Earlier this month, New York City<\/a> played host to a celebration of creativity, resilience, and empowerment as the LEGO Group brought its \u201cShe Built That\u201d campaign to life at STORIED NYC in Chelsea.<\/p>\n The event was designed for kids ages 9 to 12, offering them the chance to explore different forms of building\u2014whether through music, sports, science, or art\u2014with the guidance of women who are leaders in their fields.<\/p>\n Grammy-winning artist H.E.R., Olympic gold medalist Suni Lee, astrophysicist Jackie Faherty, and creator Jennifer Zhang all came together to show that building isn\u2019t just about bricks and mortar\u2014it\u2019s about innovation, self-expression, and confidence.<\/p>\n COMPLEX SHOP:<\/b> Shop the brands you love, anytime and anywhere. Uncover what’s next. Buy. Collect. Obsess.<\/a><\/p>\n For H.E.R., who led the Music Club, the connection between LEGO and music came naturally. She invited kids to design their own album covers using LEGO pieces, a playful but powerful reminder that creativity has no boundaries.<\/p>\n \u201cBuilding music is a lot like building with LEGO bricks, because it starts with a good foundation,\u201d she explained in an interview. \u201cThere\u2019s no right way to make music. You can start with any instrument, or a beat, or the lyrics, or a melody. And when you\u2019re finished, you get this feeling like, \u2018Wow, this is something that I\u2019m proud of, that I built.\u2019\u201d<\/p>\n Her reflections carried weight beyond the activity. H.E.R. spoke candidly about the journey of finding her own voice as a child, crediting representation and community for showing her what was possible.<\/p>\n She grew up studying artists like Lauryn Hill and Alicia Keys, falling asleep to The Miseducation of Lauryn Hill and watching Keys\u2019 MTV Unplugged on repeat. Just as important were the women closest to her\u2014her mother, who tirelessly supported her early performances, and her aunts, who expanded her musical palette by playing everything from James Blake to Sigur R\u00f3s.<\/p>\n \u201cMy mom would lug around my heavy keyboard and guitar to talent shows and local festivals,\u201d she recalled. \u201cWhen I was six or seven, I started writing poems, and she compiled them and had them published when I was nine. She really paved the way for me.\u201d<\/p>\n That message of possibility was echoed throughout the event. Lee, who hosted the Sports Club, shared how risk-taking and confidence shaped her journey to becoming an Olympic gymnast. \u201cDon\u2019t be afraid to take risks and to fully believe in yourself,\u201d she told attendees, according to Patch.<\/p>\n To put those words into action, she led a team-based LEGO challenge, encouraging kids to work together while putting their personal stamp on a collective build.<\/p>\n Faherty brought the cosmos to Chelsea with her Science Club, teaching kids how to design their own constellations with LEGO pieces.<\/p>\n \u201cIt\u2019s super fun and inspiring for these young kids to let that creative side come out and feel like they\u2019re building the nighttime sky,\u201d she said. Zhang, known as JENerationDIY, rounded out the programming with an Art Club centered on wearable expression. Participants built custom bracelets using LEGO elements, combining design and identity in one hands-on project.<\/p>\n For H.E.R., seeing creativity across so many different fields emphasized the power of self-expression. \u201cI think it\u2019ll open their world to possibilities,\u201d she said. \u201cThere are so many ways you can be creative. It doesn\u2019t have to be in arts, or music, or science, or sports\u2014it can be in anything you want it to be. It\u2019s important to not dim yourself for anyone, or to shrink yourself.\u201d<\/p>\n The heart of the campaign<\/a> is about building confidence in girls who may doubt themselves, and H.E.R. addressed that directly. She admitted to struggling with perfectionism and the pressure always to appear polished, but she now views imperfection as part of what makes her voice matter.<\/p>\n \u201cWhat makes my voice matter is the story I have to tell. The parts of myself that I think are the worst are the best parts of me, because there\u2019s someone else out there who feels the same way,\u201d she said. \u201cIt only humanizes my voice and whatever I create, because I\u2019m putting everything\u2014the good and the bad\u2014into that thing that I want to give to the world.\u201d<\/p>\n The LEGO Group\u2019s campaign is rooted in challenging outdated views of what it means to be a builder. Recent global research shows that most children still picture a man on a construction site when they hear the word.<\/p>\n Parents and children alike are more likely to associate building with masculinity rather than femininity, creating a confidence gap where girls often undervalue their abilities.<\/p>\n \u201cShe Built That\u201d pushes against that stereotype by spotlighting women who build in every sense of the word\u2014whether they\u2019re writing songs, flipping on a balance beam, charting the stars, or crafting wearable art.<\/p>\n H.E.R. closed her Music Club with a symbolic reflection on her own career. If she could build anything out of LEGO bricks to represent her journey, she said it would be a mountain range.<\/p>\n \u201cIt would be multi-leveled, with a lot of ups and downs, because that is such a representation of my journey,\u201d she explained. \u201cSometimes things feel like an uphill battle, sometimes I get in the rhythm, and sometimes I\u2019m tired\u2014but I know I\u2019ve come so far I have to keep going.\u201d<\/p>\n <\/p>\n <\/a><\/p>\n ‘Tulsa King’ Spin-Off ‘NOLA King’ Starring Samuel L. 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