{"id":2015935,"date":"2025-09-12T05:12:03","date_gmt":"2025-09-12T05:12:03","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2015935"},"modified":"2025-09-12T05:12:03","modified_gmt":"2025-09-12T05:12:03","slug":"revlon-renews-christina-aguilera-fragrance-license-expands-celebrity-portfolio","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/revlon-renews-christina-aguilera-fragrance-license-expands-celebrity-portfolio\/","title":{"rendered":"Revlon Renews Christina Aguilera Fragrance License, Expands Celebrity Portfolio"},"content":{"rendered":"<p><\/p>\n<div>\n<p><strong>THE WHAT?<\/strong> Revlon Consumer Products has renewed its fragrance license with Christina Aguilera, extending a collaboration of more than a decade and reinforcing its long-term commitment to celebrity fragrance lines.<\/p>\n<p><strong>THE DETAILS<\/strong> The agreement comes more than 20 years after Aguilera\u2019s debut fragrance launch and builds on the global success of lines such as Signature, Definition and By Night. Aguilera remains the top women\u2019s celebrity fragrance brand in Germany and continues to expand across Europe, including the UK, Eastern Europe and the Balkans.<\/p>\n<p>Looking ahead, Revlon and Aguilera plan to debut a new fragrance in 2026 targeting younger consumers, alongside the development of a new fragrance pillar in the coming years.<\/p>\n<p><strong>THE WHY?<\/strong> The renewal underscores the enduring value of celebrity-driven fragrance portfolios in the mass prestige segment, with Revlon leveraging Aguilera\u2019s established market strength in Europe to drive category growth and capture younger demographics.<\/p>\n<p><strong>Source:<\/strong> <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.businesswire.com\/news\/home\/20250910094868\/en\/Revlon-and-Christina-Aguilera-Reignite-Their-Iconic-Fragrance-Deal\">businesswire\u00a0<\/a><\/p>\n<p> <span class=\"et_bloom_bottom_trigger\"\/><\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.globalcosmeticsnews.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>THE WHAT? Revlon Consumer Products has renewed its fragrance license with Christina Aguilera, extending a collaboration of more than a decade and reinforcing its long-term commitment to celebrity fragrance lines. THE DETAILS The agreement comes more than 20 years after Aguilera\u2019s debut fragrance launch and builds on the global success of lines such as Signature, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2015936,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[],"class_list":["post-2015935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/09\/Revlon-Renews-Christina-Aguilera-Fragrance-License-Expands-Celebrity-Portfolio.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2015935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2015935"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2015935\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2015936"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2015935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2015935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2015935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}