Bespoke Sports & Entertainment<\/a>. They wanted Faw to join the operation, but she initially balked. That is until she flipped open Instagram.<\/p>\nFaw had posted a photo of Mary Tyler Moore affixed with an inspirational quote two years earlier. The morning after hearing Boykin and Busch\u2019s pitch, a memory of the post popped up. Faw took it as a sign.<\/p>\n
\u201cI call Mike, [and] Mike is very confused. He thinks Mary Tyler Moore has died,\u201d Faw said laughing. \u201cI\u2019m like, \u2018No, no, no, you\u2019re missing the point\u2019 \u2014 and the rest is history. We started Bespoke a month later.\u201d<\/p>\n
Faw\u2019s time at Bespoke has included pitching and securing clients such as Duke\u2019s Mayonnaise, Fiserv, American Express and Fox Sports, among others. Her client portfolio represents roughly $310 million in sponsorship spending this year alone, while she\u2019s overseen more than $1 billion in spending during her time at Bespoke. <\/p>\n
\u201cI think about when people read profiles and they\u2019re like, \u2018Oh, that\u2019s great, but that can never be me, because I have too much going on in my personal life,\u2019\u201d said Faw, who is a single mom. \u201cYou can have a [crazy] personal life and make a professional life work.\u201d<\/p>\n
Why she\u2019s a Game Changer:<\/b><\/p>\n
With Bespoke since its inception, Faw left teaching to help the boutique agency grow into a major player in sports marketing with clients such as Duke\u2019s, Fiserv and Fox Sports.<\/p>\n
\nBrooke Faw<\/h3>\nVice President<\/h6>\nBespoke Sports & Entertainment<\/h6>\n
Born: <\/b>Anderson, Ind.<\/p>\n
Education: <\/b>Ball State University, B.S., elementary and special education, and M.A., educational administration<\/p>\n
Family: <\/b>Child, Griffin (12) <\/p>\n
New place I want to travel to next:<\/b> The Maldives. I want to live in a hut over the water without access to technology for at least a week and just do nothing! <\/p>\n
Attribute I look for when hiring:<\/b> Willingness. I can teach people just about anything, but I can\u2019t teach them how to work hard and be open to learning new things.<\/p>\n
Sports business story I\u2019m excited to follow in the next year: <\/b>The continued evolution of college sports, media and player compensation.<\/p>\n
Best tool to keep me organized in work and in life: <\/b>Notebooks full of to-do lists that give me an enormous amount of satisfaction when I cross something off. <\/p>\n
Return to main page and full list of Game Changers 2025 honorees<\/i><\/a><\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.sportsbusinessjournal.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"There\u2019s no linear path from being a kindergarten teacher to being a sports marketing leader, but a chance encounter and one event landed Brooke Faw in the center of the latter industry. \u201cA pit crew member was one of my parents,\u201d Faw recounted. \u201cAnd he was like, \u2018Hey, my driver is doing this charity event. […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[372810,372129,367292,353211],"class_list":["post-2025329","post","type-post","status-publish","format-standard","hentry","category-entertainment","tag-bespoke-sports-entertainment","tag-game-changers","tag-in-depth","tag-print"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2025329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2025329"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2025329\/revisions"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2025329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2025329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2025329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}