{"id":2029707,"date":"2025-09-17T20:03:19","date_gmt":"2025-09-17T20:03:19","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2029707"},"modified":"2025-09-17T20:03:19","modified_gmt":"2025-09-17T20:03:19","slug":"lanthimos-brings-cinematic-surrealism-to-pradas-latest-campaign","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/lanthimos-brings-cinematic-surrealism-to-pradas-latest-campaign\/","title":{"rendered":"Lanthimos Brings Cinematic Surrealism to Prada\u2019s Latest Campaign"},"content":{"rendered":"<p><\/p>\n<div>\n<p data-start=\"94\" data-end=\"572\">Prada\u2019s iconic Galleria handbag takes a bold turn into the cinematic realm in its latest campaign, Ritual Identities, directed by award-winning filmmaker Yorgos Lanthimos and starring Scarlett Johansson, who returns as the face of Galleria for the third time. Known for his signature narrative complexity and surrealism, Lanthimos brings his distinct filmmaking style to fashion, transforming the handbag into a living, breathing character within a cinematic universe.<\/p>\n<p data-start=\"94\" data-end=\"572\">\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"Scarlett Johansson for the Prada Galleria bag\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/COkmL5Y5GdA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p data-start=\"602\" data-end=\"1058\">Following last year\u2019s collaboration with Jonathan Glazer, which featured Scarlett Johansson, Prada\u2019s 2025 campaign reunites the Hollywood star with a director celebrated for films like The Favourite and <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.tovima.com\/culture\/lanthimos-poor-things-wins-4-oscars-oppenheimer-dominates-with-7-oscars\/\">Poor Things.<\/a> For the first time, Johansson steps into Lanthimos\u2019s singular world, where multiple versions of her character emerge, constantly shifting and evolving in a series of enigmatic rituals set against archetypical modern backdrops.<\/p>\n<p data-start=\"1060\" data-end=\"1571\">\u201cThis campaign is a play on identity, the identities that live within all of us, the different masks we wear, the different characters we play, the different people we are with other people, in different relationships,\u201d Johansson told <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/wwd.com\/fashion-news\/designer-luxury\/scarlett-johansson-yorgos-lanthimos-prada-galleria-bag-ads-1238161854\/#:~:text=EXCLUSIVE%3A%20Prada%20Taps%20Scarlett%20Johansson,with%20both%20Prada%20and%20Johansson.\" target=\"_blank\" rel=\"noopener\">WWD<\/a>. \u201cThe work becomes personally meaningful because you start to really feel it as you\u2019re saying it, it starts to live more inside you \u2013 and then, you can really explore. This film is less about assuming a character, more about expressing different versions of myself.\u201d<\/p>\n<p data-start=\"1573\" data-end=\"1926\">The campaign film functions as a microcosm of a full-length movie\u2014each scene a blueprint hinting at a broader story, blending the handbag into a surreal narrative tapestry. Johansson enacts mysterious, almost ritualistic actions that transform her, reflecting Lanthimos\u2019s signature thematic preoccupations with identity, multiplicity, and the uncanny.<\/p>\n<p data-start=\"1928\" data-end=\"2278\">Prada is no stranger to collaborating with some of the greatest 21st-century filmmakers. Last year\u2019s Galleria campaign, also starring Johansson, was directed by Jonathan Glazer, the Oscar-winning filmmaker behind The Zone of Interest. The inaugural campaign in 2021, featuring Hunter Schafer, was helmed by indie darling Xavier Dolan.<\/p>\n<p data-start=\"2280\" data-end=\"2686\"><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.tovima.com\/tag\/yorgos-lanthimos\/\" target=\"_blank\" rel=\"noopener\">Lanthimos<\/a>, whose films have earned multiple Academy Award nominations, including performances by Olivia Colman and Emma Stone that won Best Actress, brings a uniquely cinematic gravitas to the luxury brand. He recently premiered his latest feature, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.tovima.com\/culture\/venice-2025-lanthimos-returns-with-bugonia-after-golden-lion-triumph\/\">Bugonia<\/a>, at the <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.tovima.com\/tag\/venice-international-film-festival\/\" target=\"_blank\" rel=\"noopener\">Venice Film Festival<\/a>\u2014a sci-fi black comedy about two young men who kidnap a powerful CEO, played by Stone, convinced she is an alien.<\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.tovima.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prada\u2019s iconic Galleria handbag takes a bold turn into the cinematic realm in its latest campaign, Ritual Identities, directed by award-winning filmmaker Yorgos Lanthimos and starring Scarlett Johansson, who returns as the face of Galleria for the third time. Known for his signature narrative complexity and surrealism, Lanthimos brings his distinct filmmaking style to fashion, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2029708,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25173],"tags":[22767,374205,345734],"class_list":["post-2029707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artists","tag-fashion","tag-scarlet-johansson","tag-yorgos-lanthimos"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/09\/Lanthimos-Brings-Cinematic-Surrealism-to-Pradas-Latest-Campaign.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2029707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2029707"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2029707\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2029708"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2029707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2029707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2029707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}