exit from the famed record label <\/a>last February after more than a decade. Pulijal, who served as president of CMG, announced his own departure a month later.<\/p>\n\n\tBefore Capitol, Jubelirer was a partner at the prolific entertainment law firm King, Holmes, Paterno & Berliner (which changed names in 2015 to King, Holmes, Paterno & Soriano), as well as a merger and acquisitions attorney at Simpson Thacher & Bartlett. Pulijal, meanwhile, lead marketing for Capitol before his appointment as president.<\/p>\n
\n\t\u201cThe name Soft Shock exemplifies our approach to everything,\u201d Jubelirer said in a statement. \u201cWe are humanistic and empathetic first\u2026 but we are going to fiercely protect artists and fight to make things happen for them. It\u2019s a volatile time for the creative psyche \u2014 that applies to talent as well as those on the business side trying to build careers \u2014\u00a0these are people\u2019s lives. We believe creative intention, personal fulfillment, and commercial success can all co-exist. It just takes curation and bravery, or as we say, \u2018a soft touch with the courage to shock.\u201d\u00a0<\/p>\n
\n\tSoft Shock didn\u2019t reveal any of its roster with the launch announcement, though the company said it is also representing \u201ccomedians, filmmakers, actors, creators, athletes, visual artists, designers, chefs, makers, and more.\u201d<\/p>\n
\n\t\u201cTelling talent, \u2018Go viral and then we\u2019ll care,\u2019 is a race to the bottom,\u201d Pulijal said in a statement. \u201cWe combat that by building scale on the side of talent through a diverse network that offers thought partnership and collaboration. All artists are creators and Soft Shock is ready to provide them with the tools, resources, and creative freedom they need to build sustainable, multi-faceted careers.\u201d<\/p>\n
\n\tSherrese Clarke, CEO of HarbourView Equity Partners, said that Pulijal and Jubelirer \u201clead with both vision and conviction.\u201d<\/p>\n
\n\t\u201cI\u2019ve watched\u00a0Michelle\u00a0fight for artists with the same courage she brings to every table we\u2019ve shared, including our shared passion for the most vulnerable, and Arjun is equally relentless in reimagining what\u2019s possible,\u201d\u00a0Clarke said. \u201cAt HarbourView, we look for partners who not only shift culture but expand it \u2014 with Soft Shock\u2019s focus on artistry, equity, and impact in entertainment, they perfectly embody that.\u201d<\/p>\n<\/div>\n
\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.hollywoodreporter.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Former Capitol Music Group executives Michelle Jubelirer and Arjun Pulijal\u00a0are heading into artist management, the duo announced on Thursday. Jubelirer and Pulijal have co-founded new company Soft Shock, which will focus on artist management as well as marketing, branding and IP development. Soft Shock launches with backing from HarbourView Equity Partners, the media investment firm […]<\/p>\n","protected":false},"author":2,"featured_media":2032122,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[374893,368472],"class_list":["post-2032121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-capitol-music-group","tag-harbourview-equity-partners"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/09\/Former-Capitol-CEO-Michelle-Jubelirer-Unveils-New-Management-Company.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2032121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2032121"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2032121\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2032122"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2032121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2032121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2032121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}