{"id":2037143,"date":"2025-09-20T15:06:25","date_gmt":"2025-09-20T15:06:25","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2037143"},"modified":"2025-09-20T15:06:25","modified_gmt":"2025-09-20T15:06:25","slug":"kylie-jenner-takes-bold-stance-on-future-of-kylie-cosmetics","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/kylie-jenner-takes-bold-stance-on-future-of-kylie-cosmetics\/","title":{"rendered":"Kylie Jenner Takes Bold Stance on Future of Kylie Cosmetics"},"content":{"rendered":"<p><\/p>\n<div data-article-body=\"true\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><strong>Kylie Jenner<\/strong> is looking to the future when it comes to expanding the Kylie Cosmetics empire.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">In an interview with <em><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/wwd.com\/beauty-industry-news\/beauty-features\/kylie-jenner-kylie-cosmetics-10-years-interview-1238114373\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Beauty Inc;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Beauty Inc<\/a>., <\/em><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.yahoo.com\/entertainment\/celebrity\/articles\/kylie-jenner-160k-g-wagon-152324821.html\" data-ylk=\"slk:The Kardashians star;elm:context_link;itc:0;sec:content-canvas;outcm:mb_qualified_link;_E:mb_qualified_link;ct:story;\" class=\"link  yahoo-link\"><em>The Kardashians<\/em> star<\/a>, 28, reflected on the success of her beauty brand since its launch in 2015 and shared what her vision looks like beyond.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cAfter 10 years, I\u2019m just still so excited to create,&#8221; Jenner said in the interview. She also revealed that one of her big &#8220;dreams&#8221; for the brand is for her daughter <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.yahoo.com\/entertainment\/articles\/kylie-jenner-stormi-adorable-matching-091955940.html\" data-ylk=\"slk:Stormi Webster;elm:context_link;itc:0;sec:content-canvas;outcm:mb_qualified_link;_E:mb_qualified_link;ct:story;\" class=\"link  yahoo-link\">Stormi Webster<\/a>, who Jenner shares with ex <strong>Travis Scott<\/strong>, to &#8220;take over&#8221; the brand&#8217;s operations one day.<\/p>\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><button aria-label=\"View larger image\" class=\"group absolute bottom-3 right-3 size-10 md:size-[50px] lg:inset-0 lg:size-full lg:bg-transparent\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\"><span class=\"absolute bottom-0 right-0 rounded-full bg-white p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-white\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><svg viewbox=\"0 0 22 22\" aria-hidden=\"true\" class=\"size-4 lg:size-6\" width=\"22\" height=\"22\"><path d=\"M12.372.92c0-.506.41-.916.915-.916L21 0l-.004 7.712a.917.917 0 0 1-1.832 0V3.183l-6.827 6.828-1.349-1.348 6.828-6.828h-4.529a.915.915 0 0 1-.915-.915M1.835 17.816l6.828-6.828 1.349 1.349-6.829 6.827h4.529a.915.915 0 0 1 0 1.831L0 21l.004-7.713a.916.916 0 0 1 1.831 0z\"\/><\/svg><\/span><\/button><dialog aria-label=\"Modal Dialog\" aria-modal=\"true\" class=\"fixed inset-0 z-4 size-full max-h-none max-w-none bg-white hidden\"\/><\/div><figcaption class=\"relative text-sm mt-1 pr-2.5\">\n<p>Photo by MEGA&amp;sol;GC Images<\/p>\n<\/figcaption><\/figure>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;I would love for this to be a legacy brand,&#8221; she continued and noted in her interview that Stormi, 7, already &#8220;loves to play with makeup&#8221; and even &#8220;shops&#8221; in her glam room.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;I\u2019m working hard every day to set up that future,&#8221; Jenner said.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\ud83c\udfac<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/parade.com\/newsletters\/daily?utm_source=article&amp;utm_medium=top\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:SIGN UP for Parade\u2019s Daily newsletter to get the latest pop culture news &amp; celebrity interviews delivered right to your inbox;elm:context_link;itc:0;sec:content-canvas\" class=\"link \"><strong>SIGN UP for Parade\u2019s Daily newsletter to get the latest pop culture news &amp; celebrity interviews delivered right to your inbox<\/strong><\/a>\ud83c\udfac<\/p>\n<h2 class=\"mb-4 text-xl font-bold md:text-2xl\">Stormi&#8217;s Love of Makeup<\/h2>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Stormi&#8217;s love of makeup is definitely no secret. Jenner&#8217;s eldest daughter was even featured in a makeup tutorial with her mom and younger brother Aire, 3, which was posted to <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/@kyliejenner\/video\/7550036974640450846?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7340172633671075371\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:TikTok;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">TikTok <\/a>on Sept. 14 while they vacationed in Greece.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">In the video, Jenner and Stormi showed off their fresh makeup look while they used Kylie Cosmetic products, including the Stormi eye shadow palette. Jenner confirmed that Stormi &#8220;picked out all these [colors] and the butterflies&#8221; on the palette before they applied the eyeshadow.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Fans also flooded the comments of the TikTok, praising Jenner for her parenting ability and that she raised a &#8220;sweet and respectful girl.&#8221;<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">One fan even declared that &#8220;Stormi is [definitely] going to be the future CEO of Kylie Cosmetics!&#8221;<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Kylie even opened up about Stormi&#8217;s experimenting with makeup at an early age in a 2024 interview with actress Jennifer Lawrence for <em><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.interviewmagazine.com\/culture\/kylie-jenner-interviewed-by-jennifer-lawrence\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Interview Magazine;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Interview Magazine<\/a><\/em>and said &#8220;she loves putting on a red lip every once in a while&#8230; around the house.&#8221;<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;I like to show her my name&#8217;s on the lipstick,&#8221; Jenner continued. I&#8217;m like, &#8216;This is mommy&#8217;s lipstick. Your mom&#8217;s really cool,'&#8221;<\/p>\n<h2 class=\"mb-4 text-xl font-bold md:text-2xl\">Stormi and Kylie Jenner Also Bond Over Their Love of Fashion<\/h2>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Stormi even joined her mom at Paris Fashion Week back in January 2024, when they attended the Valentino Haute Couture Spring\/Summer 2024 show together.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Per <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/people.com\/kylie-jenner-and-daughter-stormi-enjoy-mommy-and-me-looks-at-paris-fashion-week-8549257\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:PEOPLE Magazine;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">PEOPLE Magazine<\/a>, the pair arrived on the red carpet with matching black outfits, which included feathers and matching sunglasses to complete their looks.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><strong><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.yahoo.com\/entertainment\/celebrity\/articles\/kris-jenner-reacts-kylie-jenners-161825703.html\" data-ylk=\"slk:Related: Kris Jenner Reacts to Kylie Jenner's Cute Ulta Announcement With Daughter Stormi;elm:context_link;itc:0;sec:content-canvas;outcm:mb_qualified_link;_E:mb_qualified_link;ct:story;\" class=\"link  yahoo-link\">Related: Kris Jenner Reacts to Kylie Jenner&#8217;s Cute Ulta Announcement With Daughter Stormi<\/a><\/strong><\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><i>This story was originally reported by <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/parade.com\/news\/kylie-jenner-takes-bold-stance-on-future-of-kylie-cosmetics\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Parade;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Parade<\/a> on Sep 20, 2025, where it first appeared in the <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/parade.com\/news\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:News;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">News<\/a> section. Add Parade as a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/google.com\/preferences\/source?q=parade.com\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Preferred Source by clicking here.;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Preferred Source by clicking here.<\/a><\/i><\/p>\n<\/div>\n<p><script async src=\"\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kylie Jenner is looking to the future when it comes to expanding the Kylie Cosmetics empire. In an interview with Beauty Inc., The Kardashians star, 28, reflected on the success of her beauty brand since its launch in 2015 and shared what her vision looks like beyond. \u201cAfter 10 years, I\u2019m just still so excited [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2037144,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[342907,22789,305634],"class_list":["post-2037143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-kylie-cosmetics","tag-kylie-jenner","tag-travis-scott"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/09\/Kylie-Jenner-Takes-Bold-Stance-on-Future-of-Kylie-Cosmetics.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2037143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2037143"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2037143\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2037144"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2037143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2037143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2037143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}