<\/p>\n
Justin Bieber scored a seven-figure deal to headline Coachella<\/a> \u2014 all without an agent, Rolling Stone<\/em> has learned. The musician, who was announced as a headliner Monday night, worked \u201cdirectly\u201d with festival promoter Goldenvoice to negotiate the terms of his slot.<\/p>\n \u201cIt\u2019s a groundbreaking move for a headliner, and it\u2019s something he built entirely on his own,\u201d a source close to Bieber tells Rolling Stone<\/em>. \u201cBetween headlining Coachella and the success of Swag<\/em>, it\u2019s clear this is the start of an exciting new era for Justin \u2014 one where he\u2019s fully in the driver\u2019s seat.\u201d<\/p>\n More from Rolling Stone<\/strong><\/p>\n An insider pegs Bieber\u2019s fee at north of $10 million for the two weekends, a figure that\u2019s in line with previous payouts for a topline Coachella performer \u2014 though Bieber won\u2019t have to siphon off an agency fee. (Goldenvoice parent company AEG has been Bieber\u2019s touring partner for the entirety of his career. A rep for Goldenvoice did not immediately respond to Rolling Stone<\/em>\u2018s request for comment on the fee.)<\/p>\n Bieber\u2019s Coachella set will mark his first performance in the United States since 2022\u2019s Justice <\/em>World Tour. \u201cBieber is an unshakeable artist who has stood up against the grain and fought for his independence,\u201d the source adds. \u201cHis 2026 Coachella performance won\u2019t just be a headlining set, but a once-in-a-generation spectacle from a once-in-a-generation pop icon.\u201d<\/p>\n Bieber\u2019s return to the stage comes after the release of his Swag<\/a><\/em> I <\/em>and II<\/em> albums, which featured hits \u201cDaisies\u201d and \u201cYukon.\u201d The Swag<\/em> project landed at Number 4 on this week\u2019s Billboard 200, following Bieber\u2019s release of Swag II<\/em>.<\/a> According to Luminate, the two Swag<\/em> albums were tallied as one combined project, though the label has not clarified whether it is being counted as a deluxe edition, \u00e0 la SZA\u2019s Lana<\/em><\/a> which tacked on new tracks with her previous effort, 2022\u2019s SOS<\/em> \u2014 though there were two years in between. (In social media posts, Bieber himself has referred to Swag II <\/em>as a separate album, adding to the confusion.)<\/p>\n \u201cIt was the label\u2019s idea to combine the albums,\u201d an industry insider reveals. \u201cJustin and his team wanted a second album right away and were gunning for a Number One. It was a brilliant move in that it protected Justin,\u201d in case of a chart drop, says the second source.<\/p>\n But a rep for the label (Bieber is signed to Def Jam, a unit of Republic Corps) says all credit is due to the singer.<\/p>\n \u201cJustin Bieber and his team are the driving forces behind both albums and their rollouts,\u201d the rep tells Rolling Stone<\/em>.<\/p>\n Rolling Stone<\/em> previously reported<\/a> that Bieber had \u201c100% creative freedom\u201d on Swag<\/em>. \u201cHe was able to be his true, authentic self and didn\u2019t have any additional voices trying to steer him in a certain direction,\u201d a source told Rolling Stone<\/em>. \u201cThis is the purest version of Justin we\u2019ve ever seen musically.\u201d<\/p>\n While Bieber has joined previous Coachella performers for guest appearances, 2026 will mark his first solo slot. He joined Tems and WizKid for a rendition of \u201cEssence\u201d<\/a> in 2024, and performed \u201cPeaches\u201d with Daniel Caesar in 2022. The pop icon also performed \u201cSorry\u201d<\/a> with Ariana Grande when she headlined the music festival in 2019.<\/p>\n Coachella is scheduled to take place in Indio, Calif. on April 10-12 and April 17-19. Additional headliners include Sabrina Carpenter, Karol G, and Anyma.<\/p>\n Best of Rolling Stone<\/strong><\/p>\n Sign up for RollingStone’s Newsletter<\/a>. For the latest news, follow us on Facebook<\/a>, Twitter<\/a>, and Instagram<\/a>.<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Justin Bieber scored a seven-figure deal to headline Coachella \u2014 all without an agent, Rolling Stone has learned. The musician, who was announced as a headliner Monday night, worked \u201cdirectly\u201d with festival promoter Goldenvoice to negotiate the terms of his slot. \u201cIt\u2019s a groundbreaking move for a headliner, and it\u2019s something he built entirely on […]<\/p>\n","protected":false},"author":2,"featured_media":2027682,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[309908,372814,22082,314737],"class_list":["post-2027681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-coachella","tag-goldenvoice","tag-justin-bieber","tag-rolling-stone"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/09\/\u2018Hes-Fully-in-the-Drivers-Seat.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2027681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2027681"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2027681\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2027682"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2027681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2027681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2027681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}