{"id":2034658,"date":"2025-09-19T15:25:18","date_gmt":"2025-09-19T15:25:18","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2034658"},"modified":"2025-09-19T15:25:18","modified_gmt":"2025-09-19T15:25:18","slug":"videoamps-jenny-wall-talks-challenging-nielsen-and-what-it-takes-to-measure-modern-tv-audiences","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/videoamps-jenny-wall-talks-challenging-nielsen-and-what-it-takes-to-measure-modern-tv-audiences\/","title":{"rendered":"VideoAmp\u2019s Jenny Wall Talks Challenging Nielsen and What It Takes to Measure Modern TV Audiences"},"content":{"rendered":"

<\/p>\n

As we\u2019ve gotten deeper into the streaming era, it\u2019s become ever clearer that the controversy over Nielsen<\/a> ratings is not going away. Just this month, as the new football season got underway, the NFL became the latest party to throw down the gauntlet, accusing the TV ratings giant of \u201csystematically undercounting\u201d the league\u2019s viewership.<\/p>\n

Enter VideoAmp<\/a>, one of the leading \u201calternative\u201d currencies looking to challenge Nielsen\u2019s dominance over TV audience measurement in the U.S. The company leverages first-party data to measure audiences across platforms, and has partnered with multiple media giants \u2014 including the NFL \u2014 to…<\/p>\n<\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source www.imdb.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

As we\u2019ve gotten deeper into the streaming era, it\u2019s become ever clearer that the controversy over Nielsen ratings is not going away. Just this month, as the new football season got underway, the NFL became the latest party to throw down the gauntlet, accusing the TV ratings giant of \u201csystematically undercounting\u201d the league\u2019s viewership. Enter […]<\/p>\n","protected":false},"author":2,"featured_media":2034659,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[25538,31714,21751,22556,21993,22860,21912,21738,24141,22205,21913],"class_list":["post-2034658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-actors","tag-actresses","tag-celebrities","tag-directors","tag-films","tag-hollywood","tag-movies","tag-news","tag-stars","tag-television","tag-tv"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/09\/VideoAmps-Jenny-Wall-Talks-Challenging-Nielsen-and-What-It-Takes.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2034658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2034658"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2034658\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2034659"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2034658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2034658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2034658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}