{"id":2037525,"date":"2025-09-20T18:55:20","date_gmt":"2025-09-20T18:55:20","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2037525"},"modified":"2025-09-20T18:55:20","modified_gmt":"2025-09-20T18:55:20","slug":"seth-rogen-enters-the-home-fragrance-space-with-houseplants-new-partnership-with-ripple","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/seth-rogen-enters-the-home-fragrance-space-with-houseplants-new-partnership-with-ripple\/","title":{"rendered":"Seth Rogen Enters the Home Fragrance Space With Houseplant&#8217;s New Partnership With Ripple+"},"content":{"rendered":"<p><\/p>\n<div data-article-body=\"true\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><a rel=\"nofollow\" target=\"_blank\" class=\"link \" href=\"https:\/\/www.complex.com\/tag\/seth-rogen\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Seth Rogen;elm:context_link;itc:0;sec:content-canvas\">Seth Rogen<\/a> is adding a new layer to his lifestyle brand Houseplant\u2014this time through scent. The actor, director, and entrepreneur has teamed up with Ripple+ Home to launch a limited-edition incense collection designed to blend art, fragrance, and design in one package.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The drop, called Droplets by Seth, features 64 incense cones across four unique scents: Sweet Herb, Old Money Leather, Baked Goods, and Rich Pine.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Each cone burns for around 10 minutes, giving fans more than 640 minutes of fragrance in total. The collection also includes a pear-shaped, hand-carved marble vessel that doubles as both a functional incense holder and a statement design piece.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cThis collaboration was a natural meeting of minds,\u201d Rogen said in an interview with <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/wwd.com\/pop-culture\/new-fashion-releases\/seth-rogen-houseplant-ripple-home-1238199447\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:WWD;elm:context_link;itc:0;sec:content-canvas\" class=\"link \"><em>WWD<\/em><\/a>. \u201cI love things that smell amazing and look incredible, and together with Ripple+, we\u2019ve crafted something that does both.\u201d<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.complex.com\/shop?utm_source=yahoo&amp;utm_medium=syndication&amp;utm_campaign=shop2025\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:COMPLEX SHOP: Shop the brands you love, anytime and anywhere. Uncover what's next. Buy. Collect. Obsess.;elm:context_link;itc:0;sec:content-canvas\" class=\"link \"><b>COMPLEX SHOP:<\/b> Shop the brands you love, anytime and anywhere. Uncover what&#8217;s next. Buy. Collect. Obsess.<\/a><\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Each scent was created with a specific vibe in mind. Sweet Herb leans floral and mystical, intended to spark creativity. Old Money Leather offers a bold, sophisticated aroma with a luxe edge. Baked Goods gives off the warmth of fresh desserts, while Rich Pine is earthy and reminiscent of the outdoors.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Ripple+ cofounder Lucie Beecham emphasized the partnership\u2019s focus on intentionality. \u201cRipple+ and Houseplant create experiences that are immersive and intentional,\u201d she said. \u201cThis collaboration reimagines scent not as an afterthought but as the heart of the moment, turning fragrance into a design statement that defines a space and sets its mood.\u201d<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Houseplant, co-founded by Rogen alongside Michael Mohr, Evan Goldberg, James Weaver, and Alex McAtee in 2019, has become known for merging cannabis culture with home design.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">From Rogen\u2019s own hand-crafted ashtrays to premium smoking accessories, the brand has carved a niche by blending functionality with aesthetics. This new collaboration marks Houseplant\u2019s first entry into fragrance.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The Ripple+ x Houseplant collection launched September 18 and is available exclusively online.<\/p>\n<h3 class=\"mb-4 text-lg font-bold\">Related News<\/h3>\n<figure class=\"relative mb-4\"><a rel=\"nofollow\" target=\"_blank\" data-ylk=\"ct:story;elm:img;itc:0;\" class=\"stretched-box\" href=\"https:\/\/www.yahoo.com\/entertainment\/celebrity\/articles\/kareem-abdul-jabbar-recalls-friendship-143930316.html\"><\/p>\n<div class=\"relative\"><\/div>\n<p><\/a><figcaption class=\"relative text-sm mt-1 pr-2.5\">\n<p><span>Kareem Abdul-Jabbar Recalls His Friendship With Bruce Lee and How It Inspired His Activism<\/span><\/p>\n<\/figcaption><\/figure>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">,<\/p>\n<figure class=\"relative mb-4\"><a rel=\"nofollow\" target=\"_blank\" data-ylk=\"ct:story;elm:img;itc:0;\" class=\"stretched-box\" href=\"https:\/\/www.yahoo.com\/entertainment\/tv\/articles\/jennifer-lopez-left-wednesday-star-143641569.html\"><\/p>\n<div class=\"relative\"><img alt=\"Jennifer Lopez Left This 'Wednesday' Star Decidedly Unimpressed\" loading=\"lazy\" width=\"960\" height=\"540\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/e8w2X0t1fWmHZ_sCvbIW3g--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MDtjZj13ZWJw\/https:\/\/media.zenfs.com\/en\/complex_131\/98162cfa224e46d676c1e7c7e39ddad3\"\/><\/div>\n<p><\/a><figcaption class=\"relative text-sm mt-1 pr-2.5\">\n<p><span>Jennifer Lopez Left This &#8216;Wednesday&#8217; Star Decidedly Unimpressed<\/span><\/p>\n<\/figcaption><\/figure>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">,<\/p>\n<figure class=\"relative mb-4\"><a rel=\"nofollow\" target=\"_blank\" data-ylk=\"ct:story;elm:img;itc:0;\" class=\"stretched-box\" href=\"https:\/\/www.yahoo.com\/entertainment\/celebrity\/articles\/bridgerton-star-simone-ashley-spotted-143215462.html\"><\/p>\n<div class=\"relative\"><img alt=\"'Bridgerton' Star Simone Ashley Spotted Smooching Businessman Tim Sykes at the US Open\" loading=\"lazy\" width=\"960\" height=\"540\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/xCkpvJPvMX2AdRZKv0xr6Q--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MDtjZj13ZWJw\/https:\/\/media.zenfs.com\/en\/complex_131\/0ec8c5c9556c65bb7de7e15dcc640d1f\"\/><\/div>\n<p><\/a><figcaption class=\"relative text-sm mt-1 pr-2.5\">\n<p><span>&#8216;Bridgerton&#8217; Star Simone Ashley Spotted Smooching Businessman Tim Sykes at the U.S. Open<\/span><\/p>\n<\/figcaption><\/figure>\n<h2 class=\"mb-4 text-xl font-bold md:text-2xl\"><b>Related News<\/b><\/h2>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><b><i><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.yahoo.com\/entertainment\/celebrity\/articles\/lupita-nyongo-mandy-moore-team-145158413.html\" data-ylk=\"slk:Lupita Nyong'o and Mandy Moore Team Up to Fight for Women's Health Research on Capitol Hill;elm:context_link;itc:0;sec:content-canvas;outcm:mb_qualified_link;_E:mb_qualified_link;ct:story;\" class=\"link  yahoo-link\">Lupita Nyong&#8217;o and Mandy Moore Team Up to Fight for Women&#8217;s Health Research on Capitol Hill<\/a><\/i><\/b><\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><b><i><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.yahoo.com\/entertainment\/movies\/articles\/where-watch-fantastic-four-first-170155440.html\" data-ylk=\"slk:When and Where to Watch 'The Fantastic Four: First Steps' at Home;elm:context_link;itc:0;sec:content-canvas;outcm:mb_qualified_link;_E:mb_qualified_link;ct:story;\" class=\"link  yahoo-link\">When and Where to Watch &#8216;The Fantastic Four: First Steps&#8217; at Home<\/a><\/i><\/b><\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.complex.com\/shop?utm_source=yahoo&amp;utm_medium=syndication&amp;utm_campaign=shop2025\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:COMPLEX SHOP: Shop the brands you love, anytime and anywhere. 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Find the latest entertainment news and the best in music, pop culture, sneakers, style and original shows.;elm:context_link;itc:0;sec:content-canvas\" class=\"link \"><b>Making Culture Pop.<\/b> Find the latest entertainment news and the best in music, pop culture, sneakers, style and original shows.<\/a><\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seth Rogen is adding a new layer to his lifestyle brand Houseplant\u2014this time through scent. The actor, director, and entrepreneur has teamed up with Ripple+ Home to launch a limited-edition incense collection designed to blend art, fragrance, and design in one package. The drop, called Droplets by Seth, features 64 incense cones across four unique [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2037526,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[376414,368109,376413,311180,376415,376412],"class_list":["post-2037525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-baked-goods","tag-houseplant","tag-ripple","tag-seth-rogen","tag-statement-design","tag-sweet-herb"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/09\/Seth-Rogen-Enters-the-Home-Fragrance-Space-With-Houseplants-New.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2037525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2037525"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2037525\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2037526"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2037525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2037525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2037525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}