Taylor Sheridan<\/strong><\/a>‘s new competition show, The Road, doesn’t just feature iconic musicians including Keith Urban<\/strong><\/a> and Blake Shelton<\/strong> <\/a>\u2014 the CBS series also introduces up-and-coming artists in the country music space.<\/p>\n The Road, which premieres on October 19, follows 12 emerging musicians<\/a> as they compete as opening acts for Urban at music venues across America. After performing for a live venue audience, the contestants will advance to the next city based on the reaction from the crowd. By the end of the season, only one act is left standing to take home $250,000 and a record deal.<\/p>\n In addition to Urban, Blake Shelton<\/strong> serves as an executive producer and Gretchen Wilson<\/strong> appears in the role of Tour Manager. Country music stars Jordan Davis, Karen Fairchild, Dustin Lynch<\/strong> and Brothers Osborne<\/strong> are also set to join as special guest advisors<\/a> throughout the season.<\/p>\n “Without a shiny floor in sight, the docu-follow format captures the high-stakes unfiltered musical journeys of these triple threats \u2014 singers, songwriters and instrumentalists \u2014 offering a backstage pass into the gritty and unforgiving life of a touring musician,” read the official synopsis for the series. “With exclusive access to behind-the-scenes workings of the music industry, viewers will see what happens when some of the best emerging musicians pile into a tour bus and tackle a grueling schedule in pursuit of their dreams.”<\/p>\n CBS Fall 2025 TV Schedule for New and Returning Shows: \u2018Tracker,\u2019 \u2018Fire Country,\u2019 \u2018FBI\u2019 and More<\/a><\/p>\n Before the show was released, Urban spoke exclusively with Us Weekly about the advice he was able to offer the emerging musicians about the \u201cdiscipline\u201d required to succeed in the music industry,<\/a><\/p>\n \u201cI just played a show in Vegas last night and I had another one tomorrow night, and [taping] this finale fell in between. So I came home after the show last night, got in at 5 a.m., here we are, and then take off tomorrow, go to Vegas,\u201d he shared with Us. \u201cI think that never changes, as far as the discipline required to do what we do. And it’s been great watching Gretchen handle them as well and give really good advice. [She\u2019s] like Mama Bear, in the best way.\u201d<\/p>\n The Road premieres on CBS October 19 at 9 p.m. ET before streaming on Paramount+. The show will air at 9:30 p.m. ET on October 26 and November 2 following NFL Doubleheader and returns to its regular 9 p.m. ET time slot on November 9.<\/p>\n