least most of a show in the past year, compared with just over half of white adults.<\/p>\n
Shows including\u00a0the BET Awards\u00a0and\u00a0the Latin Grammys\u00a0have reached more targeted audiences, just as\u00a0the MTV Video Music Awards\u00a0became a way to bring young viewers into the awards audience starting in the mid-1980s.<\/p>\n
Rose Lucas, 77, says she used to watch the BET Awards, because she enjoyed the R&B and hip-hop performances. She enjoys music awards shows, but she doesn’t typically watch the full show live. She\u2019s more likely to watch short clips of performances the next day.<\/p>\n
\u201cI don\u2019t watch any of them live anymore. I don\u2019t tune in to them,\u201d Lucas said. \u201c(They are) too long. I\u2019m not as interested anymore.\u201d<\/p>\n
Most people aren\u2019t watching frequently<\/h2>\n
When the Emmys return on Sunday, all eyes will be on the winners \u2014 and the ratings. The last Emmys got a much bigger boost than its predecessor, held in\u00a0January 2024\u00a0because of\u00a0Hollywood’s strikes\u00a0\u2014 one of several challenges including the coronavirus pandemic and this year’s wildfires that have thrown awards show norms out of whack.<\/p>\n
Television has in some ways overtaken movies as a prestige screen art, but that hasn’t translated into similar awards prestige. The Emmys audience is less than half that of the Oscars.<\/p>\n
The long-term awards ratings decline\u00a0closely tracks with real-time broadcast and cable television viewing\u00a0across the board for virtually everything in the U.S. but football.<\/p>\n
And while there are dozens of awards shows each year, only a handful have a significant audience. The poll found that about 3 in 10 Americans said they had watched awards shows at least \u201cseveral times” in the past year.<\/p>\n
That could be a result of Americans having more options than ever in what to watch \u2014 and many being too busy to tune in.<\/p>\n
Inez Parker, 88, said she watches awards shows on live TV, and she expects she’ll tune into the Emmys this weekend. But she doesn’t stream the show again or watch clips after the fact \u2014 she’s too busy for that.<\/p>\n
\u201cI usually watch all of it,\u201d she said. \u201cI’ll watch it live, and that’s it. I don’t watch it again.\u201d<\/p>\n
___<\/p>\n
The AP-NORC poll of 1,182 adults was conducted Aug. 21-25, using a sample drawn from NORC\u2019s probability-based AmeriSpeak Panel, which is designed to be representative of the U.S. population. The margin of sampling error for adults overall is plus or minus 3.8 percentage points.<\/p>\n<\/div>\n
\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source spectrumnews1.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"LOS ANGELES \u2014 Many Americans still want to thank the academy, at least a little. About half of U.S. adults say they\u2019ve watched all or most of\u00a0an awards show\u00a0on TV or streaming in the past year, according to a new poll from\u00a0The Associated Press-NORC Center for Public Affairs Research, while just over half say they\u2019ve […]<\/p>\n","protected":false},"author":2,"featured_media":2015375,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[22793,22694,22800,22804,269828,22691,21741,22695,21737],"class_list":["post-2015374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-all-markets-rank-everywhere","tag-app-arts-entertainment","tag-app-for-your-consideration","tag-associated-press","tag-c-block-national","tag-california","tag-entertainment","tag-los-angeles-app-region","tag-top-stories"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/09\/Americans-still-give-awards-shows-consideration.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2015374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2015374"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2015374\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2015375"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2015374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2015374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2015374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}