{"id":2017912,"date":"2025-09-12T23:46:10","date_gmt":"2025-09-12T23:46:10","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2017912"},"modified":"2025-09-12T23:46:10","modified_gmt":"2025-09-12T23:46:10","slug":"a-luka-doncic-new-horizon-for-blizzard-entertainment","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/a-luka-doncic-new-horizon-for-blizzard-entertainment\/","title":{"rendered":"A Luka Don\u010di\u0107 new horizon for Blizzard Entertainment?"},"content":{"rendered":"<p><\/p>\n<div id=\"\">\n<p class=\"c-paragraph technology \">When <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/08\/26\/lakers-star-luka-doncic-is-coming-to-overwatch-2\" target=\"_blank\" rel=\"\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/08\/26\/lakers-star-luka-doncic-is-coming-to-overwatch-2\">Overwatch\u2019s \u201cPlay Like Luka\u201d event<\/a> went live on Aug. 26, Luka Don\u010di\u0107 became the first sports star to make a deal with Blizzard Entertainment for its 5-on-5 team shooter. He had a hand in designing a hero build for Season 18, along with being featured in a slew of themed items in the game. <\/p>\n<p class=\"c-paragraph technology \">But that deal happened so fast that Blizzard Entertainment CMO Monica Austin said the company wasn\u2019t able to create themed merchandise, such as apparel, for it as well. <\/p>\n<p class=\"c-paragraph technology \">\u201cI would\u2019ve loved there to be [licensed Don\u010di\u0107 Overwatch merchandise],\u201d Austin said. \u201cWe moved so quickly, we did not have a chance to do any drops. &#8230; We\u2019re talking about days and weeks as opposed to months, as these things typically take [to come together.]\u201d <\/p>\n<p class=\"c-paragraph technology \">It\u2019s an opportunity Blizzard could always re-engage with in the future. As for working more with star athletes, Austin emphasized the importance of it being a natural fit. \u201cIt\u2019s really got to be something authentic and organic. It makes sense for players as well.\u201d<\/p>\n<p class=\"c-paragraph technology \">The Don\u010di\u0107 promotion was such a natural fit because he\u2019s a big fan of the game, once ranking in the Top 500 among tank players in North America. With so many of <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/08\/07\/livewires-race-to-the-end-zone-to-capture-the-gaming-culture-of-nfl-teams\/\" target=\"_blank\" rel=\"\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/08\/07\/livewires-race-to-the-end-zone-to-capture-the-gaming-culture-of-nfl-teams\/\">today\u2019s athletes growing up with video games<\/a> &#8212; they play on the road, bringing consoles or laptops with them or pluggin\u2019 away at their phones &#8212; we\u2019re bound to see more high-profile tie-ups such as this in the future from other publishers and studios. <\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.sportsbusinessjournal.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When Overwatch\u2019s \u201cPlay Like Luka\u201d event went live on Aug. 26, Luka Don\u010di\u0107 became the first sports star to make a deal with Blizzard Entertainment for its 5-on-5 team shooter. He had a hand in designing a hero build for Season 18, along with being featured in a slew of themed items in the game. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[23713,370331],"class_list":["post-2017912","post","type-post","status-publish","format-standard","hentry","category-entertainment","tag-gaming","tag-luka-doncic"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2017912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2017912"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2017912\/revisions"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2017912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2017912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2017912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}