{"id":2028937,"date":"2025-09-17T13:50:06","date_gmt":"2025-09-17T13:50:06","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2028937"},"modified":"2025-09-17T13:50:06","modified_gmt":"2025-09-17T13:50:06","slug":"youtube-music-just-launched-these-3-new-features-and-its-clearly-copying-spotify","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/youtube-music-just-launched-these-3-new-features-and-its-clearly-copying-spotify\/","title":{"rendered":"YouTube Music just launched these 3 new features &#8211; and it&#8217;s clearly copying Spotify"},"content":{"rendered":"<p><\/p>\n<div id=\"article-body\">\n<hr id=\"3ab7aaf0-2742-42ed-9e02-b54ae13f7be2\"\/>\n<ul id=\"85ec0af1-9303-47c6-8dac-0438564b8fb6\">\n<li><strong>YouTube Music is rolling out new features to bring fans closer to their favorite artists<\/strong><\/li>\n<li><strong>The company announced it at its Made by YouTube 2025 event, as well as other upgrades for content creators<\/strong><\/li>\n<li><strong>Its series of new features are very similar to Spotify&#8217;s, which includes new music countdowns and artist video messages <\/strong><\/li>\n<\/ul>\n<hr id=\"17193423-eb63-49c7-b7fb-2744d1db0040\"\/>\n<p id=\"2e8a9a99-6f31-4ea1-953d-e77e68e25d7a\">It appears that all the top <a rel=\"nofollow\" target=\"_blank\" data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/audio\/audio-streaming\/the-best-music-streaming-services\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/audio\/audio-streaming\/the-best-music-streaming-services\">music streaming services<\/a> are getting major upgrades recently. First it was<a rel=\"nofollow\" target=\"_blank\" data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/audio\/spotify\/audiophiles-rejoice-spotify-lossless-is-finally-here-and-its-a-huge-step-for-the-streaming-service\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/audio\/spotify\/audiophiles-rejoice-spotify-lossless-is-finally-here-and-its-a-huge-step-for-the-streaming-service\"> Spotify Lossless<\/a>, and now <a rel=\"nofollow\" target=\"_blank\" data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/tag\/youtube\" data-auto-tag-linker=\"true\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/tag\/youtube\">YouTube<\/a> Music is receiving its own flurry of new features \u2013 but they\u2019re awfully similar to functions that Spotify has had for a while.<\/p>\n<p>At its Made on YouTube 2025 event, the video platform unveiled a series of improvements to its music streaming service that will be rolling out at the end of the year, and in early 2026. It also announced new upgrades across YouTube Shorts, as well as its YouTube Studio hub for content creators.<\/p>\n<p><a rel=\"nofollow\" target=\"_blank\" id=\"elk-seasonal\" href=\"\" data-url=\"\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\"\/><\/p>\n<aside data-block-type=\"embed\" data-render-type=\"fte\" data-skip=\"dealsy\" data-widget-type=\"seasonal\" class=\"hawk-base\"\/>\n<p id=\"2e8a9a99-6f31-4ea1-953d-e77e68e25d7a-2\">Over the past few months, YouTube has spent a lot of time overhauling its music platform with new features \u2013 including its <a rel=\"nofollow\" target=\"_blank\" data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/audio\/youtube-music-now-lets-you-sync-playback-progress-on-different-devices-but-spotify-got-there-first\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/audio\/youtube-music-now-lets-you-sync-playback-progress-on-different-devices-but-spotify-got-there-first\">playback progress function<\/a>. Despite this much-needed TLC, there\u2019s no denying that YouTube Music has been late to the party with certain streaming features, and this new wave of upgrades is taking even more inspiration from <a rel=\"nofollow\" target=\"_blank\" data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/audio\/audio-streaming\/spotify\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/audio\/audio-streaming\/spotify\">Spotify<\/a>.<\/p>\n<aside data-component-name=\"Recirculation:ArticleRiver\" data-nosnippet=\"\" class=\"clear-both pt-3 pb-4 mb-4 border-solid border-y border-neutral-300\">\n<span class=\"font-article-heading block pb-3 !text-base font-bold uppercase sm:text-sm text-[#333]\"><br \/>\nYou may like<br \/>\n<\/span><\/p>\n<\/aside>\n<p>YouTube states that its aim is to allow &#8220;artists and their top fans to connect on a more personal level&#8221; \u2013 so let\u2019s break it down.<\/p>\n<p><a rel=\"nofollow\" target=\"_blank\" id=\"elk-f6a3638b-d3f2-480d-b4bd-fd23d0a6c7d4\" href=\"\" data-url=\"\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\"\/><\/p>\n<h2 id=\"new-release-countdowns-3\">New release countdowns <\/h2>\n<figure class=\"van-image-figure inline-layout\" data-bordeaux-image-check=\"\" id=\"1a72b4d1-dd06-406b-a41c-f3e90aba1869\">\n<div class=\"image-full-width-wrapper\">\n<div class=\"image-widthsetter\" style=\"max-width:1400px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:60.00%;\"> <picture data-new-v2-image=\"true\"><source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/5PFeovdhgkejajU8fa7vja-1200-80.jpg.webp 1200w, https:\/\/cdn.mos.cms.futurecdn.net\/5PFeovdhgkejajU8fa7vja-1024-80.jpg.webp 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/5PFeovdhgkejajU8fa7vja-970-80.jpg.webp 970w, https:\/\/cdn.mos.cms.futurecdn.net\/5PFeovdhgkejajU8fa7vja-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/5PFeovdhgkejajU8fa7vja-480-80.jpg.webp 480w, https:\/\/cdn.mos.cms.futurecdn.net\/5PFeovdhgkejajU8fa7vja-320-80.jpg.webp 320w\" sizes=\"(min-width: 1000px) 970px, calc(100vw - 40px)\"\/>\n<\/picture><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"credit\" itemprop=\"copyrightHolder\">(Image credit: Koda)<\/span><\/figcaption><\/figure>\n<p id=\"59638924-4aef-4b77-a026-adb75edf8641\">Coming later this year, YouTube Music subscribers will be able to view new music countdowns on album detail pages, artist profiles, and album shelf. You\u2019ll also be able to pre-save upcoming albums and singles, and receive notifications to build the hype.<\/p>\n<p>Sounds familiar, doesn\u2019t it? Back in May, Spotify launched its own <a rel=\"nofollow\" target=\"_blank\" data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/audio\/spotify\/spotifys-new-upcoming-releases-hub-may-be-my-new-favorite-feature-since-daylists-and-now-i-can-see-all-my-pre-saved-albums\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/audio\/spotify\/spotifys-new-upcoming-releases-hub-may-be-my-new-favorite-feature-since-daylists-and-now-i-can-see-all-my-pre-saved-albums\">Upcoming Releases hub<\/a> which shows you two different lists. One is a carousel of upcoming albums based on your personal listening habits, and the other is a list of the top 10 most pre-saved albums globally.<\/p>\n<p><a rel=\"nofollow\" target=\"_blank\" id=\"elk-a0cc1adf-03e0-49f2-a667-8c02b432724d\" href=\"\" data-url=\"\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\"\/><\/p>\n<h2 id=\"artist-thank-you-notes-3\">Artist \u2018thank you\u2019 notes <\/h2>\n<figure class=\"van-image-figure inline-layout\" data-bordeaux-image-check=\"\" id=\"8e6ef9a5-1d2c-4557-b128-f3edb50b09e2\">\n<div class=\"image-full-width-wrapper\">\n<div class=\"image-widthsetter\" style=\"max-width:2000px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:56.25%;\"> <picture data-new-v2-image=\"true\"><source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/vZPhojwU2iti9ZqmSeNJEk-1200-80.jpg.webp 1200w, https:\/\/cdn.mos.cms.futurecdn.net\/vZPhojwU2iti9ZqmSeNJEk-1024-80.jpg.webp 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/vZPhojwU2iti9ZqmSeNJEk-970-80.jpg.webp 970w, https:\/\/cdn.mos.cms.futurecdn.net\/vZPhojwU2iti9ZqmSeNJEk-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/vZPhojwU2iti9ZqmSeNJEk-480-80.jpg.webp 480w, https:\/\/cdn.mos.cms.futurecdn.net\/vZPhojwU2iti9ZqmSeNJEk-320-80.jpg.webp 320w\" sizes=\"(min-width: 1000px) 970px, calc(100vw - 40px)\"\/><img decoding=\"async\" src=\"https:\/\/cdn.mos.cms.futurecdn.net\/vZPhojwU2iti9ZqmSeNJEk.jpg\" alt=\"Taylor Swift and Olivia Rodrigo artist messages in the Spotify app\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/vZPhojwU2iti9ZqmSeNJEk-1200-80.jpg 1200w, https:\/\/cdn.mos.cms.futurecdn.net\/vZPhojwU2iti9ZqmSeNJEk-1024-80.jpg 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/vZPhojwU2iti9ZqmSeNJEk-970-80.jpg 970w, https:\/\/cdn.mos.cms.futurecdn.net\/vZPhojwU2iti9ZqmSeNJEk-650-80.jpg 650w, https:\/\/cdn.mos.cms.futurecdn.net\/vZPhojwU2iti9ZqmSeNJEk-480-80.jpg 480w, https:\/\/cdn.mos.cms.futurecdn.net\/vZPhojwU2iti9ZqmSeNJEk-320-80.jpg 320w\" sizes=\"(min-width: 1000px) 970px, calc(100vw - 40px)\" loading=\"lazy\" data-new-v2-image=\"true\" data-original-mos=\"https:\/\/cdn.mos.cms.futurecdn.net\/vZPhojwU2iti9ZqmSeNJEk.jpg\" data-pin-media=\"https:\/\/cdn.mos.cms.futurecdn.net\/vZPhojwU2iti9ZqmSeNJEk.jpg\"\/>\n<\/picture><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"caption-text\">Spotify has integrated artist video messages since Wrapped 2022 <\/span><span class=\"credit\" itemprop=\"copyrightHolder\">(Image credit: Future)<\/span><\/figcaption><\/figure>\n<p id=\"c6ea236e-a62d-4600-96dc-6e1e0e1c012a\">When Spotify Wrapped 2022 was launched, it introduced artist videos to the platform for the first time, allowing users to receive \u2018thank you\u2019 messages from their top artists.<\/p>\n<div id=\"slice-container-newsletterForm-articleInbodyContent-3quRXGiuTffmDZuBYUtA7A\" class=\"slice-container newsletter-inbodyContent-slice newsletterForm-articleInbodyContent-3quRXGiuTffmDZuBYUtA7A slice-container-newsletterForm\">\n<div data-hydrate=\"true\" class=\"newsletter-form__wrapper newsletter-form__wrapper--inbodyContent\">\n<div class=\"newsletter-form__container\">\n<section class=\"newsletter-form__top-bar\"\/>\n<section class=\"newsletter-form__main-section\">\n<p class=\"newsletter-form__strapline\">Sign up for breaking news, reviews, opinion, top tech deals, and more.<\/p>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<p>Similarly with YouTube Music, artists will soon be able to share their own \u2018thank you\u2019 videos to their top listeners, as well as behind-the-scenes videos and content reserved exclusively for fans. YouTube says these will be available early next year.<\/p>\n<p><a rel=\"nofollow\" target=\"_blank\" id=\"elk-15a153da-2dea-4a71-b67e-825a1b27fb44\" href=\"\" data-url=\"\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\"\/><\/p>\n<h2 id=\"exclusive-merch-3\">Exclusive merch <\/h2>\n<figure class=\"van-image-figure inline-layout\" data-bordeaux-image-check=\"\" id=\"4f0cc677-70f3-4e26-92fa-1690deb889a5\">\n<div class=\"image-full-width-wrapper\">\n<div class=\"image-widthsetter\" style=\"max-width:894px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:56.26%;\"> <picture data-new-v2-image=\"true\"><source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/JT9dTyGYJebHE7WNoWWtcV-894-80.png.webp 1200w, https:\/\/cdn.mos.cms.futurecdn.net\/JT9dTyGYJebHE7WNoWWtcV-894-80.png.webp 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/JT9dTyGYJebHE7WNoWWtcV-894-80.png.webp 970w, https:\/\/cdn.mos.cms.futurecdn.net\/JT9dTyGYJebHE7WNoWWtcV-650-80.png.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/JT9dTyGYJebHE7WNoWWtcV-480-80.png.webp 480w, https:\/\/cdn.mos.cms.futurecdn.net\/JT9dTyGYJebHE7WNoWWtcV-320-80.png.webp 320w\" sizes=\"(min-width: 1000px) 970px, calc(100vw - 40px)\"\/><img decoding=\"async\" src=\"https:\/\/cdn.mos.cms.futurecdn.net\/JT9dTyGYJebHE7WNoWWtcV.png\" alt=\"Artist thank you video messages in YouTube Music\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/JT9dTyGYJebHE7WNoWWtcV-894-80.png 1200w, https:\/\/cdn.mos.cms.futurecdn.net\/JT9dTyGYJebHE7WNoWWtcV-894-80.png 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/JT9dTyGYJebHE7WNoWWtcV-894-80.png 970w, https:\/\/cdn.mos.cms.futurecdn.net\/JT9dTyGYJebHE7WNoWWtcV-650-80.png 650w, https:\/\/cdn.mos.cms.futurecdn.net\/JT9dTyGYJebHE7WNoWWtcV-480-80.png 480w, https:\/\/cdn.mos.cms.futurecdn.net\/JT9dTyGYJebHE7WNoWWtcV-320-80.png 320w\" sizes=\"(min-width: 1000px) 970px, calc(100vw - 40px)\" loading=\"lazy\" data-new-v2-image=\"true\" data-original-mos=\"https:\/\/cdn.mos.cms.futurecdn.net\/JT9dTyGYJebHE7WNoWWtcV.png\" data-pin-media=\"https:\/\/cdn.mos.cms.futurecdn.net\/JT9dTyGYJebHE7WNoWWtcV.png\"\/>\n<\/picture><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"credit\" itemprop=\"copyrightHolder\">(Image credit: 9to5Google)<\/span><\/figcaption><\/figure>\n<p id=\"85dc3326-c77f-4bc0-a248-6841f23c06f7\">Spotify has integrated artist merch listings since as early as 2013, which appear directly in an artist\u2019s profile. Now YouTube Music is finally playing catch up.<\/p>\n<p>Starting as a US-only pilot program, listeners will be able to access their favorite artists\u2019 merch directly from the YouTube Music app, giving them the opportunity to be first in line for exclusive offers. Earlier this year YouTube started testing exclusive merch offers, and has said it will keep subscribers updated on its plans for expansion.<\/p>\n<p><a rel=\"nofollow\" target=\"_blank\" id=\"elk-you-might-also-like\" href=\"\" data-url=\"\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\"\/><\/p>\n<h3 class=\"article-body__section\" id=\"section-you-might-also-like\"><span>You might also like <\/span><\/h3>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.techradar.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube Music is rolling out new features to bring fans closer to their favorite artists The company announced it at its Made by YouTube 2025 event, as well as other upgrades for content creators Its series of new features are very similar to Spotify&#8217;s, which includes new music countdowns and artist video messages It appears [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2028938,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[],"class_list":["post-2028937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/09\/YouTube-Music-just-launched-these-3-new-features-and.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2028937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2028937"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2028937\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2028938"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2028937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2028937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2028937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}