{"id":2026114,"date":"2025-09-16T12:25:04","date_gmt":"2025-09-16T12:25:04","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2026114"},"modified":"2025-09-16T12:25:04","modified_gmt":"2025-09-16T12:25:04","slug":"comscore-unveils-new-scoreboard-for-consumers-to-gain-media-insight","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/comscore-unveils-new-scoreboard-for-consumers-to-gain-media-insight\/","title":{"rendered":"Comscore Unveils New \u2018Scoreboard\u2019 for Consumers to Gain Media Insight"},"content":{"rendered":"

<\/p>\n

Comscore<\/a> wants to bring its reams of media-measurement data right to the people who may be included in it.<\/p>\n

The company, which analyzes TV viewership and movie box office, among other critical media-sector activities, is launching \u201cThe Scoreboard,\u201d an interactive site that offers insight into how consumers watch and engage with various types of content.<\/p>\n

\u201cSomething we have been thinking through is how do we actually communicate the full breadth and depth of our assets in a more interesting, may I say, a b-to-c way, more than b-to-b?\u201d says Jackelyn Keller, Comscore\u2019s chief marketing officer, during a recent interview.<\/p>\n<\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source www.imdb.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Comscore wants to bring its reams of media-measurement data right to the people who may be included in it. The company, which analyzes TV viewership and movie box office, among other critical media-sector activities, is launching \u201cThe Scoreboard,\u201d an interactive site that offers insight into how consumers watch and engage with various types of content. […]<\/p>\n","protected":false},"author":2,"featured_media":2026115,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[25538,31714,21751,22556,21993,22860,21912,21738,24141,22205,21913],"class_list":["post-2026114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-actors","tag-actresses","tag-celebrities","tag-directors","tag-films","tag-hollywood","tag-movies","tag-news","tag-stars","tag-television","tag-tv"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/09\/Comscore-Unveils-New-\u2018Scoreboard-for-Consumers-to-Gain-Media-Insight.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2026114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2026114"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2026114\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2026115"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2026114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2026114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2026114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}