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The Morning Show<\/a> is back. The Apple TV+ drama, which has chronicled the behind-the-scenes power struggles and shifting dynamics of the fictional network UBA since 2019, returned on September 17. Jennifer Aniston<\/a>, Reese Witherspoon<\/a>, Billy Crudup<\/a>, and Jon Hamm are all reprising their roles, and they\u2019re joined by a roster of new faces including Jeremy Irons, Marion Cotillard, William Jackson Harper, Boyd Holbrook, and Aaron Pierre.<\/p>\n Filming wrapped late last year, and according to Aniston, making season 4 was no easy feat. \u201cOh my gosh, it was hard. It was so hard,\u201d she told People<\/a> in January, but the end result was worth it. \u201cIt\u2019s a great season,\u201d she said. \u201cIt\u2019s jam-packed, that\u2019s for sure.\u201d<\/p>\n Her co-star Karen Pittman<\/a>, who plays producer Mia Jordan, hinted at the scope of the upcoming storylines, teasing to The Hollywood Reporter<\/a>, \u201cIt\u2019s a wild ride. We are taking the story much wider, I feel like, than we\u2019ve ever taken it before. A lot happens with Mia. She goes for it. A lot happens for a lot of people.\u201d<\/p>\n The story picks up two years after the season 3 finale<\/a>, with UBA and NBN officially merged into UBN. The network continues to grapple with an unstable media landscape, while characters old and new maneuver for influence. Season 4 will also explore<\/a> the impact of AI and deepfake technology on journalism, raising timely questions about credibility, truth, and trust in the news.<\/p>\n