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Starting today, the AI video company is making Ray3 available to customers of Adobe\u2019s generative-ai app Adobe Firefly. Paid Firefly customers will get unlimited AI-assisted video over the next two weeks, with a cost structure kicking in after that. Other clients, such as Hollywood studios and streamers, can order the tool separately for their filmmakers. With the deal, Luma hopes its tech tool will become a staple for the industry.<\/p>\n
Backed by Amazon, a16z and others, Luma AI\u2019s tech aims to make AI-generated cinematic video more realistic. The company is in an arms race with Runway AI<\/a>, Google<\/a> Veo and others. Hollywood studios and filmmakers, the companies hope, will use the tools to generate video in-screen without requiring shoots,…<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.imdb.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" The race to bring cinematic-level video to studios and filmmakers took another turn Thursday as AI video company Luma AI announced it was partnering with Adobe to release its new Ray3 model. Starting today, the AI video company is making Ray3 available to customers of Adobe\u2019s generative-ai app Adobe Firefly. Paid Firefly customers will get […]<\/p>\n","protected":false},"author":2,"featured_media":2031716,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[25538,31714,21751,22556,21993,22860,21912,21738,24141,22205,21913],"class_list":["post-2031715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-actors","tag-actresses","tag-celebrities","tag-directors","tag-films","tag-hollywood","tag-movies","tag-news","tag-stars","tag-television","tag-tv"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/09\/Luma-AI-and-Adobe-Partner-to-Distribute-New-Generative-Video.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2031715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2031715"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2031715\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2031716"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2031715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2031715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2031715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}