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San Juan, Sep 4 (EFE)<\/strong> \u2013 Large-scale music events<\/strong>, such as Bad Bunny\u2019s current concert series<\/strong>, are opening the door to a new wave of tourism in Puerto Rico<\/strong>, according to Jorge L. P\u00e9rez<\/strong>, regional manager of Legends ASM Global<\/strong>, the company that operates the Coliseo de Puerto Rico<\/strong> and other venues.<\/p>\n \u201cWe have all the elements to take what happened this summer at the Coliseo and build a solid base for many positive things for Puerto Rico, also as an entertainment destination,\u201d<\/strong> P\u00e9rez told EFE.<\/p>\n<\/blockquote>\n P\u00e9rez, who will take over as CEO of Discover Puerto Rico<\/strong> on Sept. 15<\/strong>, recently participated in the forum Puerto Rico as a global driver of music and entertainment<\/strong>, organized by GFR Media<\/strong> and Agencia EFE<\/strong> in San Juan.<\/p>\n The Legends ASM Global executive highlighted Puerto Rico\u2019s renowned artists, skilled production crews, and quality venues<\/strong> as key elements to keep hosting \u201cevents of great magnitude.\u201d<\/strong><\/p>\n He also pointed to the island\u2019s natural beauty, gastronomy, and culture<\/strong> as additional draws for tourists.<\/p>\n \u201c(Bad Bunny\u2019s concert series) creates the foundation for other artists to do similar things, for sporting events, maybe even festival-style events, with the kind of impact that brings foreigners to visit our island,\u201d<\/strong> P\u00e9rez emphasized.<\/p>\n<\/blockquote>\n Puerto Rico\u2019s tourism sector<\/strong> is expanding. Until Bad Bunny\u2019s historic summer residency, most visitors came from the United States<\/strong>, but authorities now aim to diversify.<\/p>\n \u201cIt has brought people from all over the world: Australia, Japan, Spain\u2014many from Spain\u2014Colombia, and Mexico. So it opens markets that traditionally might have looked to other neighboring islands,\u201d<\/strong> P\u00e9rez explained.<\/p>\n<\/blockquote>\n In his view, travelers from many countries are now \u201cseeing Puerto Rico as a real option, a place with a very rich culture.\u201d<\/strong><\/p>\n He added: \u201cToday\u2019s traveler is looking for unique experiences here in Puerto Rico. We have many unique experiences to offer, so this will definitely open the window to a sector that hasn\u2019t traditionally come here for tourism, and that\u2019s a positive moment.\u201d<\/strong><\/p>\n About 250,000 people<\/strong> from around the world have visited Puerto Rico this summer to attend Bad Bunny\u2019s concert series<\/strong>, which runs until mid-September<\/strong>.<\/p>\n \u201cThis is a concert, but it\u2019s also an experience, and what it promotes is Puerto Rican culture. The value of that worldwide projection is incalculable. It has been, not only for the Coliseo but for Puerto Rico itself, the most important cultural and promotional event the island has ever had,\u201d<\/strong> P\u00e9rez said. EFE<\/span><\/p>\n<\/blockquote><\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source efecomunica.efe.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" San Juan, Sep 4 (EFE) \u2013 Large-scale music events, such as Bad Bunny\u2019s current concert series, are opening the door to a new wave of tourism in Puerto Rico, according to Jorge L. P\u00e9rez, regional manager of Legends ASM Global, the company that operates the Coliseo de Puerto Rico and other venues. \u201cWe have all […]<\/p>\n","protected":false},"author":2,"featured_media":2038384,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[],"class_list":["post-2038383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/09\/Major-music-events-open-the-door-to-new-tourism-in.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2038383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2038383"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2038383\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2038384"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2038383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2038383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2038383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
From concerts to global promotion<\/h2>\n
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More tourists from new markets<\/h2>\n
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A cultural event of historic importance<\/h2>\n
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