{"id":2027063,"date":"2025-09-16T20:15:59","date_gmt":"2025-09-16T20:15:59","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2027063"},"modified":"2025-09-16T20:15:59","modified_gmt":"2025-09-16T20:15:59","slug":"new-fan-tools-pre-saves-artist-exclusive-content","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/new-fan-tools-pre-saves-artist-exclusive-content\/","title":{"rendered":"New Fan Tools, Pre-Saves &#038; Artist Exclusive Content"},"content":{"rendered":"<p><\/p>\n<div>\n<p data-block-key=\"0ro4p\"><b>Today at Made On YouTube<\/b> Lyor Cohen, YouTube\u2019s Global Head of Music announced new tools to bring music artists even closer to their passionate fan bases.<\/p>\n<p data-block-key=\"1hsn8\">\u201cToday you\u2019ve heard how we\u2019re building tools that bring creators and their passionate communities together\u2026. And when we talk about passion, there&#8217;s no community more powerful than music.<\/p>\n<p data-block-key=\"8cti5\">Music fandom on YouTube is unique.<\/p>\n<p data-block-key=\"d8bn2\">Artists don\u2019t just share their music; they build worlds. Fans don\u2019t just listen; they belong. For years, we\u2019ve worked hard to nurture the connection between artists and their fans, and today we\u2019re stoked to unveil the next chapter. We\u2019re introducing new ways for artists and their top fans to connect on a more personal level. It\u2019s about rewarding loyalty to the fans who are there from day one.\u201d<\/p>\n<p data-block-key=\"chi6s\">The new features announced include:<\/p>\n<ul>\n<li data-block-key=\"fgk7o\"><b>New release countdowns and album pre-saves<\/b>. Coming later this year, the features will allow YouTube Music fans to pre-save an upcoming album or single and view a countdown to its release on the album detail page, artist detail page, and album shelf.<\/li>\n<li data-block-key=\"6vj9l\"><b>Exclusive video drops.<\/b> Early next year, artists will have the ability to share things like \u201cthank you\u201d videos, behind-the-scenes clips, and other just-for-fans content directly to their most dedicated fans.<\/li>\n<li data-block-key=\"6gbvp\"><b>Exclusive merch drops.<\/b> Pilot program (US-only) that gives top viewers an opportunity to be first in line for their favorite artist\u2019s exclusive merch.<\/li>\n<\/ul>\n<p data-block-key=\"8b5c9\">You can read more details <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/youtube\/thread\/372291417\">here<\/a> and learn more about <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/blog.youtube\/news-and-events\/made-on-youtube-2025\/\">what we announced today<\/a> at Made on YouTube. Stay tuned for <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/blog.youtube\/news-and-events\/celebrating-10-years-of-youtube-music\/\">more updates<\/a> on fan-first music features on YouTube.<\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source blog.youtube \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today at Made On YouTube Lyor Cohen, YouTube\u2019s Global Head of Music announced new tools to bring music artists even closer to their passionate fan bases. \u201cToday you\u2019ve heard how we\u2019re building tools that bring creators and their passionate communities together\u2026. And when we talk about passion, there&#8217;s no community more powerful than music. Music [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2027064,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[373375,350174,373370,373374,351651,373367,373167,373373,373376,22192,373369,373372,344776,373371,373368],"class_list":["post-2027063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-artist-merch","tag-artist-promotion","tag-artist-tools","tag-digital-music","tag-fandom","tag-lyor-cohen","tag-made-on-youtube","tag-music-industry-news","tag-music-tools","tag-music-videos","tag-new-music-releases","tag-youtube-for-artists","tag-youtube-music","tag-youtube-music-for-artists","tag-youtube-music-videos"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/09\/New-Fan-Tools-Pre-Saves-Artist-Exclusive-Content.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2027063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2027063"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2027063\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2027064"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2027063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2027063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2027063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}