{"id":2026424,"date":"2025-09-16T15:02:57","date_gmt":"2025-09-16T15:02:57","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2026424"},"modified":"2025-09-16T15:02:57","modified_gmt":"2025-09-16T15:02:57","slug":"youtube-music-launches-new-tools-for-artists-to-reward-fans-with-exclusive-merch-and-videos","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/youtube-music-launches-new-tools-for-artists-to-reward-fans-with-exclusive-merch-and-videos\/","title":{"rendered":"YouTube Music launches new tools for artists to reward fans with exclusive merch and videos"},"content":{"rendered":"<p><\/p>\n<div>\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\">During YouTube\u2019s Made On event on Tuesday, the company announced three features coming to YouTube Music, which are designed to deepen the connection between artists and their dedicated fans.<\/p>\n<p class=\"wp-block-paragraph\">One of the new features allows users to initiate a countdown for upcoming releases and to pre-save their favorite tracks or albums in advance. The countdown timer will be displayed on the album detail page, artist profile, and album shelf. Set to launch later this year, the feature aims to create buzz leading up to the release date, and appears to be similar to a feature on Spotify called <a rel=\"nofollow\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/support.spotify.com\/us\/artists\/article\/getting-started-with-countdown-pages-on-spotify\/\">Countdown Pages<\/a>.<\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><figcaption class=\"wp-element-caption\"><span class=\"wp-block-image__credits\"><strong>Image Credits:<\/strong>YouTube Music<\/span><\/figcaption><\/figure>\n<p class=\"wp-block-paragraph\">Starting early next year, artists will be able to engage with their most loyal fans by offering exclusive \u201cthank you\u201d videos, similar to those delivered during rival Spotify\u2019s year-end Wrapped experience, plus behind-the-scenes clips, and other content. This approach aims to reward top supporters and build a more personal connection between fans and their favorite artists, the company says. <\/p>\n<p class=\"wp-block-paragraph\">Additionally, YouTube Music is testing a pilot program for U.S. listeners that will allow them to access exclusive merchandise drops from artists. Spotify, too, has been teasing a program for \u201csuper fans\u201d that would potentially include similar features. <\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"334\" width=\"680\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/09\/Youtube-music.jpeg?w=680\" alt=\"\" class=\"wp-image-3046340\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/09\/Youtube-music.jpeg 2421w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/09\/Youtube-music.jpeg?resize=150,74 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/09\/Youtube-music.jpeg?resize=300,147 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/09\/Youtube-music.jpeg?resize=768,377 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/09\/Youtube-music.jpeg?resize=680,334 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/09\/Youtube-music.jpeg?resize=1200,589 1200w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/09\/Youtube-music.jpeg?resize=1280,629 1280w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/09\/Youtube-music.jpeg?resize=430,211 430w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/09\/Youtube-music.jpeg?resize=720,354 720w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/09\/Youtube-music.jpeg?resize=900,442 900w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/09\/Youtube-music.jpeg?resize=800,393 800w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/09\/Youtube-music.jpeg?resize=1536,754 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/09\/Youtube-music.jpeg?resize=2048,1006 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/09\/Youtube-music.jpeg?resize=668,328 668w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/09\/Youtube-music.jpeg?resize=1256,617 1256w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/09\/Youtube-music.jpeg?resize=708,348 708w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/09\/Youtube-music.jpeg?resize=50,25 50w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\"\/><figcaption class=\"wp-element-caption\"><span class=\"wp-block-image__credits\"><strong>Image Credits:<\/strong>YouTube<\/span><\/figcaption><\/figure>\n<p class=\"wp-block-paragraph\">Today\u2019s announcement follows YouTube Music\u2019s <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/techcrunch.com\/2025\/08\/21\/youtube-music-celebrates-10-years-with-new-features-that-help-it-compete-with-spotify\/\">recent rollout of new features<\/a> last month, marking the music streaming platform\u2019s 10th anniversary. This included collaborative playlists that combine the overlapping interests of multiple users, badges, and the ability to comment directly on albums and playlists.<\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source techcrunch.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>During YouTube\u2019s Made On event on Tuesday, the company announced three features coming to YouTube Music, which are designed to deepen the connection between artists and their dedicated fans. One of the new features allows users to initiate a countdown for upcoming releases and to pre-save their favorite tracks or albums in advance. The countdown [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2026425,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[373167,23844,344776],"class_list":["post-2026424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-made-on-youtube","tag-youtube","tag-youtube-music"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/09\/YouTube-Music-launches-new-tools-for-artists-to-reward-fans.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2026424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2026424"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2026424\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2026425"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2026424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2026424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2026424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}